Does Nivea Test on Animals in 2024? My Personal Experiences

Does Nivea Test on Animals? Nivea has been a household name for many years. It supplies millions of people with self-care products daily.
However, when you’re a vegan, you may have to research the company a little. So, does Nivea test on animals?
Let’s look at the company’s practices and whether or not you can use its products as an animal lover.

Does Nivea Test on Animals?

Nivea is a German skincare company that produces products like creams and lotions. These can help with many skin conditions and general moisturization.
The brand is a subsidiary of the Hamburg-based company Beiersdorf. Both Nivea and its holder have specific policies on animal testing.
A while ago, Nivea tested almost all its products on mice and rats. Although, as the market standards changed, the business attempted to shift its practices.
Over the years, the German brand has changed how they handle new product releases.
In general, Nivea no longer tests their products on tiny furballs. However, some countries enforce animal experimentation guidelines.
For example, China still requires some animal testing on cosmetic products.
Since Nivea sells its items in the Asian region, we can’t definitively say it’s cruelty-free. Instead, the brand only conducts research on rodents when necessary.

What Is Nivea’s Animal Testing Policy?

People started recognizing the adverse effects of animal testing in the early 2000s. Since about 2004, the European Union deemed all this type of experimentation banned.
Nivea does its best to comply with these rules. So, when the testing became illegal, the company stopped all practices immediately.
However, the brand sells its products worldwide. Sadly, that means it has to accommodate every region’s standing laws.
For that reason, in some areas of the world, Nivea still experiments on animals. This is to maintain international sales lines.
As of 2023, Nivea and Beiersdorf don’t test on rats or mice unless mandated by law.
Therefore, the brand’s policies will depend on where you purchase its products. In the USA, almost all products are cruelty-free.

What Is Nivea’s Cruelty-Free Policy?

Does Nivea Test on Animals
Nivea realized early on that animal testing wasn’t ideal. Not only does it place helpless creatures in harm’s way, but it’s also unnecessary.
Since animals and humans have different physiology, experimenting on mice is pointless. On top of that, the practice can be quite expensive.
Nivea follows a few rules to ensure its products are cruelty-free.
The first and most important is that the company doesn’t test any finished products on animals.
Other than that, the brand stays away from third-party experimentation. These are businesses that will independently test products to ensure their safety.
Nivea prefers to research its products in-house to avoid unintentional animal testing.
Finally, the German brand ensures that all of its ingredients are cruelty-free. That means it doesn’t hurt any harmless creatures while the creams and lotions are in production.

Why Does Nivea Test on Animals?

The main reason Nivea experiments on animals is to reach a wider audience. To ensure the brand can sell its products worldwide, it needs to meet specific criteria.
For instance, China has specific rules about any products entering the country.
For starters, let’s take a look at available products like lotions. Animal testing is mandatory if they contain new ingredients or are for children.
In addition, to sell the products in mainland China, they have to undergo a second round of tests.
Sometimes Nivea will have to conduct these tests on its own. However, China also shows further experimentation when they receive fresh shipments.

Is Nivea Vegan and Cruelty-Free?

Does Nivea Test on Animals
The answer to this question will depend on where you buy the products.
In the USA, it’s safe to assume that almost all the products are cruelty-free. This applies to most European countries in the EU as well.
So, before you buy a product, you must check the manufacturing location. If it has Asian roots, animal testing was likely part of the deal.
However, this isn’t always the case. There’s an easy way to point out what products you can buy to avoid possible confusion.
Once you pick up a cruelty-free item, it should have the Leaping Bunny logo. This is a tiny icon that looks like a white rabbit jumping up.
That seal guarantees that the brand doesn’t harm animals in making its products and items.

Can Vegans Use Nivea?

A vegan item does not include any animal by-products in the ingredients list. There are a few Nivea products that follow this rule.
That includes an entire skincare line. These products should be safe to use if you identify as vegan.
Unfortunately, we can’t say the same for the rest of the brand’s catalog. Many of its best-sellers contain one or more components that it derives from animals.
For that reason, before you pick up cream, read the ingredients list thoroughly. Plus, avoiding products that don’t explicitly say they are vegan is good practice.

Is Nivea Not Cruelty-Free?

Nivea tries to be as environmentally conscious as possible. It attempts to stop animal testing practices where it can.
Sadly, the brand is unable to label itself as cruelty-free.
This is because it sells many of its products overseas. That means it must test on animals to comply with foreign governmental regulations.
On top of that, the German company includes some animal by-products in its lotions.


Did NIVEA stop animal testing?

According to the official animal testing policy of Beiersdorf, the parent company of NIVEA, they do not test on animals and all affiliates, including Australia and New Zealand, are aligned on this stance. However, Beiersdorf engages in animal testing when mandated by law.

What animals does NIVEA test on?

NIVEA has been reported to conduct animal testing in China, including on rabbits, rats, guinea pigs, mice, hamsters, and monkeys. 

Is NIVEA vegan?

No, NIVEA is not fully vegan as some of their products contain animal-derived ingredients such as milk, honey, and beeswax. However, they do have some vegan-friendly products and are working on making their products vegan. 

Is Loreal tested on animals?

L’Oreal does not test its products or ingredients on animals, and they have been committed to developing alternative methods of safety testing for decades. However, they do pay the Chinese government to test their products on animals as required by law. 

Is Dove vegan and cruelty-free?

Dove is not fully vegan, as some of their products contain animal-derived ingredients. However, they do have some vegan-friendly options. Dove does not test on animals and is certified cruelty-free by PETA.

Wrapping Up

Does Nivea test on animals? To answer this question, we have to look at some factors.
For starters, location will play a significant role. Animal testing is completely prohibited in the EU and countries like the USA.
However, other regions, like China, require some experimentation. That’s especially true for products that Nivea markets to children.
Other than that, the brand uses animal by-products to manufacture some items. So, the company also struggles to achieve a vegan title.

*Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa S. is founder, author and blogger of Streetstylis who loves to write about latest fashion trends, celebrities and designer brands with their quality, price trends.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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