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Is Aritzia Fast Fashion in 2022? Aritzia is a Canadian brand from Vancouver that gives the impression of acting ethically with higher prices and its own sustainability page. It’s the dream of many Canadian teens and now many fashion-conscious individuals worldwide – but is Aritzia fast fashion?
Its commitment to reducing its carbon impact, water consumption, and waste, among other things, makes it more environmentally friendly than some other major fashion chains, but still far from ethical and sustainable.
Today we will take a close look at what makes the brand tick, whether it uses animal products, where and if they have their clothes made in China, what non-fast fashion alternatives there are, or if Aritzia can be counted among them with its extraordinary commitment.
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What Do Fast Fashion Brands Do?
Fast fashion refers to brands that produce large quantities of clothing throughout the year and release large quantities of new collections and pieces on a weekly – if not daily – basis.
In doing so, these brands produce clothing at very low prices that are considered attractive opportunities for many consumers. But under the high price of poor working and environmental conditions and release of toxic chemicals, high water consumption, as well as many other dramatic disadvantages.
This allows consumers to update their wardrobes very quickly and inexpensively, leading to overconsumption and causing that for every two fast-fashion pieces purchased, in reality only one is worn. The other is disposed of – without having been worn once.
Is Aritzia Fast Fashion? 4 Reasons for it
1. Higher prices ≠ More Sustainable Production
Higher prices in this case don’t necessarily mean better practices, just a bigger profit margin for them, and they can position themselves as “everyday luxury” because people are willing to pay those higher prices.
2. Huge Amount of New Styles Every Week
If you look at the sheer volume of new styles Aritzia launches every week, it says a lot about their production cycle. Their sustainability page is vague and littered with greenwashing terms rather than filled with real facts.
3. Oodles of Synthetic Materials
As for the fibers, tons of synthetic materials are used (polyester, acetate, “vegan leather”) and viscose without TENCEL.
However, we could also find references that some garments include eco-friendly materials with Tencel among others.
Moreover, it is not really explained what “100% organic cotton” means, which would nevertheless infer inferior working conditions or long transport routes.
Summary – Is Aritzia Fast Fashion?
Aritzia does use environmentally friendly materials, such as Tencel, but there is no evidence that they have taken effective measures to reduce or eliminate hazardous chemicals.
The use of environmentally friendly materials alone doesn’t mean that they have been processed under ethical and sustainable circumstances. The bleaching of clothing, for example, releases large amounts of toxic substances, and workers suffer as a result.
Moreover, to date, there is no clear evidence that Aritzia minimizes textile waste in the manufacture of its products.
In addition, the brand doesn’t provide consistent evidence that they have actively reduced their carbon and other greenhouse gas emissions in their supply chain or plan to do so in the future.
Your Position as a Consumer – Is Aritzia Fast Fashion?
Ultimately, you can’t buy sustainability. The most sustainable choice is to use what you already have. A new purchase always presupposes that water and other resources have been used – not to mention the working conditions under which people in third-world countries – including children – had to work for the garment.
We as consumers should always make the best possible choice when it comes to our purchasing decisions. After all, through our demand, we contribute to where we are headed socially and which companies will still be around 10 years from now.
I like to compare a purchase to buying a share of that company – by buying from the brand, we are ensuring its survival and helping it to continue to grow. So the question we should always ask ourselves: Do I really want these companies to last, or would I rather put my money into new, innovative implementations that offer me, for example, more sustainable manufacturing for the same money?
BUT: The companies are the ones that ultimately have to stop greenwashing and actually put in the work and money to bring about change. And that’s often the point: most companies aren’t willing to put that money where their mouth is and invest it in more sustainable production and working conditions because it doesn’t promise them a direct increase in sales and, on the contrary, is more likely to cut into their profit margins.
What can/should We Do?
The best thing we can do as consumers is to use what we already have and shop with intention, not buying in excess.
And when we do want to part with something, we should make sure we don’t just throw it all away to be recycled. Most donated clothing ends up in landfills in third-world countries because we don’t have the capacity here to dispose of it.
So it would be best if you could resell the garment.
At the end of the day, we consumers can do a lot, but the companies and the systems really need to do something.
Is Aritzia a Luxury Brand?
Overall, however, there is no definitive answer to this, as luxury brands can be defined in different ways. In general, a luxury brand is one that offers high-quality products and commands a high price.
Birkenstock, for example, is often considered a luxury brand because its products are made from high-quality materials and construction techniques. In addition, the company’s shoes and sandals are known for their unique style and comfort, which means that they often have a higher price than other brands.
So, in the case of Aritzia, on the one hand, you can already talk about a luxury brand, as they sometimes use eco-friendly materials and charge a high price. However, we know too little about the exact working conditions and its environmental footprint, so we have to assume that they don’t pay as much attention to this as one might expect from a sustainable luxury brand.
Does Aritzia Use Animal Products?
The brand continues to use wool, leather, exotic animal hair, and down certified by the Responsible Down Standard. However, no fur, angora, or exotic animal skins are used. Some animal products are traced back to the first stage of production.
Are Aritzia Clothes Made in China & Where are The Clothes Made?
No, the brand doesn’t produce in China, but in Canada, the USA, China, France, Italy, Peru, Romania, Turkey, India, Sri Lanka, Cambodia, and Vietnam.
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