Breitling vs Rolex 2024: My Experiences & Which One Wins?

Considering the purchase of a luxury wristwatch? Swiss horologists Rolex and Breitling will undoubtedly spring to mind. They offer superior aesthetics, unbeatable performance, and skilled craftsmanship that could endure for many years.

But, if you compare Breitling vs Rolex, which one is the better watch? How do they differ in quality, design, holding value, brand reputation, or price point?

In this brief guide, we offer you a complete breakdown of these points to help you decide which watch to buy.

Let’s dive in!

What’s the Difference Between Breitling vs Rolex?

The main difference is that Rolex is a Swiss luxury watchmaker that produces high-end, classic timepieces focusing on precision and durability. At the same time, Breitling is a Swiss luxury watchmaker that produces aviation-inspired watches with a focus on accuracy, performance, and functionality. 

Breitling vs Rolex: Which One Wins?


Of course, if you take a closer look at a Rolex and Breitling watch from the same class as someone who isn’t experienced in luxury watches, it’ll be hard to tell the difference in quality.

If you aren’t a long-time watch collector, you’ll be blown away by the look and feel of the straps, crowns, bezels, casing, and more. However, we’re here to tell you that there are some subtle differences.

For example, the finish of the hands on a Breitling watch can be described as just exceptional. Yet, when a Rolex enters the picture, the attention to detail may only result in a superior hands finish!

This next-level workmanship also shows in other intricate parts of the watch, such as the clasps and crown. The cutting-edge manufacturing of these parts is phenomenal. On the other hand, you’ll notice that the crown of a Breitling is just a notch wobbly, and the clasps aren’t as firm.

Another thing a sharp eye may catch is the movement of the bezel on both watches. On a Breitling, you’ll feel a little give when you rotate it, while it’s much sharper and more precise on a Rolex.

Next up, we’ve got the bracelet. When you think of a Rolex, its signature Oyster bracelet immediately comes to mind, being its first and most popular bracelet to date. Other best-selling bracelets include the Jubilee, President, and Pearlmaster.

All of these choices are available with a wide variety of materials, colors, and clasp options.

Breitling’s metal bracelets are almost as fashionable and durable, especially the ones featured in the Chronomat, Aviator, and Super Avi collections.

Still, it’s worth noting that Breitling beats Rolex in the strap area, as it has a much larger range of leather, rubber, and fabric straps. People who want to broadcast their individuality and quirkiness will appreciate the combination of stylish colors, unique designs, and top-tier finishes.

Innovation and Design

While many watch brands have significantly upgraded their styles and designs, Rolex stayed in touch with its timeless design. You can almost recognize a Rolex at first glance, thanks to the small, intricate changes it makes to its new models.

In terms of innovation, Rolex sticks to this philosophy of keeping up with its classic design that thousands worldwide are still willing to pay in thousands to acquire. So, the brand’s lack of innovation is not a drawback.

Breitling is slightly better at coming up with new and unique design ideas every few years. At the same time, it still goes with its instantly recognizable watch appearance that loyal users like.

One of its signature design elements is the triangle-shaped head of its minutes and seconds hands. That’s an immediate Breitling giveaway!

Don’t forget that Breitling allows its clients to combine innovative features with a classic timepiece design. This shows in its most recent smartwatch: the Exospace B55.

Brand Reputation

Breitling vs. Rolex

It’s hard to compare Breitling vs. Rolex when discussing brand reputation because Rolex will win from each perspective. If you wear a Rolex, luxury watch enthusiasts, and ordinary people will recognize it immediately.

However, you can’t expect everyone to identify a Breitling at first sight, as it’ll mainly be only appreciated by people who know luxury watches.

Plus, you can’t ignore that Rolex is the number 1 most recognized Swiss luxury watch brand worldwide!

Holding Value

Another critical point of comparison is which brand holds its value more, as in how high you can expect the resale price to be. Generally speaking, Rolex watches retain more value than Breitling watches, although this mainly depends on the model, initial price, rarity, and popularity.

