Meanwhile, there are brands that sell the old money style like sand on the sea. In this abundance, it isn’t easy to find some that also convinces in terms of quality, durability, style, and brand history.
That’s why we searched for the best 44 old money brands women and men, divided into affordable and designer brands. So there is something for everyone.
44 Best Old Money Brands The Rich Wear
14 Affordable Old Money Brands:
1. 12 Storeez
12 Storeez is a relatively new brand compared to others on this list, but it emulates an understated, classic elegance perfect for old money looks. It focuses on timeless pieces that exude quality and refinement.
They place a strong emphasis on using high-quality materials and craftsmanship. Their designs are clean, minimalistic, and versatile, allowing for longevity in style. The durability of their pieces is generally commendable, making them a reliable choice for a classic wardrobe.
2. Arket
In a nutshell, along with COS and Massimo Dutti, these three are my absolute favorite brands when it comes to old money style on a budget. Trust me, they won’t disappoint – in fact, by now I buy almost exclusively from these three brands.
Arket, a brand under the H&M Group, is known for its Scandinavian minimalist approach to fashion. It embodies an enduring style that aligns with old money values of timeless elegance and simplicity.
Arket places a strong emphasis on sustainable materials and durability. Their pieces often have clean lines, neutral colors, and classic silhouettes. While they may not be as high-end as some traditional old money style brands, they balance quality and affordability.
3. Massimo Dutti
Massimo Dutti, part of the Inditex group (which also owns Zara), embodies a classic, European aesthetic. It’s often associated with understated elegance and quality craftsmanship, appealing to those of you with old money tastes.
Their designs are classy, elegant, and refined, with a focus on tailored pieces and fine fabrics. This brand is known for producing durable items that withstand trends.
I love them because, unlike Zara, they are much less known and have less mass appeal, so I don’t feel like I’m walking around like everyone else. Here you can find pieces that last and are designed for quality at a low price tag.
- The higher quality, more elegant version of Zara
- FREE shipping
- Timeless, elegant pieces
4. Veja
Veja is a sustainable footwear brand that aligns with old money values of quality, craftsmanship, and ethical production. While not as historically rooted as some other brands, its commitment to sustainability is a value often associated with old money.
Veja uses eco-friendly materials and ethical production methods, ensuring that their old money style shoes are of high quality. I especially appreciate them for their typical Parisian-styled clean designs are clean and versatile, making them suitable for a variety of styles.
5. COS
Like Arket, COS* is also part of the H&M Group, but it has its own distinct style. COS is known for its modern, timeless, architectural approach to fashion.
I’ve just announced it already: My love for COS is big.
Since I’ve been into timeless, classic, elegant clothing, high-quality fabrics are more important to me than the cut or the shape. A piece can only look good if the fabric is also good.
Therefore, I appreciate them, especially because you can look at the fabric compositions here without despairing. COS does an excellent job in processing high-quality fabrics in stylish and timeless classic items – and that too for a completely acceptable price for the quality you get.
6. Mango
Mango is a Spanish brand that offers a mix of trendy and classic pieces. While it may not have the historical background of some other typical old money aesthetic brands, it provides accessible luxury.
They do a great job of offering quality at affordable prices. Their designs range from contemporary to classic and often use durable materials. While some pieces may be more trend-driven, Mango also provides timeless options.
- Free delivery from $50
- Returns within 30 days
- Pay in 4 interest-free installments
- 10% off your next purchase by subscribing to the newsletter
- High quality fabrics like linen, silk or cashmere at affordable prices
7. Theory
Theory is a contemporary brand that leans towards classic, minimalist designs. It embodies a sense of refined simplicity that aligns with old money values of understated elegance.
They are known for their high-quality materials and well-constructed garments. Clean lines, neutral colors, and versatile silhouettes characterize their designs. While they may incorporate some trend elements, Theory pieces are built to last in style and durability.
8. Marc Jacobs
Marc Jacobs* is known for its eclectic, innovative designs and a touch of whimsy. While not traditionally associated with old money, it embodies a sense of creativity and luxury that I appreciate because of their unique, high-quality pieces.
It offers a range of styles, from avant-garde to classic. The brand places a strong emphasis on quality materials and craftsmanship. While some designs may be more trend-driven, others have enduring appeal and are built to last.
