Gucci Price Increase in Summer 2024: Latest News & Updates

Do you favor the lavish products of Gucci? You might be curious to know if Gucci’s prices will ascend. Considering the surging production expenses and market urges, it’s quite typical for high-end brands to amend their pricing tactics.

In this article, we’ll dive into the latest news and product prices for Gucci and answer some of your burning questions about their pricing strategy.

Gucci Price Increase This Year

Recently, Gucci’s parent company Kering Group has been raising the prices of their luxury items. However, the price increases don’t appear to be consistent across the globe. In the United States, some Gucci bags have seen a price increase of 9%, while in France, the identical items have gotten as much as a 21% increase.

As a shopper, you might be curious about the reason for this price increase. According to the chief financial officer of Gucci’s parent company, Kering Group, Jean-Marc Duplaix, the group has increased the prices of Gucci and Bottega Veneta products over the past year. Furthermore, the Gucci Aria series is set to launch in the second half of the year, which might also affect prices.

It’s crucial to remember that the global personal luxury goods market, where Gucci holds a significant position, has grown in value substantially in recent years. Rising from 147 billion euros in 2009 to 281 billion euros in 2019, it’s no surprise that price adjustments are happening.

When and What Were the Latest Gucci Price Increases in the Last Years?

Price Development of the Last Year

In 2022, Kering, the French luxury group that owns Gucci, subtly raised the brand’s prices, but these increases were not uniform across the globe. The trend seems to continue this year, with more price adjustments on popular Gucci products.

Several of Gucci’s most popular bags experienced price increases in recent times. Late in 2022, Gucci raised the prices of some of its handbags by up to 9 percent worldwide. This decision followed other luxury brand rivals like Louis Vuitton and Chanel, who also increased their retail prices.

Comparing this year’s Gucci Bag Price List Guide to the 2022 version reveals that updated prices have affected bags like the Gucci Dionysus and GG Marmont Flap bags. It is important to note that the actual prices are subject to change and could be different at various retailers or outlets.

Why Does Gucci Increase Its Prices?

Gucci price increase

You’ve probably noticed a Gucci price increase this year and might be wondering why. Several factors contribute to this trend, and we’ll explore some of those in this section.

One of the main reasons behind the price increase is the rising cost of raw materials and labor. This means it’s costing Gucci more to make their luxury pieces, so they raise their prices to reflect this increase.

Another contributing factor to the Gucci price increase is the brand’s focus on high-end customers. Gucci’s average selling price has increased along with the number of products, with collections like Ouverture and Aria also adding to the rise in selling price.

Additionally, temporary scarcity of products and increased raw material prices due to factory shutdowns during the pandemic have also played a role in the price increase.

Lastly, the high quality of Gucci’s materials and craftsmanship is another reason for their premium pricing. With precise stitching, top-notch zippers, and premium leather or canvas, Gucci items are built to last, and this level of quality comes at a cost.

What Other Designer Brands Increase Their Prices?

Like Gucci, Hermès has announced a price increase for this year, ranging from 5-10%. Despite their soaring revenue reports, this decision is expected to take effect in late January or February.

Another well-known luxury brand, Louis Vuitton, has recently raised its prices. This move by Louis Vuitton sparks curiosity among investors, wondering if Kering-owned Gucci and Hermès will also take advantage of ‘revenge spending’.

On the other hand, Chanel has been consistently raising its prices since the pandemic. The latest price increase mainly affects the European market due to the unprecedented devaluation of the euro against the dollar.


Gucci price increase

Is Gucci more expensive than Louis Vuitton?

Generally, Gucci is more expensive than Louis Vuitton due to its higher-quality materials, craftsmanship, and exclusivity. However, there are always exceptions to the rule.

Why are Gucci backpacks so expensive?

Gucci backpacks are expensive due to the brand’s reputation for quality, craftsmanship, and exclusivity. The materials used in Gucci backpacks are often high-quality and the design is unique, making them highly sought-after luxury items. 

What is Gucci made out of?

Gucci uses various materials in its products, including leather, canvas, suede, and synthetic fabrics. The brand is known for using high-quality materials and unique designs, with some of their most popular fabrics including GG canvas, Diamante, Flora, and Guccissima Leather. 

Is Gucci considered high end?

Gucci is considered high-end due to its reputation as a luxury fashion brand. The brand is known for its high-quality materials, unique designs, and exclusivity, with products that are often expensive and highly sought-after. 

Does Gucci use real leather?

Gucci uses real leather in many of its products, including bags, shoes, and accessories. However, the brand has also started to increase its use of sustainable options and alternatives to leather, such as Demetra, to reduce its environmental impact. 

Is Gucci still popular?

Yes, Gucci is still a trendy and sought-after luxury fashion brand. It has consistently ranked as one of the most valuable and recognized luxury brands globally and continues to be popular among celebrities and fashion enthusiasts. 

Gucci slides price increase?

Gucci slides have experienced price increases; for instance, a pair that was $210 in May was reported to be $400 later.

When is the Gucci Marmont price increase?

The Gucci Marmont collection has also seen price increases, consistent with the brand’s overall adjustments to their pricing strategy.

Why is Gucci so expensive?

Gucci’s high prices are due to its status as a luxury brand, quality materials, craftsmanship, and the brand’s fashion legacy.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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