COS vs Arket: In-Depth Comparison 2023

When it comes to the world of minimalistic fashion, the debate of COS vs Arket never gets old. Both brands, owned by the H&M Group, offer sleek, timeless designs that cater to modern, style-conscious shoppers. But, how do they differ, and which one should you opt for when faced with a choice between these two Scandinavian fashion powerhouses?

COS made its mark on the UK high-street scene back in 2007 with its distinct design-led, minimalist approach that felt unique, Scandi, and very different from the typical British wardrobe. On the other hand, Arket is known for its reasonable pricing and sustainable practices, offering organic cotton products and some competitive advantage over its counterparts like Massimo Dutti.

In this article, we will delve deeper into the COS vs Arket debate, comparing their design philosophies, pricing strategies, and sustainability commitments. By the end of this read, you will gain a better understanding of the similarities and differences between these two fashion brands, helping you make the best wardrobe decisions for your personal style and values.

COS vs Arket

COS, owned by H&M Group, was launched in 2007 and offers reinvented classics and wardrobe essentials for men, women, and children. Having a global presence that extends to Europe, Asia, North America, the Middle East, and Australia, COS emphasizes modern design and sustainability in its clothing lines.

On the other hand, Arket focuses on minimalism and longevity, providing customers with simple, high-quality wardrobe staples at a reasonable price. Arket’s product range mostly consists of basics in popular colors, as well as pieces made from organic cotton – an advantage in terms of sustainability when compared to brands using a mix of fabrics, like Massimo Dutti.

Both COS and Arket prioritize sustainability in their design philosophy. COS, for instance, is known for their eco-friendly practices, such as upcycling leftover materials and using organic cotton in their collections. Likewise, Arket is committed to using responsibly-sourced materials and ensuring ethical practices throughout their supply chain.

While there are similarities between COS and Arket, there are also some differences that set each brand apart. For example, COS is known for their more experimental and innovative take on design, often incorporating unique textures and unconventional shapes into their garments. Arket, meanwhile, leans more towards timeless, traditional designs that prioritize functionality and versatility.

In terms of pricing, Arket is generally considered reasonably priced compared to competitors like COS, Whistles, and Massimo Dutti. However, the price range within each brand can vary depending on the type of product, with some pieces from COS potentially costing more due to their avant-garde aesthetic.

Product Offerings

When comparing the product offerings of COS and ARKET, it’s important to examine the types of products each brand offers and their target audience. Both brands are subsidiaries of the H&M Group, focusing on fashion and home items.

COS (Collection of Style) is a fashion brand known for its modern, minimalist, and timeless design. The company offers a wide range of products such as:

  • Men’s and women’s clothing
  • Footwear
  • Accessories
  • Kids’ clothing

The brand aims to create high-quality, functional, and stylish pieces that are meant to last. COS prioritizes quality materials and craftsmanship, resulting in versatile collections that can be effortlessly mixed and matched.

On the other hand, ARKET is a brand focusing on sustainable living and design. Its product offerings include:

  • Men’s, women’s, and children’s clothing
  • Footwear and accessories
  • Stationery and small home items
  • Cafés featuring sustainably sourced food and beverages

The brand’s philosophy revolves around creating well-designed, long-lasting, and environmentally friendly products. ARKET places great emphasis on transparency, providing detailed information on their supply chain and the origins of their materials.

Both brands showcase their dedication to sustainability through their choice of materials and production processes. However, ARKET is more focused on sustainable living as a whole, while COS is primarily concerned with creating design-led, long-lasting fashion.

Quality and Craftsmanship

Cos vs Arket

One key aspect of the comparison between COS and ARKET as brands is their focus on quality and craftsmanship. Both brands are part of the H&M Group, which is known for its affordable fashion offerings. However, when it comes to these two specific brands, they differentiate themselves by delivering higher quality products and placing a strong emphasis on their manufacturing process.

COS, which stands for Collection of Style, focuses on creating wardrobe essentials with a modern and sophisticated aesthetic. Their designs are minimalistic, yet functional, ensuring that every piece has a purpose in the wearer’s wardrobe. One of the factors that contribute to COS’s reputation for quality is its choice of materials. The brand utilizes premium fabrics, such as cashmere and merino wool, to create luxurious and comfortable garments. Furthermore, COS implements intricate tailoring techniques which result in a refined and polished finish, illustrating their dedication to craftsmanship.

On the other hand, ARKET is a brand that also prioritizes quality, sustainability, and design. Similar to COS, ARKET offers a selection of everyday essentials that possess a modern and functional aesthetic. The brand pays close attention to the materials they use, often sourcing them from sustainable sources or utilizing recycled options. Additionally, ARKET incorporates unique manufacturing techniques, such as the Brick Stitch, which provides improved durability and longevity to their knitwear products.

Both brands acknowledge the importance of transparency in their respective supply chains, providing their customers with information about the production process and suppliers. This attention to detail and commitment to quality involves collaboration with artisans and craftsmen, ensuring that the products meet the highest standards. For instance, luxury brands often prefer artisanal manufacturing to achieve the level of craftsmanship that distinguishes them in the market.

