Princess Polly provides fashionable and reasonably priced apparel for the modern young woman. Its popularity is skyrocketing, particularly among the millennial generation. But does this chic brand fall under the category of fast fashion?
In this article, we’ll explore the origins of the term fast fashion and how that applies to Princess Polly.
We’ll also discuss brand-check criteria for fast fashion and list better alternatives for conscious consumers.
What Does Lower Impact Mean on Princess Polly?
Finding brands that take sustainability seriously is an amazing feeling as a conscious shopper. The Lower Impact Collection on Princess Polly focuses on creating trendy, eco-friendly fashion pieces that have a more minor impact on the environment.
So, what does “Lower Impact” really mean? I discovered that Princess Polly’s Lower Impact range is made of, on average, 80% lower impact materials, but each item must contain at least 50% to be included. That means when I see the Lower Impact badge on their website, I know it’s genuine and meets their sustainability standards.
Currently, 30% of Princess Polly’s new arrivals are part of their Lower Impact Collection, and they aim to increase it to 60% by 2025. Seeing a brand strive for a more sustainable and eco-friendly fashion industry is thrilling.
Is Princess Polly Fast Fashion? 3 Reasons That Confirm This
By definition, fast fashion is quickly adapting new fashion and designs into retail and making them available for purchase at an affordable price. So, does Princess Polly fall into that category?
Of course, it does. Princess Polly is an excellent example of a superfast fashion brand. Not only are they quick to adapt to the latest trends, but they also provide great discounts. If you check their website, you’ll be greeted instantaneously by a significant discount offer.
1. Exploitative Conditions of Employment
As with any other fast fashion store, workers are mainly exploited for this under unfair conditions – sometimes even children.
Unfortunately, Princess Polly doesn’t disclose any information about suppliers’ policies, working conditions, or practices to ensure gender equality, forced labor, and freedom of association. There is also no indication that a living wage is paid in the supply chain. All of this suggests unfair working conditions.
2. Is Princess Polly Fast Fashion: Low Prices with Poor Quality
Due to the comparatively low prices, one cannot expect particularly good quality. This alone should make it noticeable that good working conditions are hardly feasible when the low prices mean profit margins aren’t exactly high.
There are also many sales and discounts to purchase the products at even lower prices. This is exactly the characteristic of a fast fashion brand, selling seasonal clothes at low prices.
3. Oodles of Synthetic Materials
Regarding fibers, many synthetic materials (polyester, acetate, “vegan leather”) and viscose without TENCEL are used.
Princess Polly doesn’t use eco-friendly materials overall, nor has it made much effort to reduce hazardous chemicals or water use in its supply chain.
While Princess Polly reports greenhouse gas emissions from its direct operations, it doesn’t bother when it comes to its supply chain.
Summary – Is Princess Polly Fast Fashion?
Since there are no clear indications about the suppliers and their working conditions, and it is visible that quantity is more important to the brand than quality, it can be said unequivocally: Yes, Princess Polly belongs to the fast fashion brands.
Is Princess Polly Good Quality
I quite like Princess Polly! Their mission is to make on-trend fashion that has a lower impact on the environment and is easily accessible. As an avid shopper, I truly appreciate that they are taking steps towards reducing environmental impact. In March 2021, they even launched a lower-impact collection made from organically grown cotton and recycled polyurethane.
Their clothes are not only stylish but also excellent quality. I’ve been wearing their outfits for quite some time now, and they’ve lasted through multiple wears and washes.
Where is Princess Polly Located
They are an Australian brand, offering express worldwide shipping with easy 30-day returns.
Comparing Princess Polly
Princess Polly VS Shein
Now, I know some of you might be thinking, “Is this just another Shein in disguise?” Well, let me tell you – it’s not! Princess Polly has joined the United Nations Global Compact and has aligned its goals with the United Nations Sustainable Development Goals. Pretty impressive, right?
- Lower Impact Materials: Princess Polly’s Lower Impact Collection uses materials that have less adverse effects on the environment. I love that they’re taking steps to be more sustainable!
- Initiatives: Princess Polly has tried to join and follow international sustainability initiatives, which just shows the company’s commitment to change for the better.
FAQ:
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No, Princess Polly is not like Shein. While both brands offer trendy and fashionable clothing items, Shein is all about quantity and variety, while Princess Polly is all about quality and durability. Princess Polly is also considerably more expensive than Shein and is a fast fashion company that is more ethical than Shein regarding sustainability.
Why is Princess Polly so Expensive?
Princess Polly is expensive due to their high-quality materials and branding. The company focuses on providing fashionable, trendy, and high-quality clothing and accessories, which often leads to heavier and bulkier products than regular, basic items.
Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.
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