30+ Brands Like COS You Need to Know 2024

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In today’s update, I’m introducing over 30 brands similar to COS that are sure to elevate your style quotient. These retailers, akin to COS, promise to serve luxury without exhausting your wallet.

These are precisely the stores where the most expensive-looking women shop to look expensive and be so.

Because of this, shopping there will not only make you appear wealthy but also may change your emotional state, making it more straightforward for you to attract a lot of money.

Who knows.

Let’s dive right in.

30+ Brands like COS You’ll Love

1. Uniqlo

Uniqlo Denim Outfit
IG: s.ngidi_

A Japanese clothing brand that offers high-quality, affordable basics. Like COS, Uniqlo focuses on timeless pieces that can be easily mixed and matched.

Uniqlo
4.9
Pros:
  • High quality fabrics like linen, wool, cashmere or down at affordable prices
  • Timeless, classy pieces
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2. Massimo Dutti

Chic Black Massimo Dutti Outfit
IG: felicitymbird

A Spanish brand that offers sophisticated, minimalist clothing. Like COS, they focus on high-quality materials and simple designs that can be dressed up or down.

More Elegant Version of Zara
Massimo Dutti
4.7
Pros:
  • The higher quality, more elegant version of Zara
  • FREE shipping
  • Timeless, elegant pieces
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We earn a commission if you make a purchase, at no additional cost to you. Shop: Massimodutti.com

A Swedish brand that offers on-trend clothing and accessories. & Other Stories have clean lines and minimalist designs but with a slightly more playful, fashion-forward edge than COS.

4. 12 Storeez

A Russian brand that offers contemporary clothing with a focus on comfort and wearability. Like COS, 12storeez offers versatile pieces that can be dressed up or down, focusing on quality materials and construction.

5. Karl Lagerfeld

A high-end fashion brand that offers luxurious, timeless pieces. They also offer classic designs with a modern twist, high-quality materials, and construction.

6. Veja

A French brand that offers sustainable, eco-friendly sneakers. Like COS, Veja focuses on minimalist designs and high-quality materials but strongly emphasizes sustainability and ethical production.

7. Mango

They are a Spanish brand that offers affordable, on-trend clothing. Like COS, Mango offers clean, minimalist designs that can be easily mixed and matched but with a slightly more youthful, fashion-forward edge.

Our All-Time Favorite
Mango
4.9
Pros:
  • Free delivery from $50
  • Returns within 30 days
  • Pay in 4 interest-free installments
  • 10% off your next purchase by subscribing to the newsletter
  • High quality fabrics like linen, silk or cashmere at affordable prices
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We earn a commission if you make a purchase, at no additional cost to you. Photo: mango.com

8. Aritzia

This Canadian brand offers high-quality clothing with simple, clean lines. Their pieces are perfect for building a minimalist wardrobe that looks expensive.

9. Reiss

This British brand is known for its sophisticated, tailored pieces. Their clothing is made with high-quality materials and is perfect for dressing up or down.

10. COS

(Yes, we know it’s in the name, but we couldn’t resist!): If you love COS, you’ll love other brands in the H&M family, such as Monki and & Other Stories. All of these brands offer minimalist clothing with a high-end feel.

COS
4.5
Pros:
  • High-quality fabrics at affordable prices
  • Timeless, neutral designs
  • Built to last
  • Durable
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We earn a commission if you make a purchase, at no additional cost to you. Photo: instagram.com/cosstores

11. Acne Studios:

This Swedish brand is known for its minimalist, modern aesthetic. Their clothing is made with high-quality materials and is perfect for creating a sleek, sophisticated look.

12. Totême

This Swedish brand offers minimalist clothing with a luxurious feel. Their pieces are perfect for creating a chic, effortless look.

13. Joseph

This British brand is known for its sophisticated, modern clothing. Their pieces are made with high-quality materials and are perfect for dressing up or down.

