Is Goyard Cheaper in Paris 2024? Latest News Revealed

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Goyard, with its exceptional inventiveness and supreme artistry in the realm of luxury bags, is making quite the splash. This French label is acclaimed for its focus on product quality over advertising, and refusal to partake in online sales – it’s become an insider’s secret for those with a taste for luxury. However, due to the steep cost of their pieces, many find themselves questioning the pricing structure of Goyard products across various locations. Commonly debated among enthusiasts is the question – is Goyard less expensive in Paris?

As you plan your next luxury shopping spree, you must consider the potential savings of purchasing a Goyard bag in Paris. Not only will you be saving money, but you’ll also have a unique experience shopping at the brand’s homeland. With the dollar still strong, now is an excellent time to splurge on a beautiful piece of Goyard history.

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Goyard Belvedere PM Sky Blue
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Goyard’s Global Presence

Is Goyard Cheaper in Paris

Goyard, a luxury brand known for its exclusive handcrafted bags and luggage, maintains a strong global presence with stores in Europe, the USA, and beyond. The brand is especially famous in Paris, founded in 1853.

Europe Vs. USA: Price Comparison

A quick glance at Goyard bag prices reveals a noteworthy difference between Europe and the USA. For instance, the Anjou Mini starts at $2,590 USD in the USA, while the GM averages around $3,400 1. However, the situation is quite different when purchasing the same items in Paris, where the Anjou bags are at least $1,000 cheaper.

This observation extends beyond the Anjou collection. In general, it’s quite apparent that Goyard bags are less expensive in Paris compared to the USA due to a variety of factors:

  • Currency exchange: The conversion rates between currencies may affect prices when comparing countries.

  • Purchasing power: The overall strength of a currency, such as the US dollar, can play a significant role in determining prices abroad.

  • Tax savings: Paris, in particular, offers VAT (Value Added Tax) refunds to international shoppers, resulting in further savings.

Goyard’s Bag Collection

Goyard’s exquisite collection should be on your radar when searching for the perfect luxury bag. Known for its exceptional craftsmanship and timeless designs, Goyard offers a unique balance between trendy and classic styling. This section will highlight some of their most iconic bag styles: Saint Louis, Artois, and Anjou, and explore the details that make them stand out.

Saint Louis

The Saint Louis bag has gained immense popularity with its versatile and fashionable design. Constructed with Goyard’s signature Goyardine canvas, a blend of linen, cotton, and hemp, this tote bag is available in three sizes: PM, MM, and GM. The Saint Louis is renowned for its durability, perfect for everyday use or travel.

Some key features of the Saint Louis bag include:

  • Goyardine canvas material
  • Available in PM, MM, and GM sizes
  • Lightweight and sturdy construction
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GOYARD Goyardine Saint Louis PM Sky Blue
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The Artois bag is another classic Goyard design, characterized by its structured silhouette and refined elegance. Like Saint Louis, the Artois tote is created using Goyardine canvas, providing a hard-wearing and sophisticated finish. The bag comes in two sizes, ensuring an option for every preference and need.

Noteworthy aspects of the Artois bag are:

  • Structured silhouette
  • Goyardine canvas material
  • Available in Mini and Classic sizes
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GOYARD Goyardine Artois PM Grey
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Last but certainly not least, the Anjou bag is a stunning option for those who appreciate a more elegant and luxurious design. The Anjou tote has a notable feature: it is reversible, allowing you to switch between leather and Goyardine canvas sides. This versatile bag is available in three sizes: PM, MM, and GM, ensuring that you can find the perfect fit for your lifestyle.

Some highlights of the Anjou bag include:

  • Reversible design
  • Leather and Goyardine canvas sides
  • Offered in PM, MM, and GM sizes

Each piece from Goyard’s bag collection showcases the brand’s legendary craftsmanship and style. Whether you’re drawn to the Saint Louis, Artois, or Anjou, rest assured that investing in a Goyard bag will provide you with a timeless and chic accessory that will be a treasured addition to your wardrobe. Of course, this leads to the inevitable question—where can you find the best deals on these luxurious bags? It’s said that shopping for Goyard bags in Paris can save you some money compared to purchasing in other locations. Happy shopping!

Is Goyard Cheaper in Paris: Pricing and VAT Refund

When considering purchasing a Goyard bag, knowing the price difference between buying in the US and Paris and the potential savings through the VAT refund process is essential.

