Is Cartier Cheaper in Europe 2023? Latest News Revealed

When it comes to luxury jewelry, Cartier is a brand that stands out for its timeless elegance and sophisticated designs. But there’s one question that often comes up for those looking to make a Cartier purchase: Is Cartier Cheaper in Europe?

In this article, we will dive deep into the latest news on this topic and explore whether the home of the City of Lights offers better deals for Cartier enthusiasts.

To bring you accurate insights, we have gathered information from various sources and analyzed the latest news on Cartier prices in Paris compared to other regions so that you can make an informed decision when considering your subsequent luxury jewelry acquisition. Stay tuned as we unravel the fascinating world of Cartier shopping in the enchanting capital of France.

Cartier in Europe

Founded in 1847, Cartier has become synonymous with luxury and craftsmanship. In this section, we’ll explore the brand’s deep connection with Paris, the location and atmosphere of its iconic boutiques, and the influence of the City of Light on Cartier’s artistry and designs.

History and Connection to Paris

Cartier’s identity has been closely linked to Paris since the opening of its flagship store in 1899 at 13 Rue de la Paix in the Second Arrondissement. With its rich history and culture, the city has inspired many of Cartier’s creations. Key milestones of the brand, including the invention of the first modern wristwatch for the aviator Alberto Santos-Dumont, took place in the heart of Paris. As the brand expanded, its connection to the city remained strong, contributing significantly to Cartier’s global success.

Boutique Locations and Atmosphere

Cartier’s six-story Paris flagship store has been a fixture at the 13 Rue de la Paix location for nearly 125 years. The iconic building recently underwent a major renovation, breathing new life into the space. The brand’s commitment to Paris does not end there, as other lavish boutiques can also be found throughout the city, including:

  • 3 Place Vendôme
  • 51 Avenue Montaigne
  • 27 Rue de Castiglione

Each boutique has a unique atmosphere reflecting Cartier’s sophisticated aesthetic and commitment to excellence. With elegant interiors and an inviting ambiance, these locations provide a luxurious backdrop for the brand’s timeless creations.

Art and Paris: Cartier’s Inspiration

The artistic heritage of Paris continues to influence Cartier’s designs today. The city’s art, architecture, and vibrant cultural scene have inspired collections such as the Paris Nouvelle Vague, which pays tribute to Parisian women and their style, and the high jewelry collection L’Heure Envoûtée de Cartier, which evokes the enchanted hours spent in the city’s secret gardens.

In conclusion, Cartier’s deep connection to Paris is evident in various aspects of the brand’s history, boutique locations, and artistry. The city’s culture, architecture, and atmosphere continue to inspire the luxury brand, making Cartier an enduring symbol of elegance, refined taste, and savoir-faire.

Is Cartier Cheaper in Europe? Price Differences and Reasons

When looking for a Cartier piece, you might wonder whether buying it in Paris is cheaper, considering the price differences in various cities.

Comparison with Other Cities

Cartier, as a luxury brand, often has different pricing depending on the city or country where you’re shopping. For example, comparing the Cartier Love Bracelet Yellow Gold in London and Paris, we can see a noticeable price difference. It’s important to note that Cartier is a French brand, so it’s natural to expect that the lowest price for Cartier jewelry might be in France and other European countries.

Considering the VAT refund you’d be entitled to receive when shopping in France, the price gap might become even more significant. Here’s a quick comparison of Cartier prices in several cities:

CityRelative PriceNote
ParisBaselineCheapest due to VAT refund
LondonSlightly higher 
USAHigherSlightly more expensive
Other EUSimilarPrices may vary due to exchange rates and local taxes

Influence of Exchange Rates

When shopping for Cartier products internationally, you should also consider the influence of exchange rates on pricing. The fluctuation of currencies might make a difference in your overall cost, so it’s essential to check the conversion rates and see if buying in Paris or another city would be more advantageous. For example, suppose the euro and pound exchange rate is favorable. In that case, purchasing a Cartier piece in Paris or another European city rather than London may make sense.

Remember that Cartier prices increase periodically, usually between 3% – 6% depending on the collection. So, it’s worth considering buying now rather than waiting, as the price increase might offset any potential savings from currency fluctuations.

While the price difference between cities and the influence of exchange rates are essential factors to consider, always remember to do your research and make informed decisions when shopping for luxury items like Cartier products.

Tax Refunds and Saving Opportunities

VAT Tax Refund

One of the key reasons Cartier is cheaper in Europe, particularly Paris, is the VAT tax refund available to tourists. You are eligible for a tax refund when you spend more than 100.01 Euros. In Paris, the tax refund on luxury jewelry, such as Cartier, amounts to 12% off.

To benefit from this, Cartier stores will process the tax forms for you, and you’ll need to submit them at the airport upon departure. The refund you’ll receive isn’t the full 20% VAT, but rather the 12% after accounting for processing fees.

Sales and Discounts

Apart from the tax refund, another way to save money on Cartier products is to take advantage of seasonal sales:

  • Winter Sale: Usually held from January to February, this sale offers discounts on various Cartier items. However, remember that popular items might sell out fast, so it’s better to shop early in the sale.

