Douyin Makeup 2024: How to Get This Dreamy Aesthetic

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Have you been noticing makeup styles that are otherworldly, alluring, and doll-inspired on your TikTok lately? Let’s introduce you to Douyin makeup! This fascinating trend originates from Asia, particularly China, and it has seen tremendous popularity on the social media platform Douyin (the Chinese equivalent of TikTok).

Douyin makeup is quickly becoming a hit in the international beauty scene. With its signature shimmery eyeshadow, pigmented pink blush, and blurred lips, this captivating style is irresistible to makeup enthusiasts and trendsetters alike. So, get ready to embrace your inner makeup artist and explore the enchanting world of Douyin makeup!

Douyin Makeup

China Influence

The birthplace of douyin makeup is China, where talented makeup influencers on Chinese social media have been showcasing their skills and creativity. The makeup style gained its name from Douyin, a video creator app where the trend first made waves. Douyin, for those unfamiliar, is China’s version of TikTok, and it has become a hub for this unique makeup style.

Douyin makeup’s focus on dreamy, ethereal, and doll-like aesthetics sets it apart from other Asian makeup trends. While there is some overlap with Korean beauty, it is essential to note that it is a culturally encompassing style that has existed for a long time. On the other hand, douyin makeup is a relatively newer trend that mainly stems from the creativity of makeup artists and influencers on Chinese social media apps.

In recent times, the trend has spread beyond China and has captured the attention of makeup enthusiasts in various Asian countries, including Korea and Japan. Thanks to the global reach of social media platforms like TikTok, douyin makeup is now gaining popularity in the United States and other parts of the world, as noted on by L’Oréal.

China’s influence on the beauty industry should not be understated. The growing popularity of douyin makeup in Asia and globally is a testament to the massive impact of Chinese social media platforms in shaping beauty trends. This exciting makeup style is now capturing the hearts and faces of makeup enthusiasts everywhere, and it doesn’t seem to be slowing down anytime soon.

Blurred Lips

A signature look in douyin makeup is the blurred lips effect. To achieve this, opt for a pink or subtle shade lipstick and focus the color on the center of your lips. Gently blend or smudge the lipstick outward to create a soft, diffused appearance. This technique gives your lips a youthful, fresh look perfect for any occasion.

Aegyo Sal

Aegyo Sal is a popular makeup technique from Asia that emphasizes the small, puffy area under your eyes to give you a youthful glow. To create this effect, apply a shimmery eyeshadow or highlighter on the puffy area beneath your lower lash line. Next, use a soft brown or taupe eyeliner to create a small shadow just below the shimmer, which will make the Aegyo Sal more prominent.

Glitter Eyeshadow

Who doesn’t love some glitter eyeshadow? Douyin makeup often features glitter or shimmer on the eyelids. To incorporate this trend into your look, choose a glittery or shimmery eyeshadow in a color that complements your outfit. Apply it on your eyelids and blend the edges for a seamless appearance.

Doe Eyes

Doe eyes are all about making your eyes look larger and more defined. To accomplish this, you’ll want to focus on your eyelashes and eyeliner. Apply a generous coat of mascara to your top and bottom lashes, and consider using false lashes for extra drama. For the perfect eyeliner, create a small wing that extends slightly upward from the outer corner of your eye, and use a white or nude eyeliner on your lower waterline to make your eyes appear bigger.

Key Elements of Douyin Makeup

Natural Look

The base of Douyin makeup starts with flawless, glowing skin. To achieve this, focus on prepping your skin with moisturizer to create a smooth canvas. Then, apply a well-blended foundation and translucent setting powder. The idea is to achieve a natural, youthful look by enhancing your natural features with cool tones and a matte finish. Stick to nude and neutral colors for your eyeshadow, and use a brown eyebrow pencil for natural-looking brows.