This is my favorite Marc Jacobs bag because it is comfortable, practical, and, most importantly, exquisite and timeless. Despite its comparatively low price, it goes with any outfit and gives a luxurious feel.
- My favorite elegant everyday bag
- Saffiano leather
- Removable and adjustable webbing strap
- 1 interior slip pocket, 1 exterior slip pocket
- Dust bag included
- Comparatively low price
- Striking branding on strap - matter of taste
9. Coach
Coach, with its origins as a leather goods brand, is associated with American heritage and craftsmanship. While it has evolved over the years, it still resonates with old money values of quality and timeless style.
Coach is recognized for its superior leather goods and meticulous craftsmanship. Their designs combine traditional and contemporary aesthetics, creating products worth investing in. Coach items are built to last and will remain stylish for years.
- Polished leather
- Classy, timeless design
- Makes every look expensive
- Try free for 7 days
- Free delivery
- Slighty more expensive
10. Karl Lagerfeld
Karl Lagerfeld*, known for his work with Chanel, Fendi, and his eponymous brand, was an iconic figure in the fashion world. His designs often reflected a blend of classic elegance with a modern edge, resonating with a broad spectrum of fashion enthusiasts, including those with old money tastes.
24 Old Money Luxury Brands:
- Ralph Lauren*
- Lacoste
- Brunello Cucinelli
- Hermès
- YSL
- MaxMara
- Chanel
- Bec + Bridge
- Dior
- Hermes
- Cartier
- Nanushka
- Balmain
- Loro Piana
- Barbour
- Ermenegildo Zegna
- Brioni
- Armani
- Mach & Mach
- René Caovilla
- Jacquemus
- Khaite
- The Row
- Toteme
10 Old Money Brands Men:
10 Old Money Sportswear Brands
- Lacoste: Founded in 1933 by René Lacoste, a French tennis player, Lacoste is known for its iconic crocodile logo and classic sportswear.
- Brooks Brothers – Brooks Brothers is one of the oldest clothing retailers in the United States, known for its high-quality preppy and sporty attire.
- Fred Perry – This is a British sportswear brand named after the famous tennis player Frederick John “Fred” Perry.
- Barbour – They are a British luxury and lifestyle brand known for their waxed cotton outerwear, including sporty jackets.
- Reebok – Founded in 1958, Reebok is a British-American athletic footwear and apparel company known for its sporty and fitness-focused products.
- Fila – Fila is a sportswear and footwear company known for its retro athletic styles.
- Champion – This is an American sportswear brand that gained popularity for its comfortable and durable athletic apparel.
- Vilebrequin – Established in 1971, Vilebrequin is a French luxury swimwear brand known for its high-end, sporty beachwear.
- Helly Hansen – Founded in 1877, it is a Norwegian brand known for its outdoor and water sports gear, including sailing and skiing apparel.
- Moncler – Moncler is an Italian luxury fashion brand known for its sporty outerwear and skiwear.
What is the Old Money Aesthetic?
The “Old Money Aesthetic” encapsulates the essence of nobility, aristocracy, and the affluent upper class. These people have inherited their wealth rather than earned it themselves.
A prominent motif within this aesthetic is the association with refined sports such as golf and tennis, activities historically linked with the upper echelons of society. Additionally, equestrian sports like polo make recurring appearances, further reinforcing this timeless and classically chic style that emanates pure elegance, garnering widespread societal admiration.
Surprisingly, the allure of this aesthetic transcends generations, captivating even the youngest of fashion enthusiasts. This is evident in the staggering popularity of hashtags on TikTok, with #oldmoneyaesthetic boasting over 90 million views worldwide, and #oldmoney already amassing an impressive 322 million.
This trend signals a resounding return to timeless fashion sensibilities. Established fashion houses like Chanel and their contemporaries will likely embrace this shift with open arms, celebrating the enduring appeal of timeless, classy style.
Who Wears Old Money Fashion Brands?
In particular, the rich upper class and nobles were the original bearers of this style.
However, as more and more fashionistas have been swept away by this timeless style with old money clothes, today we see a veritable bubble of people enjoying and following this aesthetic.