  • Summer Sale: Taking place between June and July, the summer sale also provides an opportunity to score great deals on Cartier products.

Cartier Product Range and Quality

Is Cartier Cheaper in Paris

When it comes to luxury products, Cartier is a name that stands out in the world of jewelry, watches, and accessories. Their extensive range of high-quality items is crafted from premium materials such as gold, silver, and diamonds.


Cartier is known for its exquisite jewelry collection, which features pieces made from precious metals like gold and silver and gemstones, including the finest diamonds. One of the brand’s most iconic products is the Cartier Love bracelet, a symbol of enduring love and commitment, available in various materials and designs.

Apart from the Love bracelet, Cartier also offers a variety of other jewelry pieces, such as rings, necklaces, and earrings. They have collections that cater to different tastes and styles, ensuring that there is something for everyone in their jewelry lineup.

  • Love Collection: This collection features bracelets, rings, and necklaces, all with the iconic Love design.
  • Juste un Clou Collection: Inspired by a nail, this edgy and modern collection includes rings, bracelets, and earrings.
  • Trinity Collection: Showcasing Cartier’s signature interlocking bands, this collection includes rings, bracelets, and necklaces in gold, platinum, silver, or diamond-encrusted designs.


Cartier’s range of luxury watches combines impeccable craftsmanship with stunning design. They offer a variety of timepieces that cater to different needs, preferences, and personal styles. Their watches are created using premium materials like gold, silver, and diamonds, ensuring that each timepiece is a work of art.

Some of their popular watch collections include:

  • Tank: A classic and elegant collection of rectangular watches, first introduced in 1917.
  • Ballon Bleu: A distinctive collection featuring a blue sapphire cabochon on the crown and a floating tourbillon.
  • Santos: Created in 1904 for aviator Alberto Santos-Dumont, this collection features sporty, square-shaped cases with exposed screws.


In addition to their beautiful jewelry and watches, Cartier also offers a range of exquisite leather goods and other accessories that showcase their commitment to quality and design. This includes wallets, belts, handbags, and scarves, all crafted from premium leather, silk, and cashmere materials.

Cartier’s dedication to quality and expert craftsmanship is evident across their entire product range, from iconic jewelry pieces to stunning watches and luxurious accessories. Their commitment to crafting timeless, elegant products has made them one of the most respected names in the world of luxury goods.

Comparing Cartier with Other Luxury Brands

When exploring the world of luxury brands, it’s essential to look beyond Cartier and consider the pricing and offerings of other iconic fashion houses. In this section, we’ll compare Cartier to Chanel, Louis Vuitton, Hermès, Dior, Saint Laurent, and Christian Louboutin, examining their products and price differences when shopping in Paris.


Chanel, a leading name in haute couture, ready-to-wear apparel, perfumes, makeup, and skincare, competes closely with Cartier regarding exclusive products. While both brands offer high-quality items, Chanel is known for its traditional silhouettes and casual trends, often found at Galeries Lafayette.

Louis Vuitton

Renowned for its luxury luggage and iconic monogram, Louis Vuitton offers a diverse range of products. Though comparing these fashion brands apples-to-apples is challenging, Louis Vuitton products like bags and accessories are often less expensive in Paris than in other locations, making it an attractive shopping destination for tourists.


Hermès specializes in high-quality materials, including crocodile-embossed leather and the globally recognized Birkin bag. Like Cartier, the brand’s items are often more affordable in France due to their origin, but the savings may vary depending on the product.


Known for its LadyDior bag and signature scents, Dior is another luxury brand that competes with Cartier. While it may not offer the same saving potential as Cartier, it is still worth exploring in Paris for its ready-to-wear range, haute couture, and other products offered at more competitive prices.

Saint Laurent

Saint Laurent brings a unique edge to the luxury market with bold designs like patent leather trench coats and tuxedo jackets. Though Cartier and Saint Laurent offer high-quality items, Saint Laurent tends to cater more to fashion-forward clientele. Price-wise, Paris may still provide some savings to customers on certain products.

Christian Louboutin

Finally, Christian Louboutin’s iconic stiletto heel with the famous red sole is a staple in luxury footwear. While the price difference between Paris and other locations may not be as significant as with Cartier or other brands, savings can still be found for those seeking the perfect pair of Louboutin shoes in the city of their origin.

Shopping Experience in Paris

Is Cartier Cheaper in Paris

Paris, known for its elegance and luxury, offers a unique shopping experience for those looking to explore top brands and indulge in exquisite purchases.

Avenue des Champs-Élysées

The Avenue des Champs-Élysées is a famous and iconic Parisian avenue lined with world-renowned luxury brands, flagship stores, and entertainment venues. Here, shoppers can find flagship stores of major luxury brands, including Cartier. It’s the perfect place to indulge in designer pieces and invest in exquisite jewelry, as the prices are lower in Europe than in other regions. The shopping experience is further enhanced by the ongoing renovations and beautification projects that maintain the avenue’s allure.

