Goyard PM vs GM 2024: My Personal Experiences & If It’s Worth it

Making the ideal tote bag choice for your way of life can be tough, especially when considering the Goyard PM versus GM. Both bags have become distinguished for their classic elegance, fashion-forward design, and superior materials. For fashion enthusiasts, finding out which size matches your requirements may present some difficulty.

The Goyard PM tote is smaller and features a more oval shape, making it a perfect choice if you’re looking for a practical everyday bag that’s easy to carry. On the other hand, the GM tote is larger and more rectangular, offering more space for those who need to fit a bit more in their daily carry. Both bags provide unique features, such as a large main compartment and a detachable pochette, giving you versatility and flexibility.

As you consider the right Goyard tote for your lifestyle, consider your specific needs and preferences. While both the PM and GM bags have advantages, choosing the one that best complements your day-to-day activities and personal style is essential.

What’s the Difference Between Goyard PM vs GM?

The main difference between the Goyard PM and GM totes is their size. The GM is larger and more expensive than the PM. Both sizes come in different colors and the signature chevron canvas design. 

Goyard PM vs GM: Size Comparison

The Goyard PM, which stands for Petite Modèle, is perfect if you’re looking for a smaller tote. It measures approximately 6″ in width, 13″ in length, and 11″ in height with a 7.5″ strap drop. This compact size is ideal for carrying daily essentials like your wallet, phone, and a small cosmetic pouch.

On the other hand, the Goyard GM, or Grand Modèle, offers more space for those who need extra room. The GM tote measures about 7.5″ in width, 15.5″ in length and 12.5″ in height with the same 7.5″ strap drop as the PM. These dimensions make it perfect for carrying a laptop, work documents, or for use as an elegant travel bag.

To provide a clearer understanding, here are the dimensions for both totes:

  • Goyard PM: 6″ W x 13″ L x 11″ H, 7.5″ strap drop
  • Goyard GM: 7.5″ W x 15.5″ L x 12.5″ H, 7.5″ strap drop

Both Goyard PM and GM tote bags are made with the same materials and share similar features. Each has a large main compartment and a detachable pochette for extra storage. The key difference is their size and shape – the GM has a more rectangular profile while the PM has a slightly oval outline.

Remember that selecting the right size for your Goyard tote depends on your lifestyle and how you plan to use the bag. Whichever option you choose, you can rest assured that you’re investing in a timeless, high-quality tote with the renowned Goyard craftsmanship.

Material and Structure

Goyardine Canvas

Goyardine canvas is the signature material used in the Goyard PM and GM tote bags, setting them apart from other brands. This versatile coated fabric is made of intertwined cotton, hemp, and linen fibers, giving the bags a unique appearance and texture. It offers durability and water-resistance, which makes it a practical option for everyday use.

Leather and Other Materials

The Goyard PM and GM totes also feature chevroches calfskin handles, an essential structure component. These leather handles add a touch of elegance to the bags and provide a comfortable grip when carrying them.

In addition to the goyardine canvas and leather handles, the bags also include a reinforced internal pocket made of fabric for added functionality and storage.

Color Variations

When comparing Goyard PM vs GM, you’ll first notice the wide range of color variations available for these stylish bags. Goyard offers a rich palette of colors to suit every preference and wardrobe. You’re sure to find the perfect shade that complements your style.

The classic colors of Goyard bags include black and red, timeless choices for any occasion. However, if you’re looking for something more vibrant and expressive, you have plenty of options. Goyard has expanded its color spectrum to include a variety of eye-catching hues such as navy blue, yellow, burgundy, white, and sky blue.

When considering these color options, you can always choose a hue that adds character to your outfit. For instance, a navy blue Goyard tote can be an excellent addition to a preppy or nautical wardrobe. Alternatively, the bright pop of a yellow bag would stand out against a neutral outfit, making a fun, fashionable statement.

Moreover, Goyard bags are known for their signature Goyardine canvas, which features an iconic interlocking set of letters “Y” in bold colors. This classic detail adds a layer of sophistication and artistic style to these iconic bags, no matter which size you choose between PM and GM.

