10 Brands Like Lacoste That You Will Love 2024

It may not typically cross your mind that Lacoste could be a source of inspiration for other fashion brands.

After all, the French brand is known for its preppy clothing and accessories. It’s hardly edgy, let alone inspiring other brands.

Nevertheless, plenty of brands have taken inspiration from Lacoste to create their own take on this classic look.

Many of these brands are so inspired by the label that they even use some of the same imagery in their designs.

10 Preppy Brands Like Lacoste That You Will Love

Brands Like Lacoste

1. Mango

Mango* is a Spanish retailer that has expanded to more than 80 countries on six continents thanks to its accessible, stylish and affordable clothing.

Mango has always been inspired by preppy Americana, but it has its own take on it.

You’ll find all the classics at Mango, such as Madras plaid shirts, cardigan sweaters, oxford shirts, and penny loafers.

Mango has even released collaborations with Lacoste in the past, including a preppy range for both men and women.

If you want to do a Lacoste-like style on a budget, Mango is the best place to start!

2. Arket

Arket is a British fashion retailer that has been in business since 2003.

It sells casual clothing, home goods, and beauty products. It’s perhaps most well-known for its preppy clothing, including polo shirts, cardigans, and chinos.

It uses many of the same styling techniques and color palettes as Lacoste, including stripes and pink.

Arket’s preppy, old money aesthetic is a more accessible and affordable option for Lacoste and other preppy brands.

3. Jil Sander

Jil Sander is a German fashion house established in the 1970s, but Prada recently acquired it.

It’s one of the most famous examples of brands like Lacoste, having been inspired by the French brand for decades.

Jil Sander has always used the same styling as Lacoste – a blue and white color palette with white buttons and a blue logo on the breast pocket.

It’s even used the same font for its branding.

Jil Sander’s preppy, old money aesthetic is more minimalist than Lacoste’s, but the French brand nonetheless inspires it.

4. Pierre Cardin

Pierre Cardin is another fashion house that Lacoste has inspired.

It uses many of the same styling techniques as the French brand, including color palettes and polo shirts.

Although Pierre Cardin is typically associated with much more vibrant color schemes, its designs also use plenty of white.

Just like Lacoste, Pierre Cardin uses its logo on the breast pocket, with a white logo on a colored polo shirt.

Cardin’s polo shirts are expensive, but you can find Lacoste-inspired polos from other brands, such as Asos and River Island.

5. COS

COS is a Danish fashion retailer famous for its practical and minimalistic designs.

It’s one of the most famous examples of brands like Lacoste, having been inspired by the French brand for years.

COS has a similar color palette to Lacoste, including blue, pink, and white.

It also uses white buttons on its clothing and a blue logo on the breast pocket, much like Lacoste.

COS’s preppy aesthetic is much more minimalistic than Lacoste’s, but the French brand inspires it.

If you like Lacoste’s casual aesthetic, but you prefer a more minimalist design, then COS is perfect for you.

6. Massimo Dutti

Massimo Dutti is a Spanish fashion retailer owned by the same company as Zara.

It’s known for its preppy clothing, including shirts, sweaters, chinos, and polo shirts.

Dutti has a slightly more tailored and modern take on preppy clothing but still uses many of the same styling techniques as Lacoste, such as a blue-and-white color palette and white buttons.

Dutti has even used the same font as Lacoste on some of its polo shirts.

If you like Lacoste’s more casual, preppy style, then you’ll love Massimo Dutti.

7. Ralph Lauren

Ralph Lauren is one of the most famous brands like Lacoste.

Lacoste has inspired it for decades, and many of its designs are almost identical to the French brand’s.

Ralph Lauren uses the same color palettes as Lacoste, including pink, blue and white.

You’ll also find polo shirts and accessories at Ralph Lauren, such as belts and bags.

Ralph Lauren’s preppy aesthetic is much more preppy and traditional than Lacoste’s, but Lacoste still inspires it.

This makes Ralph Lauren a more expensive option but perfect for more formal occasions.

8. United Colors of Benetton

Benetton is an Italian fashion company best known for its bold and controversial designs.

It’s one of the most famous examples of brands like Lacoste, having been inspired by the French brand since the 1960s.