First, let’s dive into the Goyard bag prices. According to The Luxury Lowdown, prices for Goyard bags can vary significantly depending on whether you buy them in the US or Paris. They also mention that the prices posted do not include the USA sales tax or VAT Refund for Paris. Therefore, it’s crucial to take these additional costs into account.

Now, let’s talk about VAT rates in France. The standard VAT rate in France is 20%. Yet, when seeking a VAT refund, you won’t receive the full 20% back, as a processing fee is involved. Goyard itself will help you fill out the paperwork and have you sign the documents in the store for the VAT refund process.

Furthermore, the VAT refund in Paris is usually around 12%, according to The Luxury Lowdown. If you buy a Goyard bag in Paris, you might save even more than the price difference due to the VAT refund.

Here is a brief breakdown of potential savings:

  • Goyard tote price difference: can be significant depending on the bag model and country of purchase.
  • VAT rate in France: 20%.
  • VAT refund: usually around 12%.

Goyard’s Unique Style

Goyard, a renowned luxury brand, has been setting the pace in the world of luxury handbags with its timeless designs and impeccable craftsmanship. The brand’s distinct style boasts of classic colors and unique special colors, making it a favorite among celebrities and fashion enthusiasts.

Classic Colors

The classic colors in Goyard’s lineup of bags are a testament to the brand’s commitment to maintaining its distinct identity. These colors exude elegance and sophistication, making them perfect for those who value subtle aesthetics. Goyard offers several classic colors, including:

  • Black
  • White
  • Grey
  • Navy
  • Red

These colors provide a solid foundation for the brand’s style, catering to various tastes and preferences.

Special Colors

In addition to its classic colors, Goyard is also famous for its vibrant and striking special colors. These limited edition hues add extra exclusivity to luxury handbags. The brand’s unique colors include:

  • Yellow
  • Green
  • Blue
  • Orange
  • Pink

With such a wide variety of special colors, Goyard provides a unique opportunity for customers to express their personalities and elevate their fashion game.

Comparison with Other Luxury Brands

Is Goyard Cheaper in Paris

When comparing Goyard with other luxury brands like Louis Vuitton, Chanel, and Hermès, it’s essential to understand how their pricing and shopping experience in Paris differ.

One of the main reasons shoppers find luxury brands more affordable in Paris is the difference in taxes and currency conversion rates. Most brands have headquarters in Paris, which minimizes import/export duties and other fees. Moreover, the European price typically includes VAT, which non-EU residents can reclaim, reducing the overall price.

Let’s break down the differences between these luxury brands and Goyard when shopping in Paris:

Louis Vuitton

Louis Vuitton is one of the most iconic French luxury brands, with its roots in Paris. Like Goyard, Louis Vuitton bags are generally more affordable in the city, owing to the lower local prices and VAT refund. However, the difference may not be as significant as with Goyard, as Louis Vuitton’s pricing strategy is more consistent across locations.


Chanel, another legendary French luxury brand, is typically cheaper in Paris. The difference in pricing is mainly attributed to currency conversions and VAT refunds, making it more attractive to shop for Chanel goods in the French capital. However, it’s important to note that bag prices can fluctuate depending on demand and availability, so planning is critical.


As for Hermès, the brand is also known for its slightly lower prices in Paris due to VAT refunds and favorable currency rates. Additionally, Hermès bags, such as the coveted Birkin and Kelly models, have limited availability, making purchasing them directly from the source all the more appealing.

So, when comparing Goyard with these other luxury brands, it’s clear that shopping in Paris can result in significant savings for international shoppers. While the price difference may vary between the brands, you will likely find better deals in Paris, making it the perfect destination for luxury shopping enthusiasts.

Customization and Personalization

Goyard, a renowned luxury brand, is known for its exquisite craftsmanship in leather goods, particularly its tote bags. A distinct characteristic that sets Goyard apart from other luxury brands is their extensive personalization options.

One popular customization Goyard offers is the addition of hand-painted initials or a stripe down the center of the bag. The cost for adding up to six initials or three lines starts at $177 and goes up to $355 for metallic colors like gold, silver, and bronze. This allows customers to create a unique, one-of-a-kind tote bag that reflects their personal style.

A recent development in Goyard’s personalization portfolio is the introduction of the Goyard Bannière Millesime Marquage. This new style features a tri-color ribbon or banner, which is customizable in colors and monograms. The Bannière offers a fresh and creative way for clients to personalize their tote bags further.