Style and Design

When it comes to style and design, both COS and Arket cater to a similar audience, offering minimalistic, Scandinavian-inspired designs with a focus on functionality and sustainability. However, each brand has its unique approach, which we’ll discuss in this section.

At COS, the emphasis is on timeless pieces that combine innovative design with high-quality fabrics. The brand’s selections feature clean lines, structured silhouettes, and a neutral color palette, allowing for easy mixing and matching. The simplicity in their designs transcends trends, providing customers with versatile wardrobe staples that effortlessly adapt to various occasions.

Arket, on the other hand, embodies a more utilitarian approach to fashion. Although still adhering to the Scandinavian minimalist aesthetic, the brand puts a stronger focus on functionality and everyday wear in their designs. This can be seen in their extensive range of wardrobe essentials, such as classic shirts, comfortable knits, and durable outerwear – all constructed to withstand daily use while maintaining a sense of style.

  • Utilitarian approach
  • Functional wardrobe essentials
  • Durable construction

What do these distinctions mean for their respective customers? For those seeking pieces that prioritize design and form, COS might be the preferred choice. Arket, however, may be more appealing to those looking for practicality and functionality in their clothing, without sacrificing style and aesthetic appeal.

In terms of fabric choices, both brands prioritize sustainability and quality. This can be seen in their use of eco-friendly materials, like organic cotton, recycled textiles, and sustainable modal. However, their fabric selections also set them apart. COS often chooses fabrics with unique textures and innovative blends, adding a touch of sophistication to their minimalist designs. Conversely, Arket’s fabric choices tend to lean towards classic and functional textiles that complement their utilitarian approach.

Moving beyond clothing, Arket also offers home and lifestyle products, ranging from kitchenware and tableware to bedding and bath essentials. This expansion into the homeware space is in line with their focus on everyday essentials and overall lifestyle, making the brand not only a fashion destination but an all-encompassing shopping experience.

Sustainability and Ethics

Cos vs Arket

When considering the sustainability and ethics of both COS and ARKET, one must dive deeper into their ethical practices, materials used, and overall impact on the environment.

COS, a modern and mindful brand, makes a conscious effort to prioritize sustainability. They use eco-friendly materials and techniques in their product offerings, such as organic cotton, Tencel, and recycled materials. COS is also dedicated to reducing its carbon footprint by employing energy-efficient stores and investing in renewable energy projects. Additionally, the brand aims to provide transparency in its supply chain and follow responsible sourcing practices.

ARKET, on the other hand, focuses not only on sustainability but also the durability and design of its products. With a mission to create simple, functional, and timeless products, ARKET incorporates sustainably sourced materials in their collections. Some of these materials include organic cotton, recycled polyester, and responsible wool. Furthermore, ARKET is a signatory of the Sustainable Apparel Coalition and follows the Higg Index to measure the overall sustainability of their products.

When comparing their approaches to sustainability, both brands share similar values and commitments, such as:

  • Using sustainable and eco-friendly materials
  • Reducing their carbon footprint and investing in renewable energy
  • Prioritizing transparency in their supply chain

However, there are differences in their approaches as well. For instance, COS focuses more on innovative, environmentally-friendly design techniques, while ARKET emphasizes product durability to ensure a lasting lifespan, reducing the need for fast consumption.

But how do these brands address ethical concerns, such as labor practices and working conditions? Both COS and ARKET are part of the H&M Group, which has a comprehensive Sustainability Commitment addressing human rights, working conditions, and responsible practices throughout the supply chain. In addition to this commitment, the H&M Group has implemented the Fair Living Wage Strategy, which focuses on improving the wages and livelihoods of the workers in their supply chain.

Can these two brands truly differentiate themselves within the saturated market, while maintaining their commitments to sustainability and ethical practices? Only time will tell, as they continue to evolve and adapt to the changing landscape of sustainable and ethical fashion.

Price Comparison

When comparing the pricing strategies of COS and ARKET, it’s essential to understand the differences in their target markets and the perceived value of their products. In this section, we’ll provide a detailed price comparison to help you better understand the positioning of each brand.

COS, a fashion brand known for its minimalist and modern designs, focuses on creating high-quality garments that emphasize form and function. Their prices typically reflect the premium materials and craftsmanship used to produce their clothing, with items ranging from moderate to higher price points. For example, a basic COS top can be priced around $45, while a more intricate dress can go up to $200 or more.

On the other hand, ARKET is a lifestyle brand that offers a broad range of products, from fashion to homeware. The brand emphasizes sustainability and responsible production, with a slightly more affordable pricing strategy compared to COS. For instance, a simple ARKET blouse may cost around $35, with a more complex dress priced at about $150.

While both brands offer high-quality products, their approach to pricing varies based on the value and production costs associated with their items. Analyzing the differences in their pricing can provide valuable insights for consumers who are looking for the best option for their needs and budget.