Rue de Passy

Rue de Passy offers a more serene shopping experience with a mixture of high-end and affordable brands. This bustling street in the 16th arrondissement is home to various shops, including clothing, accessories, and homeware stores. Rue de Passy is also known for its fantastic investment opportunities in luxurious real estate. Shoppers spending more than 100 Euros are eligible for a 12% VAT refund, making it a perfect spot for those looking to invest in designer items at a more affordable price.

Rue Saint Honoré

Rue Saint Honoré is a prestigious shopping street known for its luxury fashion houses and exclusive boutiques. This street houses several flagship stores, offering a more intimate shopping experience than the bustling Champs-Élysées. Rue Saint Honoré offers high-end shopping experiences for those looking to splurge on the latest design trends.

In summary, Paris provides a variety of shopping experiences, with luxurious streets such as Avenue des Champs-Élysées, Rue de Passy, and Rue Saint Honoré. These locations are perfect for investing in designer brands like Cartier while enjoying more affordable prices and potential tax refunds for eligible purchases. Happy shopping!

The Allure of Paris for Luxury Shoppers

As the city synonymous with romance, elegance, and high fashion, Paris is a dream destination for luxury shoppers. From tantalizing French pastries to exquisite fine dining and opulent boutiques, the City of Lights offers a delightful mix of experiences that make shopping here genuinely extraordinary. In this section, let’s explore the key aspects that attract discerning shoppers to Paris.

Romance and Elegance

There’s no denying the air of romantic elegance permeates the streets of Paris. The majestic Arc de Triomphe, awe-inspiring architecture, and picturesque streets set the perfect backdrop for an unforgettable shopping experience. Strolling hand in hand along the Champs-Élysées or luxuriating in an intimate candlelit dinner after a day of indulgence, you can’t help but feel the amour that defines Paris.

French Pastries and Fine Dining

Paris wouldn’t be the same without its delicious pastries and world-class cuisine. Offering a diverse array of culinary delights, the city ensures that your luxury shopping experience is always paired with unforgettable flavors. When taking a break from browsing chic boutiques, savor delightful French pastries like Macarons or the classic Croissant, and treat yourself to a gastronomic adventure at one of the myriad fine dining establishments Paris has to offer.

Luxury Boutiques and Rich History

One of the main draws for luxury shoppers in Paris is the unparalleled array of high-end boutiques. Home to iconic brands like Cartier and up-and-coming designers, the city is a treasure trove for those seeking unique and exclusive finds. Choose original pieces with intricate designs or classic, timeless creations.

Another factor that sets Paris apart for luxury shopping is its rich history. Connecting with the roots of global fashion, love for art, and cultural legacy imparts a sense of depth to your shopping experience. Whether you shop in the historic Marais district, the fashionable Saint-Germain neighborhood or the extravagant “Golden Triangle” near the Champs-Élysées, Paris encourages you to indulge not only in its current offerings but its storied past as well.


Is Cartier cheaper in New York or London?

Cartier prices are generally lower in London than in New York, but prices can vary depending on the style and size of the item. It is best to check the prices on the country-specific website and compare them to find the best deal. 

Why is Cartier so expensive?

Cartier is expensive due to its high-quality materials, craftsmanship, and reputation as a luxury brand. The brand uses precious metals and stones, such as platinum, gold, diamonds, and sapphires, and employs skilled artisans to create its intricate designs. The brand’s exclusivity and heritage also add to its value. 

Why is Cartier so prestigious?

Cartier is prestigious due to its history of creating exquisite jewelry and watches for royalty and celebrities, its use of high-quality materials and craftsmanship, and its iconic designs, such as the Love bracelet and the Tank watch. The brand’s exclusivity and reputation for luxury also contribute to its prestige.

Is Cartier cheaper in Germany?

Cartier prices in Germany are generally the same as in other countries, with prices varying depending on the style and size of the item. However, prices can also vary depending on the exchange rate, import taxes, supply chains, transportation costs, VAT refunds, and currency conversion.

Is it cheaper to buy Cartier at airport?

Cartier prices at airports are generally the same as in other locations, with prices varying depending on the style and size of the item. However, some airports offer tax-free shopping for international travelers, which can make the purchase slightly cheaper.

Can you wear Cartier Love bracelet through airport security?

Yes, you can wear a Cartier Love bracelet through airport security. The bracelet does not need to be removed but may set off the metal detector. If it does, you can inform the security officer that the bracelet does not come off and request a private screening. 

Is Cartier a good investment?

Cartier can be a good investment if you purchase a timeless piece, such as a classic watch or a signature piece of jewelry, and take care of it. However, the value of Cartier items can fluctuate depending on market demand, condition, and rarity.

Can I wear my Cartier Love ring everyday?

Yes, you can wear your Cartier Love ring every day. The ring is durable and designed to be worn daily, but it is recommended to remove it before performing any activities that may damage the ring or harm the wearer, such as swimming or exercising.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa S. is founder, author and blogger of Streetstylis who loves to write about latest fashion trends, celebrities and designer brands with their quality, price trends.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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