Here to inspire You!
There are many ways to stand up against racism and police violence and thus secure the rights of black people. That can take the form of monetary donations, peaceful protests, social media posts, or you can educate yourself and, if you’re white, talk to other white people about racial justice. But one of the most direct and enduring ways to support the black community is to shop at black-owned businesses, many of which have also been disproportionately affected by the coronavirus pandemic. Therefore, we’ve pulled together some of our favorite trending brands plus our favorite products from black owned brands.
Table of Contents
Go Through 29 Trending Black Owned Brands:
Black Girl Sunscreen available at Ulta Beauty
Founder Shontay Lundy couldn’t help but notice how all sunscreen brands were catered toward lighter-skinned individuals. An “aha” moment later, and and Black Girl Sunscreen was born. The brand’s 30 SPF lotion is specifically formulated for women of color – and raising the bar for sun protection worldwide.
Brandon Blackwood available at Saks Fifth Avenue
It doesn’t get any more bougie than Brandon Blackwood’s leather handbags. From eclectic collections of bright colors, shearling, snakeskin, fur, and mesh, these bags are sure to make a statement!
AAKS available at Nordstrom
Founded by Akosua Afriyie-Kumi, the handcrafted raffia and leather handbags by A A K S are not only chic – they also provide jobs to the people of Ghana. (Each bag is custom-made with raffia from family farms.) Be sure to look for the signature of authenticity that appears on every piece.
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ANDREA IYAMAH available at Revolve, Moda Operandi
Founded in 2011 by Nigerian designer Andrea Iyamah, the brand is especially sought after for its fun and bold resort wear inspired by Iyameh’s heritage.
Bevel available at Walmart
Bevel is a head-to-toe grooming brand crafted for Black men with the best ingredients for skin and textured hair.
Partake Foods available at Target
After her daughter Vivienne was diagnosed with severe food allergies as an infant, female CEO & founder Denise left her corporate job to create food options that give a delicious peace of mind to those with dietary restrictions – and “how is this so good?”-style enjoyment to everyone else.
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Scotch Porter available at Scotch Porter
Propa Beauty available at Propa Beauty
Propa Beauty is a vegan, paraben-free makeup line for all skin shades. Not only do Propa products enhance natural beauty – they empower women to feel as good as they look.
Anita Grant available at Anita Grant
After a bad reaction to store-purchased lotion, founder (and namesake!) Anita Grant started creating her own all-natural products for all hair and skin types. The result? A coveted line-up of shampoos, body oils, creams and more made from essential ingredients like babassu oil and mango butter.
Briogeo available at Briogeo, Anthropologie,Urban Outfitters, and various other retailers
Nancy Twine founded Briogeo based on her grandmother’s homemade beauty recipes. Now, the haircare brand is beloved by many! Briogeo takes it back to basics, offering a high-performance, hair care collection that is naturally based, yet performance-driven to provide visible results.
Fenty Beauty available at Fenty Beauty,Harvey Nichols
Fenty Beauty was created by Rihanna “so that people everywhere would be included,” and focuses on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Pat McGrath Labs available at Strawberrynet
Named “the most influential makeup artist in the world”, Pat McGrath launched her namesake beauty brand, Pat McGrath Labs, using her experience creating beauty looks and developing luxury lines for the world’s most prestigious brands.
KNC Beauty available at Net-A-Porter
When Kristen Noel Crawley discovered there were no natural lip masks on the market, the solution was obvious: she had to create her own. Kristen then launched KNC Beauty as the first all-natural, collagen-infused lip mask that now sits on the lips of Hollywood royalty.
In 1993, Carol’s Daughter founder Lisa was encouraged by her mother, Carol, to begin creating hair and body products from her Brooklyn kitchen. Since then, the brand has appeared on the Oprah Winfrey show, joined the L’oreal family of brands, and in 2017 made history as a pioneer of the Natural Hair Care Renaissance, by being a first on exhibit in the Smithsonian National Museum of African American History and Culture!
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UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all.
Dorion Renaud founded Buttah to give melanin-rich skin the attention it deserves. The brand unites the best of nature and science in highly effective products for both women and men.
Beneath Your Mask available at Credo
Dana Jackson launched this skin, body, and hair rejuvenation line with the goal to restore, repair, and reverse the toxic effects of environmental hazards, health challenges, and stress.
Brother Vellies available at Nordstrom
Creative Director and Founder Aurora James creates luxury accessories that celebrate cultural histories and timeless design.
Phlemuns available at SSENSE
James Flemons strives to create clothing that people will want to hold on to and wear forever
Christopher John Rogers available at Net-A-Porter
Think–neon meets luxury. This brand has earned a serious following with its show-stopping dresses, sweaters, skirts and more. Ready to turn heads?
LaQuan Smith’s distinctive work sparked interest among fashion icons and risk-takers including Beyonce, Rihanna, Lady Gaga, and Kim Kardashian, all of whom were early supporters.
A nude bra and skin tone hosiery are the basics of every woman’s wardrobe. Frustrated by the lack of skin-tone choices to go with her ever-expanding wardrobe, Nubian Skin founder, Ade Hassan, decided it was time for ‘a different kind of nude’.
This swimwear brand by fashion editor & stylist Brittany Kozerski combines her minimalist aesthetic with innovative silhouettes and unique design details.
Founded by Jerry Lorenzo, this streetwear brand includes Justin Beiber, Kendall Jenner, and Kanye as fans.
lemlem available at Bloomingdale’s
Liya Kebede is the Creative Director behind lemlem, a collection of cover-ups and caftans hand-woven by local artisans in her native Ethiopia.
Named after its founder, Haitian-American designer Victor Glemaud, this brand is beloved for its fashion-forward knitwear.
Frères Branchiaux available at Target
Founded by three young brothers, Collin (15), Ryan (12), and Austin Gill (10), their candles are hand poured in small batches, hand packaged, and curated with care in the Frères Branchiaux warehouse. In feel good fashion, the brothers also donate 10% of their profits to homeless shelters nationwide.
You can find more Black Owned and Founded Brands our favorite retailers:
Our Favorite Products from Black Owned Brands
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*Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.