Some models sold at much higher prices as time goes by include Daytona, Submariner, and GMT-Master II.

Many flagship Breitling hold their value, too, but not at the same rate as Rolex watches.

Movements and Price Points

Breitling vs. Rolex

Lastly, the price factor can’t be ignored when comparing a Breitling vs. Rolex, as it might make or break your decision. Not surprisingly, the price of the most affordable Rolex is almost double that of a Breitling!

Even though this is mainly due to many points like quality, precision, and reputability, watchmakers conclude that the vast price difference is due to each brand’s movement.

Since 2001, Rolex stopped producing quartz watches to focus on mechanical movements. This is different from Breitling, which employs the quartz movement.


Is Breitling considered luxury?

Breitling is considered a prominent luxury watch brand with a long history of producing high-quality watches. They offer looks at various price points, including Swiss-made ones with an average price of $6,000. 

Is Breitling a good investment?

Breitling watches are generally considered a good investment due to their high quality, durability, and brand recognition. They are built to last and have a history of holding their value over time, making them a worthwhile investment for collectors and watch enthusiasts.

How prestigious is Breitling?

Breitling is a highly prestigious luxury watch brand known for its precision, innovation, and aviation-inspired designs. It is considered one of the top Swiss watch brands, with a long history of producing high-quality watches favored by collectors and enthusiasts worldwide. 

Are Breitling as good as Omega?

Breitling and Omega are highly respected luxury watch brands with a long history of producing high-quality watches. While they have some similarities in quality and design, they also have some notable differences in movement, complexity, and brand recognition.

u003cstrongu003eIs A Breitling the same as a Roleu003c/strongu003ex?

No, Breitling and Rolex are different luxury watch brands that offer unique features and styles. While both brands have a long history of producing high-quality watches, they have distinct design, functionality, and brand recognition differences. 

What kind of person wears a Breitling?

Breitling watches traditionally appeal to confident, bold men with a healthy dose of testosterone coursing through their veins. Breitling wearers are successful movers and shakers, fighter pilots, and world-class athletes – sometimes all three simultaneously.

Is Breitling more expensive than Omega?

Breitling and Omega offer watches at various price points, so it isn’t easy to compare directly. However, on average, Breitling watches are slightly more expensive than Omega watches due to their high-quality materials, precision craftsmanship, and innovative features.

Is Breitling same as Bentley?

Breitling and Bentley are not the same company but closely related. Breitling has a long-standing partnership with Bentley, and the two brands have collaborated on several watch collections that feature design elements inspired by Bentley’s luxury cars.

Why is Omega better than Rolex?

Whether Omega is better than Rolex is subjective, as both brands offer high-quality watches with unique features and designs. However, Omega is often favored for its innovative technology, precision movements, and more affordable price points, while Rolex is known for its iconic designs, durability, and brand recognition. 

The Final Verdict

Breitling vs. Rolex

In a Breitling vs. Rolex comparison, the winner ultimately depends on your personal needs in a luxury watch and, most importantly, how much you’re ready to invest.

When it comes to quality, Rolex is unbeatable. Breitling’s watches are by no means cheap or low-quality, but they still miss that one-in-a-million attention to detail that Rolex watches have had since they entered the luxury market.

However, to gain that level of class and prestige, you must be at ease with paying no less than $30,000 for a Rolex. If you don’t have those lying around, buying a Breitling could be wiser, as its most affordable watch starts at about $6,000.

It’s worth noting that many people choose to stick with Breitling despite having the financial ability to buy a Rolex. According to them, a Breitling speaks of a person’s quirkiness, a fashion-luxury statement you can’t ignore!

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

If you liked this blog article about the Breitling vs. Rolex comparison: , don’t forget to follow us on Pinterest so you don’t miss any more fashion and beauty news.

Share Your Love

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

Leave a Reply

Your email address will not be published. Required fields are marked *