Price Comparisons

The Goyard St. Louis PM is a small-size option. The PM tote has a typical retail price of around $1,600. On the other hand, the Goyard St. Louis GM is the larger size option, and you can expect to shell out approximately $1,900 for this bag. As you can see, the GM tote has a slight price increase, but this is reasonable given its larger size.

You may also be interested in the other tote styles from Goyard. The Artois, smaller than the St. Louis PM, has a similar retail price of around $2,300. The Anjou has a comparable price range.

Please remember that these prices may vary depending on color, customizations, and regional pricing differences. Special colors tend to cost extra compared to the classic black option. For instance, black Goyard St. Louis PM prices increased by 26% in 2022 compared to 2021, while the special colors only increased by 10%.

Styles and Models

St. Louis Tote

The St. Louis Tote is a classic and popular choice for those seeking an everyday bag with a touch of luxury. This versatile and lightweight tote comes in two main sizes – the PM (smaller) and the GM (larger). The Saint Louis PM measures 12 x 13 x 7 inches, while the GM measures 15 x 15.5 x 7.5 inches.

Some key features of the St. Louis tote include:

  • Made of Goyardine canvas, a waterproof and durable material
  • Flat, wide, and adjustable handles for comfortable wear on your shoulders
  • A detachable clutch to hold your essentials such as wallet, phone, and keys

Artois Tote

For those looking for added security and a bit more structure, the Artois Tote has you covered. Like the St. Louis, the Artois comes in a PM and GM size. One significant difference between the two models is the Artois tote features a top zip closure to keep your belongings safe.

Some noteworthy aspects of the Artois tote are:

  • Crafted from the same Goyardine canvas as the St. Louis tote
  • Reinforced leather corners for extra durability and a touch of elegance
  • A zippered top closure, providing added security for your belongings

Anjou Tote

The Anjou Tote is a trendy and functional option designed with a reversible feature. It gives you two styles in one bag – the Goyardine canvas pattern on one side and smooth leather on the other for a more subtle look. The Anjou tote also comes in PM and GM sizes, like the St. Louis and Artois.

Important features of the Anjou tote include:

  • A reversible design that offers versatility and allows you to switch up your style
  • Made of Goyardine canvas on one side and smooth leather on the other
  • Comes with a detachable clutch, just like the St. Louis tote

Model Features

Detachable Pochette

Goyard PM and GM totes come with a detachable pochette that can serve as a separate clutch or be used to organize your essentials. This convenient feature lets you keep your small belongings secure and easily accessible. The pochette swiftly attaches and detaches thanks to its convenient leather strap, making it a versatile addition to your tote.

Reversible Design

Another notable aspect of the Goyard PM and GM totes is their reversible design. This means you can flip the bag inside out, revealing a different color or pattern to match your outfit or mood. The reversible design allows you to change your tote’s appearance without investing in multiple bags. It also gives you a chance to showcase the stunning craftsmanship of Goyard’s signature pattern.

Shoulder Straps

The PM and GM models feature leather shoulder straps that provide a comfortable carrying experience. The straps are designed to sit snugly on your shoulders, ensuring the tote remains secure and well-balanced even when filled with belongings. In addition, the open-top design allows easy access to your tote’s contents.

When deciding between Goyard PM vs GM, consider your needs, stature, and desired look. The PM is typically more suited for everyday wear, while the GM size is perfect for travel or accommodating larger items. The choice is yours, so you can rest assured knowing that no matter which models you select, you’ll be getting a stylish and versatile tote bag to accompany you on your adventures.

Usage and Versatility

The Goyard PM is a great choice for an everyday bag. Its compact size allows you to carry the essentials like your wallet, phone, keys, and makeup without feeling weighed down. With a comfortable strap drop, you can quickly wear the PM over your shoulder, making it a perfect choice for running errands or going to dinner with friends.