Product CategoryCOS Price RangeARKET Price Range
Tops$45 – $150$35 – $120
Dresses$120 – $400+$90 – $250
Bottoms$70 – $200$50 – $150
Outerwear$150 – $600+$100 – $450

In summary, both COS and ARKET provide high-quality, stylish options with a focus on sustainability and ethical production. While COS generally has higher price points due to the premium materials and innovative designs, ARKET offers a more affordable range within its lifestyle product offerings. As a consumer, it’s essential to evaluate the needs and priorities when deciding between these two brands and their products.

Customer Experience

When comparing the customer experience of COS and ARKET, both brands strive to create a seamless and enjoyable journey for their customers. In this section, we will examine the various aspects of customer experience, such as online shopping, in-store experiences, and customer support.

Online Shopping: One of the key components of customer experience in today’s digital world is the ease and convenience of online shopping. Research shows that brands with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers. Both COS and ARKET have user-friendly websites that make it easy for customers to browse and purchase products. They also offer responsive and mobile-friendly versions for a seamless experience across different devices.

In-Store Experiences: In addition to their online shopping platforms, COS and ARKET pay close attention to the physical experience of their customers in their brick-and-mortar stores. They invest in creating aesthetically pleasing store designs and providing a welcoming atmosphere for shoppers. Both brands also focus on offering a curated selection of products in their stores, ensuring that customers can easily find and explore items that align with the brand’s aesthetic and values.

  • Store Layout: Both COS and ARKET have well-organized store layouts that enhance customer flow and make it simple for shoppers to navigate and locate items.
  • Interactive Elements: Each brand incorporates interactive elements within their stores, such as ARKET’s in-store café, which contributes to the overall customer experience and encourages visitors to spend more time in the store.
  • Attentive Staff: The staff at both COS and ARKET are known for being friendly, knowledgeable, and attentive, helping customers with any questions or concerns they may have during their shopping experience.

Customer Support: When it comes to customer support, both COS and ARKET prioritize providing timely and efficient assistance to their customers. They offer multiple channels for customers to reach out, including email, phone, and chat options. Furthermore, their return and exchange policies are clearly outlined and easy to understand, reducing any potential friction for customers needing assistance.

In summary, both COS and ARKET are highly focused on creating a positive customer experience. They achieve this through a combination of user-friendly online shopping platforms, inviting in-store experiences, and strong customer support. While each brand has its unique features, it is clear that they share a common goal of putting their customers first.


Are Arket and COS the same?

Arket and COS are sister brands owned by the H&M Group, but they have different styles and target audiences. While COS offers modern and minimalist clothing with a focus on clean lines and architectural shapes, Arket offers essential and timeless pieces with a focus on sustainability and durability.

Is COS a UK brand?

COS is a fashion brand that was founded in London, UK in 2007. However, the brand has since expanded to offer its collections across Europe, Asia, North America, the Middle East, and Australia. It is currently owned by the H&M Group.

What is Arket sizing like?

Arket sizing is known to be true to size, with a focus on classic and timeless silhouettes that flatter a variety of body types. The brand offers a range of sizes, including extended sizes, and provides detailed size charts and fit information to help customers find the perfect fit.

Is Arket high quality?

Arket is known for offering high-quality clothing with a focus on sustainability and durability. The brand uses high-quality materials and pays attention to detail in its design and construction, resulting in clothing that is designed to last. While it is not a luxury brand, it is a premium brand that offers quality clothing at a higher price point than fast fashion brands.

Is Arket the same as H&M?

Arket is a brand owned by the H&M Group, but it operates as a separate brand with its own distinct style, target audience, and business model. While H&M is known for offering trendy and affordable clothing, Arket focuses on essential and timeless pieces with a focus on sustainability and durability.

Why is COS cheaper in Europe?

COS is cheaper in Europe because the brand is based in Europe and does not have to pay for import taxes and transportation costs to bring its products from Europe to other parts of the world. Additionally, pricing may also be adjusted based on local market competition and consumer demand.


In this final section, we’ve reached the end of our in-depth comparison between the Cos and Arket brands. Both brands have unique qualities and cater to different types of consumers. Let’s highlight some main takeaways from our analysis.

First, it’s important to note that Cos‘ commitment to long-lasting and functional designs has made it a favorite among fans of minimalist fashion. On the other hand, Arket appeals to those who seek fashionable, sustainable, and high-quality products for an array of purposes, from casual wear to homeware.

Throughout our comparison, we observed that Cos tends to focus on fewer collections per year, emphasizing quality and timeless style. Arket leans more towards offering a wider variety of items across seasons, incorporating new trends whilst maintaining a commitment to lasting design.

When it comes to sustainability, both brands make efforts to improve their environmental and social impact. However, Arket appears to be slightly more transparent and proactive in their sustainability initiatives.

Lastly, we saw that price points diverge between the two brands. Cos typically has slightly higher prices, reflecting their focus on functional fashion and high-quality materials. Arket, on the other hand, offers a range of prices for their wide product selection, making it more accessible for various budgets.

Ultimately, the choice between Cos and Arket boils down to personal taste and priorities. Are you looking for minimalist, high-quality pieces, or a more extensive and versatile product range with a focus on sustainability? Whatever your preference, both brands offer unique and appealing options that cater to different needs.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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