Doll-Like Appearance

One of the defining characteristics of Douyin makeup is the doll-like appearance, particularly in the eye area. To create this effect, use a liquid eyeliner to draw winged eyeliner for added definition, and apply individual wispy lashes for a fluttery look. A subtle smokey eye adds depth and dimension. Also, embrace prominent contour and highlight on the nose and cupid’s bow using concealer or highlighter three shades lighter than your face shade. This technique creates a more sculpted and doll-like appearance.

Playful Touches

Douyin Makeup

Douyin makeup isn’t all about looking natural and doll-like; it also incorporates playful and creative elements to make the look unique. One famous aspect is the flushed cheeks, which can be achieved with a blend of blush and shimmery highlighter. Apply them on the apples of your cheeks and extend the color upward toward your temples for a youthful, playful vibe.

Another fun touch is the glossy lip. Use a lip stain in a natural color to enhance your lip shape, and then layer a clear or slightly tinted gloss on top for a plump, juicy effect. It’s all about balancing the innocence of youth with a touch of edginess.

Emerging Makeup Artists and Influencers

Celebrity Inspired Looks

Celebrity-inspired makeup looks play a significant role in the Douyin makeup trend. Many makeup artists have been inspired by the glamorous red-carpet looks of their favorite A-listers and are eager to share their take on these dazzling styles. With countless makeup artists offering up their own take on the latest celeb looks, you can stay on-trend while remaining true to your style.

Bytedance and Xiaohongshu Influencers

Bytedance, the company behind Douyin (China’s version of TikTok), and Xiaohongshu, a popular social media platform in China, provide a fantastic space for aspiring makeup artists to showcase their work. These platforms have proven to be the hotspot for Douyin makeup enthusiasts, with both established and emerging MUAs sharing their creative looks. From soft, whimsical styles to bold, daring transformations, you can explore a treasure trove of Douyin makeup inspiration brought to you by these talented influencers!

Though it’s hard to list them all, here are a few influencers creating amazing Douyin-inspired makeup looks that you should definitely check out:

  • Katie Jane Hughes: A fantastic artist spearheading the #NormaliseSkinTexture campaign, giving you a more realistic and versatile approach to Douyin makeup.
  • Highlights from Vogue’s top picks: Seven unique styles and techniques to switch up your beauty and makeup routine.
  • Marcelo Gutierrez: A Colombian-born makeup artist with an impressive diverse style that you’ll love.

Experimenting with Douyin Makeup

Douyin Makeup

Artistry Exploration

The artistry of Douyin makeup revolves around achieving doll-like, ethereal looks, which can be found on platforms like TikTok and Pinterest. One great aspect of this makeup trend is that you can try it for a special occasion or just for fun.

Perhaps you’re looking for a glamorous style that includes false lashes and mysterious eyeliner. Or, maybe you’re interested in experimenting with a mauve shade of eyeshadow to give your eyes a soft, dreamy appearance. Whatever your choice, Douyin makeup provides an endless playground for artistic expression.

Self-Expression and Creativity

As you dive into Douyin makeup, think of it as your chance to express your true self to the world. Your makeup is an extension of your personality, so don’t be afraid to push the boundaries and get creative!

  • Start with a smooth canvas by applying primer for a porcelain-like base.
  • If you’re going for a more elegant look, try out some false lashes to give your eyes that extra pop.
  • A mauve shade of eyeshadow can add an ethereal touch to your haute couture.
  • Experiment with various blush techniques, like placing it higher on your cheeks or even brushing it over your eyelids, for a unique twist.

Techniques and Tools

Layering and Blending

In order to achieve the flawless, glowing skin that’s characteristic of douyin makeup, proper layering and blending are crucial. Start with a well-prepped base, applying your foundation evenly across the face. Don’t forget to use blotting paper to remove excess oil and a setting spray to lock everything in place.

A big part of douyin makeup is highlighting your features. Carefully apply the highlighter to the high points of your face, such as the tops of your cheeks, the bridge of your nose, and your cupid’s bow. Remember to blend everything together seamlessly to avoid any harsh lines or unnatural looks.

Get the Perfect Doe Eyes

Creating the perfect doe eyes is essential for nailing the douyin makeup look. To achieve this, focus on three key aspects: eyeshadow, eyeliner, and mascara.