On the other hand, the Goyard GM is well-suited for travel or as a versatile beach bag. Its larger size easily accommodates a laptop, travel essentials, or even a few changes of clothes. The GM also works well as a diaper bag, providing ample space for baby essentials like diapers, wipes, and bottles. Thanks to its roomy interior and sturdy construction, the GM can handle a variety of uses without sacrificing style.

Personalization is another area where the Goyard PM and GM shine. Goyard offers the option to customize your bag by adding your initials, stripes, or other fun designs, allowing you to express your unique style and personality through your bag. This personal touch also makes these bags excellent gift options for loved ones.

Both PM and GM sizes are versatile in their respective uses. While the PM is a more compact choice for daily use, the GM excels as a roomy, all-purpose workhorse. Deciding between the two comes down to your needs and preferences regarding size, usage, and style. Whichever you choose, you can’t go wrong with a Goyard tote in your collection.

Brand History and Heritage

When exploring the world of Goyard PM vs GM tote bags, it’s essential to understand the brand’s rich history and heritage that sets them apart.

Goyard, a luxury French brand, began as the House of Martin in 1792, founded by Pierre-François Martin. The company specialized in making sophisticated trunks and packing materials for the elite. Over the years, the House of Martin evolved and changed hands, finally landing under the ownership of François Goyard in 1853. Then, the brand took on the iconic name we know today.

During its time, Goyard has developed a unique image and monogram that became instantly recognizable and highly coveted by luxury fashion enthusiasts. The elegant designs and names are inspired by the brand’s history and the creative vision of leading figures like Edmond Goyard, the son of François Goyard.

Popularity and Celebrity Endorsements

When considering the goyard pm vs gm debate, it’s hard to ignore that both options have garnered quite a bit of attention from celebrities and royals alike. These fashionable, luxurious totes have become staple accessories for many style icons, adding to their allure and popularity.

A-list celebrities, such as Coco Chanel and Karl Lagerfeld, have not only been avid supporters of Goyard bags but have even had bespoke items created. Karl Lagerfeld had customized pieces made for his beloved cat, Choupette, proving that Goyard extends its luxury craftsmanship to even the furriest of clientele.

Apart from the fashion sphere, Goyard bags have been spotted in the hands of several members of the British royal family, attesting to their prestigious reputation. The PM and GM sizes of these iconic bags offer practicality, durability, and sophistication that appeal to society’s elite, making it no wonder why they have become favorites among royals.

Alternatives and Competitors

The most notable competitor to Goyard’s PM and GM totes is the LV Neverfull, offered by the luxury brand Louis Vuitton. Much like Goyard’s offerings, the Neverfull comes in multiple sizes and various colors, materials, and finishes. Known for its roomy interior and iconic monogram design, the LV Neverfull can be a stylish and functional option for those seeking a luxury tote bag.

If you prefer shopping at department stores, you might find other luxury brand totes that can satisfy your requirements without the hefty price tag. Brands like Givenchy, Gucci, and Prada have all introduced tote bags that have become competitors to Goyard’s St. Louis PM and GM totes. Both spacious and chic, they come in various styles and sizes, allowing you to select the one that best suits your preferences.

There are several alternatives to the Goyard PM and GM totes regarding more affordable options. Some brands, such as Cuyana, Everlane, and Tory Burch, offer high-quality tote bags without the luxury price point. These totes often use premium materials and clean designs that are perfect for everyday use or special occasions.

Personalization and Customization

One aspect that sets Goyard apart is their hand-painted personalization services. They offer this on both the PM and GM sizes. By adding your initials to your Goyard tote, you create a one-of-a-kind piece that reflects your style and personality. As you carry your custom Goyard, you’ll enjoy a sense of connection to the skilled artisans that bring your vision to life.

Now, you might wonder about the customization process. Goyard’s experienced craftsmen meticulously hand-paint your initials onto the tote using special brushes and pigments. This delicate process requires expertise and precision to ensure that the painted letters have a consistent and smooth appearance. Remember that because this is a hand-done process, it will naturally take a bit of time to complete – but the end result is well worth the wait.

