Are Swiss Watches Cheaper in Switzerland 2024? Latest News Revealed

Are Swiss watches cheaper in Switzerland? Many watch enthusiasts have been asking this question for a long time.

In this article, we will explore the factors that affect the prices of Swiss watches in Switzerland. We will examine the exchange rate and currency, value-added tax (VAT), and supply and demand to determine whether Swiss watches are cheaper in Switzerland.

Are Swiss Watches Cheaper in Switzerland?

Exchange Rate and Currency

One factor that affects the price of Swiss watches in Switzerland is the exchange rate and currency. The Swiss franc is a strong currency, which means that Swiss watches can be more expensive for people who pay in other currencies. However, if you pay in Swiss francs, you may find that Swiss watches are cheaper in Switzerland.

Value Added Tax (VAT)

Another factor affecting Swiss watch prices in Switzerland is value-added tax (VAT). In Switzerland, the VAT rate is 7.7%, which is lower than in many other countries. This means that Swiss watches may be cheaper in Switzerland than in other countries with higher VAT rates.

Supply and Demand

Finally, the supply and demand for Swiss watches can also affect their price. Switzerland is home to many luxury watch brands, which means that there is a high demand for Swiss watches. However, there is also a high supply of Swiss watches, which can help to keep their prices competitive.

Luxury Swiss Watch Brands

Regarding luxury Swiss watch brands, Rolex, Omega, and Patek Philippe are some of the industry’s most well-known and sought-after names. These brands are synonymous with quality, precision, and exclusivity.

Rolex is a brand that needs no introduction. For decades, it has been the go-to choice for celebrities, athletes, and successful business people. Rolex watches are known for their durability, precision, and timeless design. The brand’s attention to detail and innovation has made it one of the most recognizable names in the watch industry.

Omega is another luxury Swiss watch brand that has been around since 1848. The brand’s watches are known for their exceptional quality, precision, and innovative features. Omega watches have been worn by astronauts, explorers, and even James Bond, making them a true symbol of adventure and sophistication.

Patek Philippe is a brand that is synonymous with luxury and exclusivity. The brand’s watches are known for their intricate design, exceptional craftsmanship, and limited production. Patek Philippe watches are often considered some of the world’s most expensive and collectible watches.

Affordable Swiss Watch Brands

Not everyone can afford a Rolex or a Patek Philippe, but that doesn’t mean you must compromise on quality or style. Plenty of affordable Swiss watch brands offer great value for money.

Hamilton is a brand that has been around since 1892 and is known for its American heritage and Swiss craftsmanship. Hamilton watches are durable, stylish, and affordable, making them an excellent choice for anyone looking for a quality Swiss-made watch.

Tissot is another affordable Swiss watch brand that offers great value for money. The brand’s watches are known for their precision, style, and innovation. Tissot watches are often seen as a great entry point into the world of Swiss-made watches.

Mido is a brand that has existed since 1918 and is known for its quality and affordability. Its watches are stylish and durable and often feature innovative designs and features. The brand’s watches are a great choice for anyone looking for a quality Swiss-made watch at an affordable price.

Buying Swiss Watches in Switzerland

Are Swiss Watches Cheaper in Switzerland

Customs and Taxes

When buying a Swiss watch in Switzerland, customs and taxes must be considered. If you’re a tourist, you can claim back the Value Added Tax (VAT) on purchases made in Switzerland.

However, you must pay customs duty if you bring the watch back to your home country. The customs duty varies depending on your home country’s regulations.

Swiss Watch Boutiques

Switzerland has many luxury Swiss watch boutiques, including famous brands such as Rolex, Omega, and Patek Philippe. While these boutiques offer a wide selection of watches, they might not always be the cheapest option.

Prices for watches at these boutiques are often higher than prices for the same watches in other countries. Additionally, some boutiques might not offer tax-free shopping for tourists.

If you’re looking for a more affordable option, you might want to consider buying a Swiss watch online. Online retailers often offer lower prices than brick-and-mortar stores, and you can compare prices between different retailers to find the best deal. However, be cautious when buying watches online, and make sure you’re buying from a reputable retailer.

Swiss Watchmaking Regions

Switzerland is known for its high-quality watches, and it’s no surprise that many people wonder if Swiss watches are cheaper in Switzerland. While many factors can affect the prices of Swiss watches, the region in which they are made is an important consideration. Here are some of the top Swiss watchmaking regions and what you can expect from them.


Zurich is one of the most important watchmaking regions in Switzerland, with a long history of producing high-quality timepieces. Some of the most famous Swiss watch brands, such as Rolex and Omega, have their headquarters in Zurich. If you’re looking for a luxury Swiss watch, Zurich is definitely a region to consider.

Le Locle

Le Locle is a small town in the Jura Mountains that has been a center of Swiss watchmaking for centuries. Many of the world’s most famous watchmakers, including Tissot and Zenith, have their factories in Le Locle. The town is also home to the Musée d’Horlogerie, which is dedicated to the history of watchmaking.


Geneva is another important watchmaking region in Switzerland, and it’s home to some of the most prestigious watch brands in the world. Brands like Patek Philippe, Vacheron Constantin, and Cartier all have their headquarters in Geneva. The city is also home to the famous Salon International de la Haute Horlogerie, which is a must-visit for anyone interested in Swiss watches.