14. The Row

This American brand is known for its understated, luxurious clothing. Their pieces are made with the highest-quality materials and are perfect for creating a timeless, sophisticated look.

15. Vince

This American brand offers minimalist clothing with a luxurious feel. Their pieces are perfect for creating a chic, effortless look.

16. Equipment

This American brand is known for its luxurious silk shirts. Their pieces are perfect for dressing up or down and adding a touch of sophistication to any outfit.

17. Jil Sander

This German brand is known for its minimalist, modern clothing. Their pieces are made with high-quality materials and are perfect for creating a sleek, sophisticated look.

18. Helmut Lang

This American brand is known for its minimalist, modern clothing. Their pieces are made with high-quality materials and are perfect for creating a sleek, sophisticated look.

19. Sandro

This French brand offers minimalist clothing with a luxurious feel. Their pieces are perfect for creating a chic, effortless look.

20. Maje

This French brand is known for its feminine, sophisticated clothing. Their pieces are perfect for adding a touch of elegance to any outfit.

AllSaints

This British brand offers minimalist clothing with a rock-and-roll edge. Their pieces are perfect for creating a cool, edgy look.

21. Joseph Altuzarra:

This American brand is known for its sophisticated, feminine clothing. Their pieces are made with high-quality materials and are perfect for dressing up or down.

22. Equipment Femme:

They are known for their luxurious silk shirts. Their pieces are perfect for dressing up or down and adding a touch of sophistication to any outfit.

23. Tibi:

This American brand offers minimalist clothing with a modern twist. Their pieces are perfect for creating a chic, effortless look.

24. Nanushka:

This Hungarian brand offers minimalist clothing with a bohemian feel. Their pieces are perfect for creating a laid-back, effortless look.

25. Ganni:

This Danish brand offers playful, feminine clothing with a modern twist. Their pieces are perfect for adding a pop of color and personality to any outfit.

26. Staud:

That American brand offers minimalist clothing with a playful, retro feel. Their pieces are perfect for creating a fun, youthful look.

These are some of the most popular stores like COS. You’ll find that most of these shops have a similar aesthetic to COS. They typically sell high-quality clothes without logos or labels and focus on minimalism and simplicity.

When shopping at these stores, remember to focus on quality over quantity. It’s better to buy one or two expensive-looking items that will last you a long time rather than filling your closet with cheap clothes that won’t last more than a season.

27. Theory

Theory Minimal Aetshetic Outfit
IG: darya_burtseva

Theory is a contemporary brand that leans towards classic, minimalist designs. It embodies a sense of refined simplicity that aligns with old money values of understated elegance.

They are known for their high-quality materials and well-constructed garments. Clean lines, neutral colors, and versatile silhouettes characterize their designs. While they may incorporate some trend elements, Theory pieces are built to last in terms of both style and durability.

What is COS?

COS
4.5
Pros:
  • High-quality fabrics at affordable prices
  • Timeless, neutral designs
  • Built to last
  • Durable
Shop Now
We earn a commission if you make a purchase, at no additional cost to you. Photo: instagram.com/cosstores

COS* is part of the H&M Group but has its own distinct style. COS is known for its modern, timeless, architectural approach to fashion.

I’ve just announced it already: My love for COS is big.

Since I’ve been into timeless, classic, elegant clothing, high-quality fabrics are more important to me than the cut or the shape. A piece can only look good if the material is also good.

Therefore, I appreciate them because you can look at the fabric compositions here without despairing. COS does an excellent job in processing high-quality fabrics in stylish and timeless classic items – and that too for an utterly acceptable price for the quality you get.

Reasons to Shop There or at Shops Like COS

12 Brands Like COS That Will Make You Look Expensive

I can only tell you from my personal experience that COS* exceeds everything else in the mid-price segment regarding quality.

And you feel that too.

For example, I have some basics like button-down shirts or simple tops that have brought me joy for years and still will simply because they are so high quality and, at the same time, so simple.