  1. Eyeshadow: Use soft, neutral shades to create subtle depth and dimension. Start with a light shade on your eyelid and gradually build up to slightly darker hues in your crease. Make sure to blend the colors seamlessly to achieve a soft-focus effect.
  2. Eyeliner: When it comes to your eyeliner, opt for a thin, precise line close to your lash line. This will help to define your eyes without making them look too dramatic.
  3. Mascara: Finally, apply a generous coat of mascara on your top and bottom lashes. This will help to accentuate your eyes and give them that wide-eyed, doe-like appearance.

Beyond Douyin Makeup

Korean Beauty

Korean beauty has always been ahead of the curve when it comes to innovative makeup trends and techniques. One such popular trend is the use of liquid glitter underneath the eyes. This shimmering touch creates a mesmerizing sparkle that’s perfect for both daytime and nighttime looks. Whether you’re going for a soft, ethereal effect or a bold, dramatic statement, a touch of glitter under the eyes can elevate your makeup game.

Another technique in Korean beauty is applying rhinestones as a decorative element to the face. Placing these dainty gems on the outer corner of your eyes, or even around your cheekbones, can create a dazzling and playful look.


Instagram has become the go-to platform for makeup enthusiasts and professionals to showcase their creativity and discover new trends. One popular Insta-trend you might have spotted is the bold, graphic eyeliner. These avant-garde designs bring artistry and flair to your look, allowing you to express your individuality.

Of course, we can’t talk about Instagram without mentioning the ever-popular lip plumping glosses. These high-shine glosses give your lips a fuller, more luscious appearance. Pairing them with a bold eye look can take your selfie game to the next level!

If you’re craving more dramatic makeup trends, look no further than the Western beauty scene. One of the most popular and eye-catching trends is cut crease eyeshadow. Featuring a sharp contrast between the eyelid and crease colors, this bold technique adds depth and intensity to your eyes.

Another trend you might want to try is the use of holographic and duochrome makeup products. These futuristic items create an other-worldly effect, reflecting unexpected colors and tones depending on your angle and lighting. Whether it’s a holographic highlighter, a duochrome eyeshadow, or even a multi-faceted lip gloss, these products will add a touch of magic to your makeup routine.


What is a Douyin makeup?

Douyin makeup is a popular makeup style originating from China that is characterized by soft and ethereal looks that give a doll-like appearance. It typically uses shimmery eyeshadow, pigmented pink blush, and blurred lips to create a dreamy mix of East Asian makeup techniques.

What is the difference between Douyin makeup and Korean makeup?

The main difference between Douyin makeup and Korean makeup is that Douyin makeup focuses on creating a glamorous and exaggerated look, while Korean makeup is all about creating a natural and subtle look. Douyin makeup also uses more shimmery eyeshadow and pigmented blush, while Korean makeup emphasizes a dewy, glowing complexion.

Is Douyin makeup from China?

Yes, Douyin makeup is a makeup style originating from China. It is named after the popular social media platform Douyin, the Chinese version of TikTok. The makeup style is characterized by its soft and ethereal looks that appear doll-like.

What is the Chinese makeup trend called?

There are various makeup trends in China, but one of the most popular ones is the u0022Wang Hong makeupu0022 trend. u0022Wang Hongu0022 means internet celebrity in Chinese, and this trend is characterized by bold and glamorous looks that are often seen on social media influencers.

Why is it called Douyin makeup?

Douyin makeup is named after the Chinese social media platform Douyin, which is the Chinese version of TikTok. The makeup style became popular on the platform, with many creators sharing tutorials and showcasing their own unique takes on the trend. 

What is needed for Douyin makeup?

To achieve the Douyin makeup look, you will need basic makeup products such as foundation, concealer, blush, eyeshadow, eyeliner, mascara, and lipstick. The key is to create a soft and ethereal look that gives a doll-like appearance, often using shimmery eyeshadow, pigmented blush, and blurred lips. 

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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