Are Rolex Prices Going Down in 2023?

Are Rolex Prices Going Down? Rolex is a symbol of luxury, style, and success. With its iconic designs and exceptional quality, it’s no surprise that Rolex watches command high prices.

But are these prices set to go down?

In this article, we’ll explore the current state of Rolex prices and what factors are affecting them. From economic forces to market trends and supply and demand, we’ll uncover what’s driving the cost of these coveted timepieces.

Get ready to discover if Rolex prices are on their way down.

Are Rolex Prices Going Down?

Prices for the most popular Rolex, Patek Philippe, and Audemars Piguet watches have been falling since April 2021, according to Morgan Stanley.

The Rolex Daytona is 21% cheaper, the Patek Philippe Nautilus is 19% cheaper, and the Audemars Piguet Royal Oak is 17% cheaper.

However, pre-owned Rolex prices are only down 8% from the second quarter of 2022, and the Rolex Daytona is down 33% from its peak in October 2020.

Rolex Prices in the Past

Rolex watch prices have fluctuated over time. Pre-owned modern Rolex pieces begin at $2,400 for the Oyster Perpetual Ladies ref. 76080, while vintage pieces begin at $910 for the Precision. provides historical retail price evolution of the most common Rolex collections, and provides current and historical pricing based on actual sales, not listings.

Rolex Price Trends

On the secondary market, Rolex watches typically sell for between $1,484 and $127,779, with a median asking price of $12,911.

Rolex watch prices have been falling since March 2021, with an index of Rolex resale prices at WatchCharts falling 1.84% in early September from the previous month.

Pre-owned prices for the top models have dropped by up to 21% since their peak trading period in April 2021.

Current State of Rolex Prices

Are Rolex Prices Going Down

Rolex watches range in price from about $7,000 to $39,350 for the GMT Master II collection.

Prices have decreased in recent years, but they are still more than double their retail price. The Submariner Hulk’s value has increased by nearly 26% since 2018, with an average market price of around $32,600.

Future of Rolex Prices

Rolex prices are expected to rise in 2023 but have already fallen significantly in the previous year.

Due to an increase in supply, prices for the most popular pre-owned Rolex, Patek Philippe, and Audemars Piguet watches are expected to fall further. And due to supply chain disruptions and increased demand, Rolex has already raised prices twice in 2022.

Factors Influencing Rolex Prices

Are Rolex Prices Going Down

Time, condition, reference number and inner workings of the watch, model, innovation and technical upgrades, watch condition, entertainment industry influence, base material, and currency fluctuations all influence the price of Rolex watches.


Will Rolex price drop in 2023?

Rolex will raise prices in 2023, with an average increase of around 2.5%. There is no evidence that a market crash will occur in 2023.

Why is Rolex dropping in price?

Rolex watch prices have been falling since spring 2022 due to a significant increase in supply. Since their peak in April of last year, the most popular Rolex models have seen their prices drop by 21%. Pre-owned Rolex prices are down 21% from their peak trading point in April and 8% from Q2 2022.

Is it worth buying a Rolex now?

It’s determined by your own needs and preferences. Rolex watches have a reputation for holding or even increasing in value over time, making them a potentially profitable investment. Some models, however, may be priced nearly double their list price, and prices are likely to rise in the future.

Why is it so hard to buy a Rolex right now?

The demand for Rolex watches is astronomically high, and the annual supply of one million new watches cannot keep up. Rolex scarcity isn’t new, but it’s becoming more extreme.

Rolex is not artificially limiting supply, but the average buyer may find it difficult to purchase a new watch due to limited availability of certain models. The pre-owned market is also thriving, which benefits the Swiss luxury brand.

How long is Rolex waiting list?

Rolex watch waitlists can range from 6-36 months, with some models, such as the Explorer II, taking 1-2 years and others, such as the GMT-Master II, taking over 5 years, and sometimes much longer. A simple Rolex Submariner in steel is expected to have a 2-3 year waitlist.

What will Rolex discontinue in 2023?

Rolex may discontinue the Submariner 114060 ‘No Date’ in 2023, as well as one or more of their popular stainless steel watches. The Milgauss range may also be phased out or delayed until 2026.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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