Also, it is remarkable how strong they – unlike many other brands of this size – always strive to produce pretty and sustainably, giving the customer the best experience and those who make the clothes.

For example, they use many recycled materials and always look for the highest quality fabrics.

We have paid as much attention to similar points as the alternatives we have compiled for you above, such as the price-performance ratio, sustainability, and high quality of the products.

But still, it’s just amazing that of all these things, only Arket* comes so close to COS. All the others often have to cut back on quality or sustainability.

Quick Breakdown for Reasons to Buy at COS:

  • COS* has by far the best quality in the mid-price segment
  • Their products last for years
  • Many recycled materials
  • They care about fair production & working conditions
  • The price-performance ratio is very good

Get Started with These Pieces from Brands Similar to COS:

12 Brands Like COS That Will Make You Look Expensive

1. H&M Men’s Blazers

As I’m sure most of you know by now, because we’ve reported so many times about these great blazers: We swear by H&M’s men’s blazers because they’re made of a much sturdier viscose than their counterparts from the H&M women’s department.

The soft yet sturdy fabric is simply brilliant, as it ensures that the blazer stays in its usual shape even after years of wear and doesn’t start to wrinkle or shrink like so many other blazers on the market, which are usually made of a lot of polyesters. This makes it a piece that can make you look super expensive in no time – without being so.

Another advantage of the blazer from the men’s department is that it sits so nicely oversized, making it stylish and modern.

I have had this model for years and now in almost every color – and none have disappointed me!

They still sit as the first day and are faithful companions that can keep up in quality with my virgin wool blazer, which just as little creases or falls apart somehow.

A hearty recommendation for all blazer lovers!

2. Trench Coats by Mango

Mango is my all-time favorite for good jackets and coats for small money.

But in particular, I swear by the trench coats because they come from a big cotton and viscose content, which makes them pretty high quality.

In addition, I like all jackets and coats. I have had so much Mango wear for years and am always fully satisfied! For this, I love the brand – it brings me, namely, every year new through colder days or colder evenings.

Feel free to stop by there and check out their outerwear!

3. Leather Shoulder Bag

For strolling in the city with your best friend, for brunch, or for the morning coffee to go.

No matter where this bag accompanies you, your arm looks 10x higher quality.

Timeless Classic. Expensive-Looking. What more could you ask for?

The perfect longtime friend.

4. Long-Sleeve T-Shirt

Yes, this may sound boring, BUT: expensive-looking t-shirts and other tops are a super important part of your outfit that can either elevate the look and make it chicer, or completely mess it up.

That’s why I urge you to pay special attention to these small, but fine details, because they have great potential.

Here you should pay particular attention to high-quality fabrics such as viscose, cotton, silk, or linen because they prevent excessive sweating and are air-permeable.

This top here, for example, is my all-time favorite, as it just always looks good and is exciting at the same time, as it doesn’t quite cover your neck and thus exposes your collarbone as an eye-catcher.

5. The Striped Sweater

Timeless. Cozy. Expensive looking.

6. Cashmere is Your Best Friend

Yes, cashmere is a high-quality, comfortable fabric. Yes, it’s also a bit more expensive.

But I promise you: it’s an investment worth making.

The cashmere pieces that I bought over 10 years ago, I still wear today. They look and feel the same as on the first day.

No other fabric makes you look so high quality and glamorous.

7. The Linen Shirt

Forget everything you know about sweating. Linen is temperature regulating. It won’t make you sweat or freeze.

Comfortable to wear. Expensive in appearance.

Tips for Finding Expensive-Looking Pieces these days:

12 Brands Like COS That Will Make You Look Expensive

1. Look Carefully at the Item Descriptions & Material 

Not all that glitters is gold – this applies to the fake life on Instagram and the embellished fashion shopping world.