In addition to initials, Goyard also offers a range of hand-painted designs, such as stripes, motifs, and monograms, each available in a variety of colors. This allows you to customize the appearance of your tote further and express your individuality through your luxury leather goods.

Whether you’re looking to make a statement with a bold, eye-catching design, or prefer something more subtle and classic, Goyard’s personalization and customization options for both the PM and GM sizes allow you to create a truly unique and memorable piece that you can treasure for years to come.

Durability and Care

The Goyard bags, whether PM or GM, are known for their durability, thanks to their signature Goyardine canvas material. This unique textile is made of a blend of cotton, linen, and hemp, creating a sturdy, lightweight, and water-resistant fabric. The bags also feature leather trimmings to provide additional strength and structure.

To ensure the longevity of your Goyard bag, taking proper care of it is crucial. Following these simple steps will help maintain the bag’s appearance and functionality:

  1. Cleaning: Gently wipe the canvas with a slightly damp cloth to remove any dirt or stains. For the leather trimmings, you may use a mild leather cleaner or conditioner, as needed.
  2. Storage: When not in use, store your Goyard bag in a cool, dry place away from direct sunlight or heat. It is also recommended to use a dust bag or a pillowcase to protect the bag from dust and dirt.
  3. Avoid overloading: While Goyard bags can carry a considerable amount of weight, avoid overloading them to prevent premature wear or damage to the bag’s structure. Distribute items evenly inside the bag, and remove any unnecessary items to lessen the load.
  4. Handle with care: Be mindful of how you handle your bag, including using the shoulder straps to carry lighter items and holding the bag with both hands for heavier loads.

Where to Buy

First, check out AUTHORIZED RETAILERS like Sotheby’s for new, authentic Goyard totes like PM and GM models. Luxe front offers a complete guide and review for Goyard Artois PM, MM, and GM sizes, which can be particularly helpful when deciding.

Another option is to look for PRE-OWNED BAGS at reputable websites, such as Fashionphile, where you can find gently used Goyard PM and GM totes at more affordable prices. Be sure to check for authenticity as well as the condition of the bag when buying pre-owned.

Amazon might be an option to explore, but be extra cautious! Due to the potential risk of counterfeit products, it’s essential to ensure you’re purchasing from a reputable seller with a well-documented history of selling authentic luxury items.

Now let’s discuss collaborations! Goyard has partnered with various artists like Jean-Michel in their designs. Keep an eye out for these unique pieces as they can be an excellent conversation starter and add a touch of creativity to your collection.


Is Goyard PM or GM bigger?

The Goyard GM is bigger than the Goyard PM. The GM has a rectangular shape and measures 7.75u0022 wide x 15.25u0022 long x 13u0022 high, while the PM has an oval shape and measures 6u0022 wide x 13u0022 long x 11u0022 high.

What does PM stand for Goyard?

PM stands for u0022Petit Modele,u0022 which means u0022small sizeu0022 in French. It is a smaller size than the Goyard tote bags, including the Saint Louis PM bag.

How much does a Goyard PM tote cost?

The u003ca href=u0022https://streetstylis.com/goyard-bag-prices-latest-trends-and-comparisons/u0022u003egoyard bag priceu003c/au003e varies depending on the style and location. As of 2022, the Goyard Saint Louis PM tote retails for $1,620 plus tax in the U.S., while the Goyard Anjou PM tote retails for $2,360 + tax. 

What is the difference between Goyard MM and PM?

The main difference between the Goyard MM and PM is their size. The MM is larger than the PM, with dimensions of 14.5u0022 x 10.25u0022 x 5.5u0022, while the PM measures 11u0022 x 8.25u0022 x 4.5u0022. The MM also has longer handles and can carry more items.

Why is Goyard so rare?

Goyard is rare due to its limited retail distribution, lack of e-commerce, and zero advertising. The brand prefers to keep a low profile and maintain exclusivity, catering to a select wealthy and royal clientele.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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