Granola Style 2024: How to Get This Dreamy Aesthetic

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Are you a nature enthusiast who revels in outdoor adventures? Do you wish to maintain a trendy appearance while indulging in activities like hiking and camping? If yes, then you should consider granola style clothing. This clothing trend is a blend of comfort, utility, and a deep-seated affection for the natural world.

This style is inspired by the granola lifestyle, which is all about living a healthy, natural, and sustainable life. Granola style clothing is comfortable, functional, and made from eco-friendly materials. It includes items like fleece jackets, flannels, jeans, graphic tees, and comfortable overalls that are perfect for any adventure. The aesthetic is laid-back, earthy, and effortless, focusing on layering and mixing and matching different pieces to create a unique look. Whether hiking in the mountains or lounging in the park, granola style clothing will keep you comfortable and stylish.

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What is the Granola Style?

Understanding the Aesthetic

Granola style is all about embracing nature and incorporating it into your wardrobe. This means earthy tones, natural fabrics, and comfortable clothing. Think oversized sweaters, flowing skirts, and loose-fitting pants. Accessories like woven hats, backpacks, and sandals are also staples of the granola style.

The granola style aesthetic is perfect for those who love spending time outdoors and want to look stylish. It’s all about embracing a natural, effortless, comfortable, and chic look.

Granola Girl Vs Hippie Vs Counter-Culture

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While granola style may seem similar to other fashion trends like hippie or counter-culture, there are a few key differences. Granola style focuses more on sustainability and practicality, whereas hippie style is more about embracing a bohemian look. Counter-culture style, on the other hand, is more focused on rebellion and anti-establishment.

Granola girls, in particular, are known for their love of hiking, camping, and other outdoor activities. They are often seen wearing practical clothing like cargo pants and hiking boots. However, they also know how to incorporate stylish and trendy pieces into their wardrobe.

Fashion of Granola Style

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Footwear Favorites

When it comes to granola style, comfort is key. Birkenstocks are a popular choice for their comfortable footbed and iconic style. Sneakers are also an excellent option for a more casual look. Look for brands that prioritize sustainability, such as Veja or Allbirds.

Clothing Essentials

The granola girl aesthetic is all about comfortable, outdoorsy style. Fleece jackets and beanies are perfect for chilly days, while Patagonia is a go-to brand for sustainable and stylish outdoor wear. Denim and linen are also popular choices for their durability and versatility.

Accessories and Jewelry

When it comes to accessories and jewelry, think natural and handmade. Look for bracelets and rings made from raw materials such as wood or stone. Brands like Pura Vida and Alex and Ani offer many eco-friendly and stylish options.

Outdoor Activities and Granola Style

Hiking and Camping

When it comes to hiking and camping, you want to ensure you’re dressed appropriately for the occasion. Granola style is all about practicality, so you’ll want to choose clothing that is comfortable, durable, and easy to move around. Some great options for hiking and camping include:

  • Hiking boots or shoes with good traction
  • Moisture-wicking socks to keep your feet dry
  • Quick-drying pants or shorts
  • A lightweight, breathable shirt or tank top
  • A waterproof jacket or windbreaker
  • A hat or visor to protect your face from the sun

Outdoor Gear

In addition to clothing, plenty of outdoor gear options fit perfectly with the granola style. Some great options include:

  • A backpack or daypack to carry all of your essentials
  • A hydration pack or water bottle to stay hydrated on the go
  • A portable camping stove or cookware set for cooking meals on the trail
  • A lightweight sleeping bag and sleeping pad for camping overnight
  • A headlamp or flashlight for navigating in the dark

Granola Style on Social Media

TikTok and the Granola Girl Aesthetic

One of the most popular trends on TikTok right now is the “Granola Girl” aesthetic. This trend is about a natural, simple, and wholesome lifestyle, focusing on healthy eating, fitness, and self-care. The Granola Girl look is characterized by loose, flowy clothing, natural makeup, and messy, beachy hair.

Many TikTok users share videos of their daily routines, including morning yoga sessions, healthy breakfasts, and skincare routines. Granola is a popular ingredient in many of these videos, with users sharing their favorite recipes for homemade granola bars, yogurt bowls, and smoothies.

Environmental Consciousness and Granola Style

Eco-Conscious Choices

One of the easiest ways to be environmentally conscious is to make eco-conscious choices. This means choosing products that are made from sustainable materials and that have a minimal impact on the environment. When shopping for clothes, look for organic cotton or recycled materials brands. You can also choose to buy secondhand clothes, a great way to reduce waste.

Reusable and Sustainable Products

Another way to be environmentally conscious is to use reusable and sustainable products. This means using products that can be used multiple times, rather than disposable products that end up in landfills. For example, instead of using plastic water bottles, invest in reusable water bottles that you can refill throughout the day. This reduces waste and saves you money in the long run.

You can also use reusable bags for groceries and produce straws, and food containers. These products are often made from sustainable materials like bamboo or stainless steel, and they’re a great way to reduce waste and be more eco-friendly.

Music and Granola Style

Soundtrack of Granola Style

When it comes to music, the granola lifestyle is all about simplicity, authenticity, and a back-to-nature vibe. Some of the best artists who embody this style include The Lumineers and Fleetwood Mac. These artists have a folksy, down-to-earth sound that perfectly complements granola’s natural, wholesome flavors.

The Lumineers are known for their stripped-down, acoustic sound, perfect for a lazy Sunday morning spent enjoying a bowl of granola with fresh berries. Their hit song “Ho Hey” is a great choice for a feel-good, upbeat track that will get you in the mood for a day of hiking or exploring the great outdoors.

Fleetwood Mac is another great choice for granola lovers. Their classic rock sound is infused with a folksy, country vibe that perfectly captures the spirit of the granola lifestyle. Songs like “Landslide” and “Rhiannon” are great choices for a relaxing afternoon spent lounging in the sun with a bowl of granola and a good book.

In addition to these artists, there are plenty of other musicians out there who embody the granola lifestyle. From indie folk bands to singer-songwriters, there’s no shortage of great music that perfectly complements your granola style.


What does granola style mean?

u0022Granola styleu0022 typically refers to a laid-back, earthy, natural lifestyle or aesthetic associated with those who consume granola as a health food. It can also refer to the mix of ingredients found in granola, such as oats, nuts, and dried fruit.

What is the granola aesthetic?

The u0022granola aestheticu0022 is a fashion and design trend inspired by the outdoors and nature. It often features earthy tones, natural materials, and functional clothing such as hiking boots and backpacks. The aesthetic is associated with a laid-back, adventurous lifestyle.

What is a granola lifestyle?

A u0022granola lifestyleu0022 is a way of living that emphasizes health, wellness, and environmental sustainability. People who follow a granola lifestyle often prioritize natural foods, exercise, and outdoor time. They may also be interested in eco-friendly products, alternative medicine, and social activism.

How to dress like a granola girl?

To dress like a u0022granola girl,u0022 opt for earthy tones, natural materials, and functional clothing items such as hiking boots and backpacks. Layering is also crucial for adapting to changing weather conditions. Accessorize with eco-friendly jewelry and a weather-resistant water bottle.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.


    • That’s right. We will adjust. But I think the biggest leverage is not with the provider but with the consumer. Even the most sustainable company will still produce more than nothing. That’s why I think it’s no longer so important where to consume, but rather how to consume less, because every consumption automatically causes damage to the world… What do you think?

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