In other words, today this style is no longer just for the rich, but for anyone who wants to be and who can identify with the class of this group of people.
What are Typical Old Money Clothes The Rich Wear?
The Polo Bear Sweater
The Polo Bear Sweater is a classic example of an old-money piece. This 100% cotton sweater was made famous in the 1980s when it was worn by celebrities such as Tom Cruise and Bruce Willis.
The Polo Bear Sweater* comes in several colors, including white, navy blue, hunter green, and maroon.
It can be worn both as a sweater or jacket depending on your preference for warmth on that particular day. The garment also boasts an embroidered logo with a bear paw print on the left breast pocket.
This type of clothing can be worn with jeans and chinos to give you that relaxed look while still looking classy at the same time—and you can wear it with a suit or t-shirt too! It’s versatile enough to go well with any ensemble you put together since its design allows it to fit seamlessly into any number of outfits (ex: vests).
The Polo Ralph Lauren Polo Bear Sweater is a timeless piece of the old-money aesthetic.
Ralph Lauren Purple Label
Ralph Lauren Purple Label is a luxury brand known for its high quality and high price.
If you want to see what the rich wear, this is one of the brands you can find in their closets.
It’s hard to go wrong with Ralph Lauren Purple Label. The brand offers several different collections for men and women, each with its own distinct style.
For example, their classic line features timeless staples like t-shirts and jeans that are perfect if you want something simple but stylish; meanwhile, the Double RL line offers upscale tailoring options that will make you look like an A-lister on Oscar night (if only).
Cartier Tank Watch
If you have the budget and want a classic watch that will remain in style forever, then the Cartier Tank Watch* is a great choice. This timepiece is one of the most popular watches among old money people and it has been worn by many famous people.
- It’s timeless: Fashionista’s favorite brand, Cartier has been producing quality timepieces since 1847. The Tank watch was introduced in 1917 as part of their larger collection of iconic designs, including other classics like the Santos model (1932), Pasha de Cartier (2005), and Ballon Bleu (2014).
- It’s beautiful: Every aspect of this watch is stunning, from its iconic bezel, its elegant Arabic numeral markers on the dial, and its durable leather strap. From an aesthetic standpoint alone, this piece would make someone feel special if given as a gift or even worn daily!
It’s also worth keeping in mind that, while some watches are not ideal investments (like an Apple Watch), the Tank watch is a great choice. The watch has been around since 1917 and will remain in style for years to come.
Cartier also produces limited edition versions of their classic designs every now and then, so if you’re lucky enough to own one of those then that could increase its value even further!
Burberry Trench Coat
A Burberry Trench Coat* is a classic investment piece. It will be with you for years and is worth every penny.
This is because the trench coat has been around for over 100 years, but it’s never gone out of style. The trench is a classic raincoat and travel coat, but it can also be worn as outerwear or even as a formal coat.
There are two considerations to make when deciding which trench coat to buy. First, and most importantly, is color. As a general rule, the brighter the color of your trench coat, the more expensive it’s likely to be. The second consideration is whether or not you want your coat lined.
Loro Piana Cashmere Overcoat
Loro Piana is an Italian luxury underrated clothing brand that produces cashmere, wool, and silk clothing.
The company was founded in 1953 by brothers Giuseppe and Renzo Loro Piana and was based in Milan, Italy. Today, it has expanded its operations to include offices worldwide, including New York City.
The brand has a royal warrant from Queen Elizabeth II of Britain and also a royal warrant from King Carlo Felipe IV of Spain because they sell some clothes made from cashmere wool that comes from Tibet (and is protected by law).
Hermès Scarves
Hermès scarves are a symbol of luxury.
The brand has been making them for over a century, and their craftsmanship is unparalleled.
The silk, cashmere, and wool used for these masterpieces are sourced from the best suppliers worldwide, resulting in a product that exudes quality and elegance.
They’re expensive but worth it: you can never go wrong with an Hermès scarf because they’re classic and timeless—and they’ll age beautifully over time (just like any other luxury item).
These scarves make great gifts too!
FAQ:
What are brands that scream old money?
Brands like Brooks Brothers, J.Press, Ralph Lauren, and L.L.Bean are often associated with the “old money” style for men, as they have a long history and reputation for quality, classic designs, and traditional materials such as tweed, cashmere, and leather.