Benetton has a similar color palette to Lacoste but uses brighter and more vibrant shades.

It also uses white buttons on its clothing, but they’re less traditional than Lacoste’s.

Benetton’s preppy aesthetic is a lot more provocative than Lacoste’s, and it’s one of the most experimental brands ever.

This makes it perfect for more experimental and creative individuals who want a Lacoste-inspired look but with their twist.

9. Karl Lagerfeld

Karl Lagerfeld is a German fashion designer who has worked for Chanel, Fendi, and his own eponymous brand.

He’s perhaps most well-known for his preppy designs, which Lacoste heavily inspires.

Lagerfeld uses the same color palette as Lacoste, including blue and pink.

He also uses white buttons on his clothing and a white logo on a colored polo shirt.

Lagerfeld’s take on preppy clothing is more modern and avant-garde than Lacoste’s, but he’s inspired by the French brand.

If you like Lacoste’s casual aesthetic but prefer a more modern and avant-garde design, you’ll love Lagerfeld’s preppy designs.

10. Tommy Hilfiger

Tommy Hilfiger is a famous American designer who Lacoste has inspired for decades.

Hilfiger has a style similar to Lacoste but uses bolder color palettes, such as red and blue.

In the 1990s, Hilfiger released a Lacoste-inspired range of clothing and accessories.

He’s continued to take inspiration from Lacoste throughout his career, and his designs are almost identical to those of the French brand.

Hilfiger’s preppy aesthetic is perfect for more fashion-forward individuals who want a casual and preppy wardrobe.

It’s also a great alternative to Lacoste if you want something bolder and more modern.

FAQ:

Is Lacoste considered a luxury brand?

Lacoste is not entirely a luxury brand, but it can be considered one due to its symbolic nature as a high value brand with a rich history to back its reputation. Lacoste is also known for its high-end apparel that caters to a more selective segment of consumers due to its above-average retail price points.

What brand is the same as Lacoste?

Some brands that are similar to Lacoste include Fred Perry, Tommy Hilfiger, and Ralph Lauren. These brands share similarities in their heritage, aesthetic, and price points. They are also known for their sportswear-inspired clothing.

Who are Lacoste direct competitors?

Lacoste’s direct competitors include Ralph Lauren Corp, Fred Perry Limited, and GANT AB. Other competitors include Hugo Boss, Tommy Hilfiger, and Calvin Klein. These brands offer similar products and are known for their high-quality apparel and accessories.

Why Lacoste is very expensive?

Lacoste is considered an expensive brand due to its high-end materials, intricate manufacturing process, and comprehensive marketing strategy. Additionally, its iconic crocodile logo and rich history add to its perceived value, which allows Lacoste to command a premium price point.

Is Ralph Lauren more expensive than Lacoste?

Ralph Lauren is generally more expensive than Lacoste, with its products commanding a higher price point due to its premium materials, intricate manufacturing process, and extensive marketing strategy.

Is Lacoste a luxury brand?

Lacoste is considered a premium brand rather than a traditional luxury brand. It’s known for its sporty aesthetic and iconic crocodile logo.

5 brands like Ralph Lauren

Five brands like Ralph Lauren include Tommy Hilfiger, Brooks Brothers, GANT, J. Crew, and Fred Perry.

5 brands like Polo and Lacoste

Similar to Polo and Lacoste, brands include Fred Perry, Tommy Hilfiger, Nautica, Brooks Brothers, and GANT. 

Is Lacoste a good brand?

Lacoste is a good brand, reputable for its quality clothing, particularly its classic polo shirts, and its status as a symbol of casual elegance.

Lacoste vs Ralph Lauren?

Lacoste and Ralph Lauren both offer preppy, sport-inspired apparel, but Ralph Lauren is generally seen as more upscale, with a wider range of luxury products. 

Conclusion

brands similar to lacoste

Lacoste may be best known for its preppy, casual clothing, but the French brand has inspired plenty of brands.

These other brands have their own take on Lacoste’s preppy aesthetic, making them perfect for those who like Lacoste’s style but have their own style and preferences.

You don’t have to be a fan of Lacoste to wear preppy clothing.

Plenty of other brands have taken inspiration from Lacoste to create their own casual, preppy designs.


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*Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa
Elisa

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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