Are Swiss Watches Cheaper in Switzerland

Lucerne is a smaller watchmaking region in Switzerland, but it’s still worth considering if you’re in the market for a Swiss watch.

The town has several watchmakers, including Carl F. Bucherer and Maurice Lacroix. Lucerne is also a beautiful city to visit, with its picturesque old town and stunning lake views.


Basel is perhaps best known for its annual Baselworld watch and jewelry fair, one of the watchmaking industry’s largest and most important events.

The city has several watch brands, including Swatch and TAG Heuer. If you’re looking for a Swiss watch, Basel is a region to consider.

Swiss Automatic Watches

How Swiss Automatic Watches Work

Swiss automatic watches are powered by a self-winding mechanism that uses the movement of the wearer’s wrist to wind the watch’s mainspring. The mainspring is the power source that drives the watch’s movement and keeps it ticking.

The self-winding mechanism consists of a rotor that rotates as the wearer moves their wrist. The rotor is connected to the mainspring, and as it rotates, it winds the mainspring, storing energy used to power the watch.

Swiss automatic watches are equipped with a complex system of gears, levers, and springs that work together to regulate the movement. The movement is the heart of the watch, and it is responsible for keeping accurate time. Swiss automatic watches are known for their precision and accuracy, and they are often used as a benchmark for other watch movements.

Benefits of Swiss Automatic Watches

Are Swiss Watches Cheaper in Switzerland

Swiss automatic watches offer several benefits over other types of watches. They are highly reliable and accurate, and they require minimal maintenance. Unlike quartz watches, which require a battery to function, Swiss automatic watches are powered by the movement of the wearer’s wrist, which means they never need to be wound or have their battery replaced.

Swiss automatic watches are also made from high-quality materials like stainless steel, gold, and sapphire crystal. These durable and long-lasting materials are often used in high-end luxury watches. Swiss automatic watches are also highly customizable, with various styles, designs, and features.


Is it worth buying Swiss watch in Switzerland?

Yes, it is worth buying a Swiss watch in Switzerland as the country has a great selection of watches, good stock, and often offers tourist VAT schemes. Additionally, you can negotiate in a boutique for a small reduction on RRP for most models. 

Is it cheaper to buy Swiss made watches in Switzerland?

It depends on the brand, but generally, Swiss made watches are not cheaper in Switzerland. Watchmakers set the price, and since most brands are high-end and luxurious, prices are the same in Switzerland as in other countries. However, some brands may be slightly cheaper in Switzerland. 

How much is Swiss watch in Switzerland?

The price of Swiss watches in Switzerland depends on the brand, model, and features. Swiss watches can range in price from 50 CHF into the thousands, with the average price being 739 CHF.

Is Rolex cheaper in Switzerland?

Rolex watches are not significantly cheaper in Switzerland than in other countries. The retail price for a Rolex watch in Switzerland is similar to that in different countries.

What is the best city to buy a watch in Switzerland?

Several cities in Switzerland have a good selection of watch shops, including Lucerne, Interlaken, Bern, Geneva, and Zurich. Due to its large selection of boutiques and high-end brands, Zurich is often considered the best city to buy a watch in Switzerland. 

Which city is best for watches in Switzerland?

There are several cities in Switzerland with a good selection of watch shops, including Lucerne, Interlaken, Bern, Geneva, and Zurich. However, Geneva is often considered the best city for watches in Switzerland due to its long history of watchmaking and its many high-end boutiques. 

What is the No 1 watch brand in Switzerland?

Rolex is Switzerland’s No. 1 watch brand, with a reputation for quality, precision, and luxury. The brand is widely recognized as a symbol of success and is highly sought after by collectors and enthusiasts worldwide.

Are Japanese watches better than Swiss?

The quality of Japanese watches is comparable to Swiss watches, but they are often less expensive. Japanese watchmakers are known for their innovation and focus on functionality, while Swiss watchmakers prioritize craftsmanship. Ultimately, the choice between Japanese and Swiss watches comes from personal preference and budget.

Are Swiss watches a good investment?

Swiss watches can be a good investment, depending on the brand, model, and condition. Swiss watch brands, like Rolex, Patek Philippe, and Omega, hold their value well and can appreciate over time. However, it is vital to do research and buy from reputable dealers.

Are Omega watches cheaper in Switzerland?

Yes, Omega watches can be cheaper in Switzerland due to lower retail prices and potential VAT refunds for tourists.

Is Tissot cheaper in Switzerland?

Yes, Tissot watches are often cheaper in Switzerland, their country of origin, because of lower retail prices and the possibility of tax refunds for visitors. 

Is Swatch cheaper in Switzerland?

Yes, Swatch watches are usually cheaper in Switzerland, their home country, due to lower retail prices and tourist tax refunds.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

If you liked this blog article about the question: Are Swiss Watches Cheaper in Switzerland, don’t forget to follow us on Pinterest so you don’t miss any more fashion and beauty news.

Share Your Love

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

Leave a Reply

Your email address will not be published. Required fields are marked *