Is Goyard Quiet Luxury & Why is Goyard so Expensive 2024

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what makes it stand out amidst other luxury labels?

In this article, we’ll explore why Goyard is so expensive and what makes its products worth the investment.

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Is Goyard Quiet Luxury?

Goyard is considered a luxury brand but not necessarily categorized as “quiet luxury.” Quiet luxury is defined as clothing or accessories of the highest quality that is also understated and timeless. While Goyard is known for its high-quality leather goods, it is not necessarily understated or timeless. Its easily recognizable chevron-printed canvas and leather travel goods have become some of the most coveted luxury items in the world.

However, Goyard’s business model is built primarily on word of mouth and referrals, and the company is notoriously mysterious. This air of exclusivity and secrecy could be seen as a quiet luxury, as it appeals to a more discerning clientele who value quality and craftsmanship over flashy branding.

Why is Goyard so Expensive?

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Brand Reputation

Goyard is a luxury brand that has been around since 1853. Over the years, the company has built a reputation for producing high-quality, stylish, and functional products. The brand’s reputation for excellence has attracted a loyal following of customers willing to pay a premium for its products.

Limited Production

Goyard bags are not mass-produced like many other luxury brands such as YSL. Instead, the company produces a limited number of bags each year. This limited production helps maintain the brand’s exclusivity and ensures that its products remain in high demand.

Exclusive Designs

Goyard bags are known for their unique designs and patterns. Each bag is hand-painted with the brand’s signature chevron pattern, making it a one-of-a-kind piece. Goyard bags’ exclusivity is another factor contributing to their high price tag.

High-Quality Materials and Craftsmanship

Goyard bags are made from high-quality materials such as canvas and leather. The bags are handcrafted by skilled artisans who take great pride in their work. The attention to detail and craftsmanship that goes into each bag is another reason why Goyard bags are so expensive.

In conclusion, there are several reasons why Goyard bags are so expensive. The brand’s reputation, limited production, exclusive designs, and high-quality materials and craftsmanship all contribute to the high price tag. If you want to own a piece of luxury fashion history, a Goyard bag is certainly a worthwhile investment.

History of Goyard

Is Goyard Quiet Luxury

Founding of Goyard

Goyard is a French luxury brand that has been around since 1853. The company was founded by François Goyard, who started as an apprentice for the Martin family, who were trunk makers. Goyard took over the business in 1853 and changed the name to Maison Goyard. The brand quickly became known for its high-quality trunks and luggage, popular among the French aristocracy.

Goyard’s Collaboration with Famous Brands

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Over the years, Goyard has collaborated with several famous brands, including Hermès and Jean Paul Gaultier. In 2007, Goyard collaborated with Japanese artist Takashi Murakami, who created a limited edition version of the Goyard trunk. The collaboration was a huge success and helped further raise the brand profile.

Goyard has always been known for its exclusivity and attention to detail. The brand has never advertised, and its products are only available in a limited number of stores worldwide. This exclusivity has helped create a sense of desirability around Goyard products, contributing to the high Goyard prices.

In addition to its limited availability, Goyard products are made using the highest quality materials and craftsmanship. The brand’s signature canvas is made from a blend of cotton, linen, and hemp, coated with resin for durability. The leather used in Goyard products is also of the highest quality and is tanned using traditional methods.

Overall, the combination of exclusivity, quality materials, and attention to detail has helped to make Goyard one of the most expensive luxury brands in the world. If you’re wondering why Goyard is so costly, it’s because the brand has a long history of creating high-quality, exclusive products that are highly coveted by the world’s elite.

Is Goyard Worth the Price?

Now that we’ve explored the reasons behind Goyard’s high prices, you may be wondering if the brand is worth the investment. Ultimately, the answer depends on a variety of factors.

Factors to Consider

One factor to consider is the quality of Goyard’s products. The brand is known for its exceptional craftsmanship and attention to detail. Goyard bags are made from high-quality materials, such as coated canvas and leather, which are durable and long-lasting. The brand’s products are handmade and often customizable, adding to their exclusivity and uniqueness.

Another factor to consider is the brand’s reputation and status. Goyard is a luxury brand that has been around for over 150 years and has a rich history and heritage. Owning a Goyard bag can be seen as a symbol of wealth and status, which may be necessary to some individuals.

It’s also worth noting that Goyard bags retain their value well over time. Due to their exclusivity and limited availability, Goyard bags often appreciate in value and can be resold for a high price.

Personal Preferences

Of course, whether or not Goyard is worth the price ultimately comes down to personal preferences. Some individuals may prioritize quality and exclusivity and be willing to invest in a Goyard bag. Others may not see the value in spending thousands of dollars on a handbag and opt for a more affordable option.


What makes Goyard bags so expensive?

Goyard bags are expensive due to top-quality materials, limited availability, brand exclusivity, and rich history. Prices start at around $500 and can go up to over $5,000 for custom-made handbags. 

Is Goyard worth buying?

Whether or not a Goyard bag is worth buying is a personal decision based on budget, wardrobe, and lifestyle. While they are expensive, they are made of top-quality materials and have a rich history.

What is the hype about Goyard?

The hype about Goyard stems from its exclusivity, rich history, and limited availability. Celebrities and fashion enthusiasts alike are drawn to the brand’s iconic handbags, which are highly coveted and made of top-quality materials.

Is Goyard real leather?

Goyard bags are made of a special coated canvas called Goyardine, which is a mix of cotton, linen, and hemp. The bags also feature leather trim and handles.

Who are competitors to Goyard?

Competitors to Goyard include other luxury handbag brands such as Louis Vuitton, Hermès, u003ca class=u0022wpil_keyword_linku0022 href=u0022 title=u0022Chanelu0022 data-wpil-keyword-link=u0022linkedu0022u003eChanelu003c/au003e, and u003ca class=u0022wpil_keyword_linku0022 href=u0022 title=u0022Pradau0022 data-wpil-keyword-link=u0022linkedu0022u003ePradau003c/au003e. These brands also offer high-end, exclusive handbags made of top-quality materials and highly coveted by fashion enthusiasts.

Is it difficult to buy a Goyard bag?

Goyard bags are not sold online and can only be purchased at select boutiques around the world. Additionally, the brand is known for its limited availability, making it difficult to purchase a bag without a waitlist or a personal connection to a sales associate.

Is Goyard considered luxury?

Goyard is considered a luxury brand due to its high-end, exclusive handbags, limited availability, and rich history. The brand is known for its top-quality materials and craftsmanship and its timeless designs that have remained popular for over a century.

Black is the most popular color for Goyard bags, with black-on-black and black-on-tan being the classic color combinations. Other popular colors include grey, burgundy, and navy. The brand also offers a range of special colors, which collectors highly covet.

Is Goyard a quiet luxury brand?

Yes, Goyard is often called a u0022quiet luxuryu0022 brand due to its understated designs and lack of advertising. The brand’s exclusivity and limited availability also contribute to its reputation as a discreet, exclusive luxury brand. 

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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