Goyard’s online simulation tool lets clients preview their chosen customizations before purchasing a bag. The tool provides an interactive experience for customers to visualize different combinations of colors, initials, and the Bannière, making personalizing Goyard tote bags enjoyable and simple.

Noteworthy Features

When discussing Goyard, it’s important to consider the factors contributing to this luxury brand’s uniqueness. In this section, we’ll explore the craftsmanship, advertising, and exclusivity that make Goyard so sought-after.


Exceptional craftsmanship is at the core of Goyard’s identity. Each Goyard product, from the famous Saint Louis Tote to the more compact Saigon Mini, undergoes meticulous design and production processes to ensure fine artistry and durability. High-quality materials give Goyard products an elegant aesthetic while ensuring they can withstand daily wear and tear.


Interestingly, Goyard adopts a unique advertising strategy – or lack thereof. The brand relies almost entirely on word of mouth and organic growth rather than flooding the market with advertising campaigns. This tactic has helped maintain Goyard’s allure and exclusivity while also sparking curiosity among potential customers.


Goyard’s commitment to exclusivity is evident in various aspects of the brand. The limited availability of products and the fact that they are primarily sold in Goyard boutiques or select department stores creates an air of rarity that customers find appealing. Additionally, the brand offers customization options for bags, such as the Anjou, allowing customers to make their purchase truly one-of-a-kind.

In terms of pricing, it’s worth noting that Goyard products are cheaper in Paris, primarily due to currency exchange rates, import tax, and the availability of VAT refunds for tourists. For example, the Saint Louis Tote in PM size costs $1,620 in the U.S., while it’s priced at €1,220 in Paris. So, if you’re planning to buy a Goyard item, visiting the City of Light might be a money-saving opportunity.

Finally, purchasing a Goyard product, such as packing, adds to its exclusivity. At Goyard Boutiques, customers can expect attentive service and beautifully wrapped products that underscore the unique nature of this luxury brand.


Is Goyard made in Paris?

Yes, Goyard products are made in France, specifically in the Goyard workshops in Carcassonne and Courville-sur-Eure. The brand was established in Paris in 1792 and has been based in France ever since.

What is the difference between the two Goyard stores in Paris?

Goyard has two stores in Paris: the flagship store on Rue Saint-Honoré and a smaller store on Rue de Varenne. The Rue Saint-Honoré store offers a wider selection of products, including luggage, while the Rue de Varenne store specializes in smaller leather goods and accessories.

Is it difficult to buy a Goyard bag?

It can be difficult to buy a Goyard bag as the brand is exclusive and does not sell its products online or through third-party retailers. Goyard products can only be purchased at authorized Goyard boutiques, which are limited in number and often have long waiting lists for particular items.

Does Goyard go up in value?

Goyard items can increase in value over time, especially limited-edition or vintage pieces. However, the value depends on several factors, including the item’s rarity, condition, and demand. 

What brand is like Goyard in Paris?

Fauré Le Page is a luxury brand in Paris similar to Goyard in that it specializes in leather goods, including handbags, wallets, and accessories. Fauré Le Page also uses a signature monogram canvas with a rich heritage dating back to the 18th century. 

Is Goyard a good investment?

Goyard items can be a good investment as they hold their value well and can even appreciate over time, especially limited-edition or vintage pieces. However, the value depends on several factors, including the item’s rarity, condition, and demand.

Are French designer bags cheaper in France?

Yes, French designer bags, such as Chanel, Louis Vuitton, and Dior, are generally cheaper in France than in other countries due to lower taxes and VAT refunds for non-EU residents. However, prices can vary depending on the item and the exchange rate.

Who are competitors to Goyard?

Some competitors to Goyard include other luxury brands specializing in leather goods, such as Louis Vuitton, Hermès, Chanel, u003ca class=u0022wpil_keyword_linku0022 href=u0022 title=u0022Pradau0022 data-wpil-keyword-link=u0022linkedu0022u003ePradau003c/au003e, and u003ca class=u0022wpil_keyword_linku0022 href=u0022 title=u0022Gucciu0022 data-wpil-keyword-link=u0022linkedu0022u003eGucciu003c/au003e. Other brands that offer similar products and have a similar heritage and reputation for quality include Fauré Le Page and Moynat.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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