Who are the old money style influencers?
Some well-known influencers of the “old money” style include the Kennedy family, the Astor family, the Rockefeller family, and the Vanderbilt family. Other notable figures include actors Cary Grant and Paul Newman, as well as writer F. Scott Fitzgerald.
What aesthetic types are old money?
The “old money” aesthetic is characterized by classic and timeless styles that exude elegance, refinement, and sophistication. It often includes traditional materials such as tweed, cashmere, and leather, as well as preppy staples like blazers, loafers, and polo shirts.
What are old money clothes?
“Old money” clothes are typically classic and timeless pieces that exude elegance and refinement. They often include traditional materials such as tweed, cashmere, and leather, as well as preppy staples like blazers, loafers, and polo shirts. Some examples of old money clothing brands include Brooks Brothers, Ralph Lauren, and L.L.Bean.
What is quiet luxury?
Quiet luxury is a type of luxury that emphasizes understated elegance and quality over flashy branding and logos. It often includes classic and timeless designs made from high-quality materials, and is associated with brands like Hermès, Bottega Veneta, and Prada.
Is Lacoste old money?
Lacoste is often associated with a preppy, upper-middle-class aesthetic, which can be perceived as “new money” rather than old money. Still, it’s a classic choice.
What is preppy old money?
Preppy old money is a style that combines traditional preppy clothing with classic and timeless designs that exude elegance, refinement, and sophistication. It often includes traditional materials such as tweed, cashmere, and leather, as well as preppy staples like blazers, loafers, and polo shirts, and is associated with brands like Brooks Brothers and Ralph Lauren.
What brands do old money wear?
Some brands that are popular among the wealthy include Hermès, Chanel, Louis Vuitton, Gucci, and Prada. These brands are known for their high-quality materials, craftsmanship, and timeless designs, and are often associated with luxury and exclusivity.
What are old money names?
Old money names are typically classic and traditional names that have been popular for generations. Examples of old money names for girls include Catherine, Elizabeth, and Margaret, while examples for boys include William, James, and Charles. These names are often associated with elegance, refinement, and sophistication.
What are the best top old money brands?
Top old money fashion brands include timeless names like Ralph Lauren, Burberry, Hermès, and Chanel.
What are old money brands?
Old money brands are prestigious labels like Ralph Lauren, Burberry, Hermès, and Chanel, known for their timeless style and quality.
Where to buy old money clothes?
Buy old money clothes at high-end boutiques, official brand stores, or luxury department stores like Neiman Marcus or Nordstrom.
What brands do billionaires wear?
Billionaires often wear brands like Zilli, Kiton, Stefano Ricci, and Loro Piana.
What do rich people wear?
Rich people often embrace the “stealth wealth” trend, favoring understated, high-quality clothing that exudes luxury without overt branding or flashiness.
What are some old money brands India?
In India, old money brands include timeless labels like Fabindia and Ritu Kumar. They’re known for their classic elegance.
What are some upper middle class clothing brands?
For the upper middle class, brands like Ralph Lauren, Michael Kors, and Tory Burch offer that blend of luxury and accessibility.
What are some old money italian brands?
Embrace Italian elegance with old money brands like Giorgio Armani, Brunello Cucinelli, and Kiton. They epitomize timeless luxury.
What are some old money watches?
You might appreciate the timeless elegance of the Vacheron Constantin 1921, the Audemars Piguet Royal Oak or the classic Patek Philippe Calatrava for true old-money style.
Is Ralph Lauren old money?
Yes, Ralph Lauren is often considered an old money brand due to its classic, preppy style that embodies a timeless, understated luxury.
Is Burberry old money?
Indeed, Burberry is an old money brand, known for its heritage and iconic, sophisticated British style. It’s a symbol of quiet luxury.
Is Prada old money?
Prada may not be traditional old money, but it’s respected for its luxury and quality, often favored by those with a refined taste. It’s a high-end choice.
Is Dior old money?
Dior, with its elegant and timeless designs, is often associated with old money sophistication.
Is Chanel old money?
Yes, Chanel is quintessentially old money, renowned for its enduring style and sophistication. It’s a legacy of luxury.
*Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.
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