Acquire a basic knowledge of high-quality fabrics adapted to the seasons and disregard short-term fashion trends. For example, high-quality fabrics for summer are linen, silk, cotton, and viscose; for winter, are wool, cashmere, and leather.

Of course, nowadays, there are hardly any items made of these pure materials, but there is increasing use of fabric mixes, which are cheaper in production for the manufacturer. So always look at the largest proportion and make sure that a high proportion or at least a minimum proportion of these fabrics are included in your piece that you would like to buy.

2. Order the Piece Online and Try it On

Sure, this is an obvious tip, but one that is important. Because even the highest quality fabrics can look unflattering when worn and put you in a bad light.

Therefore, pay close attention to minor production errors, such as incorrect seams or lint. In case of tears, bulges, or wrinkled pieces, you should immediately become alert and send the item back or give it away – because you won’t be happy with it in the future.

Especially linen and polyester are known to wrinkle very quickly. While, for example, good virgin wool hangs itself out again (a good indicator of a high-quality item), such materials, unfortunately, crumple even after extensive ironing again and again – you have to like that.

3. Colors

Stay away from neon colors. They are hard to combine on the one hand and simply a fleeting trend on the other.

Or have you ever seen an elegant, rich-looking woman in neon!? Me neither!

Otherwise, when it comes to colors, it’s best to follow the seasons, although I can tell you one thing right away: Bright colors require more maintenance, but they always look fancier!

However, it generally depends a lot on the skin and hair color, which is why it’s best to find out what suits you. Because that still looks the best!

The color palette changes depending on the season. In winter and fall, you see more black, navy, emerald, burgundy, and plum, while more pastel shades, nude, white, cream, and pink, are worn in the warmer months.

Otherwise, please avoid patterns, prints, and inscriptions because they look neither elegant nor beautiful! In addition, these pieces are super hard to combine! No one has time for something like that!

4. Quality Over Quantity

Call it a cliché, but here’s the thing: quality over quantity!

Avoid fleeting trends (e.g., neon or animal prints). Invest in high-quality basics that you can mix and match in various ways. Buy more skirts, pants, and tops than dresses because you can combine them better in the long run and make more looks out of them.

FAQ:

30 Brands Like COS That Will Make You Look Expensive

What is similar to COS?

Some brands similar to COS include u0026amp; Other Stories, u003ca class=u0022wpil_keyword_linku0022 href=u0022https://rstyle.me/+r8lBrTY7xXM88dWeE7_MYwu0022 title=u0022Arketu0022 data-wpil-keyword-link=u0022linkedu0022u003eArketu003c/au003e, and u003ca class=u0022wpil_keyword_linku0022 href=u0022https://rstyle.me/+C4SglXOcsTkHoblFdf7ndwu0022 title=u0022Uniqlou0022 data-wpil-keyword-link=u0022linkedu0022u003eUniqlou003c/au003e. These brands offer similar minimalist designs and high-quality fabrics at a similar price.

Are Arket and COS the same?

Arket and COS are both owned by the Hu0026amp;M Group and share similar minimalist aesthetics and high-quality fabrics. However, they have different brand identities and product offerings, with Arket focusing more on sustainable and timeless pieces and COS offering more trend-led designs.

What type of brand is COS?

COS is a fashion brand that is part of the Hu0026amp;M Group. The name stands for u0022Collection of Style,u0022 and the brand offers minimalist and modern designs known for their high-quality fabrics and attention to detail.

Is COS a Swedish brand?

Although COS is part of the Hu0026amp;M Group, which is a Swedish company, COS itself is not a Swedish brand. The brand was founded in London in 2007 and has since expanded globally with stores in over 40 countries.

Is COS environmentally friendly?

COS has made some efforts towards sustainability, including using organic cotton and recycled polyester in some of its products and publishing information about its suppliers and supply chain. However, the brand does not have a comprehensive sustainability strategy and has room for improvement.


Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.


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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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