Is Tissot a Luxury Brand 2023? In-Depth Review

Is Tissot a luxury brand, and is it worth considering for your next watch purchase? You might have found yourself asking this question as you look to expand your collection or perhaps buy a first Swiss watch, and you’re not alone. In this in-depth brand review and analysis, we will delve into what makes Tissot stand out, and help you determine whether it’s the right choice for you.

Is Tissot a Luxury Brand?

You might be wondering, “Is Tissot a luxury brand?” Well, let’s dive into the world of Tissot watches and see how luxurious they truly are. Founded in 1853, Tissot earned its reputation as a producer of high-quality Swiss watches. With a history of craftsmanship and innovation, Tissot is part of the prestigious Swiss conglomerate Swatch Group, which also includes brands such as Longines, Breguet, and Omega.

When it comes to the characteristics of a luxury watch brand, Tissot checks some important boxes but not all. For instance, Tissot primarily uses stainless steel for their watches, but they also boast the T-Gold collection featuring 18K gold watch cases. This blend of materials showcases both luxury and practicality.

Given that Switzerland is home to many luxury watch manufacturers, Tissot distinguishes itself as a luxury Swiss-made brand with a special touch. Their attention to detail and dedication to quality is evident in their products. For example, the Tissot men’s dress watch is considered one of the most luxurious offerings from the brand, featuring an 18K gold case and a combination of Arabic and index dial markers.

When considering whether Tissot is a luxury brand, it’s essential to keep in mind that Tissot has won several awards and certifications which further solidify their position in the luxury watch sector.

History and Heritage of Tissot

So, you’re wondering if Tissot is a luxury brand and if it’s worth it. To help you answer that question, let’s dive into the fascinating history and heritage of this Swiss watchmaker.

Charles-Félicien and the Foundation of Tissot

Tissot was founded in 1853 by father-and-son duo Charles-Félicien and Charles-Émile Tissot in their family home in Crêt-Vaillant, Le Locle, in the northwest of Switzerland. The brand has remained in the same location to this day, staying true to its Swiss roots and consistently producing high-quality watches for over a century and a half.

Innovations and Milestones in Tissot’s History

Throughout its history, Tissot has been known for its dedication to innovation and introducing groundbreaking technologies. Let’s take a brief look at some of the milestones in the brand’s timeline:

  • 1870: Tissot introduced their first pocket watch, which was a significant feat at the time.
  • 1930: Tissot joined forces with Omega, creating the Pre-Swatch Group SSIH, which boosted its presence among the elite watchmakers of the era.
  • 1985: The Tissot Rock Watch was introduced, featuring a pioneering case made of Swiss granite, offering a unique and rugged design.
  • 1999: Tissot launched the T-Touch, an innovative touchscreen watch with various functions like compass, weather forecast, and altimeter – a groundbreaking moment for the watch industry.

Tissot’s commitment to innovation and Swiss watchmaking heritage is evident in its diverse range of timepieces, from sports chronographs to automatic mechanical watches. As a result, the brand has become a popular choice for those seeking entry-level luxury Swiss watches that offer excellent value for money.

In conclusion, understanding the history and significance of Tissot in the world of fine Swiss watches will undoubtedly help you determine whether this luxury brand is worth it for you.

Tissot’s Watch Collections

Is Tissot a Luxury Brand

You might be wondering, “Is Tissot a luxury brand?” While Tissot does offer some luxurious watches, they also cater to a wider range of customers with their extensive watch collections. In this section, we will explore some of the best-known Tissot watch collections, covering Powermatic, Gentleman, Le Locle, T-Touch, PRX, and Seastar. Sit back and let’s dive into these beautiful timepieces.


The Powermatic collection features automatic watches with an 80-hour power reserve, perfect for daily wear. These timepieces have elegant designs, showcasing attention to detail and precision that is truly impressive. Available in various styles with a range of dials and materials, there is a Powermatic watch to suit every taste.


The Gentleman collection stands out with its classic design and sophisticated appearance, embodying a timeless elegance. These versatile watches are suitable for both casual and more formal occasions. Equipped with either Swiss automatic or quartz movements, Tissot ensures reliability and precision in every Gentleman watch.

Le Locle

Named after Tissot’s hometown, the Le Locle collection pays tribute to the brand’s rich history and heritage. These watches have a distinct vintage appeal, featuring Roman numerals, guilloché dials, and elaborate case designs. The Le Locle classical dress watches are ideal for those who appreciate the refined style of traditional timepieces.


If you’re looking for a watch with advanced technology, the T-Touch collection is your best bet. These innovative timepieces come with touchscreen functionality and a range of useful features, such as altimeter, barometer, compass, and weather forecast. With their modern and rugged design, T-Touch watches are perfect for outdoor enthusiasts and hikers.


Inspired by 80s retro style, the PRX collection boasts slim cases and integrated bracelets, reminiscent of the era. With a distinct sporty-chic aesthetic, the PRX watches are suitable for those who crave a fashionable timepiece that makes a statement. Choose between Swiss quartz or automatic movements to find the perfect match for your needs.


Finally, the Seastar collection is designed with water sports and diving enthusiasts in mind. These durable timepieces are water-resistant up to 300 meters and feature unidirectional rotating bezels, screw-down crowns, and luminescent markings for optimal functionality under water. With attractive designs that blend functionality with style, the Seastar watches are perfect companions for your underwater adventures.

In conclusion, Tissot offers a diverse range of watch collections catering to various tastes, styles, and budgets. Each collection has its unique charm and qualities, providing you with an array of options to find the perfect Tissot watch that resonates with your preferences.

Is Tissot a Luxury Brand – Is It Worth It? In-Depth Brand Review and Analysis

If you’ve been wondering, “Is Tissot a luxury brand?” then you’re in the right place. In this in-depth brand review and analysis, we’ll dive into the key movements and technologies that make Tissot watches stand out from the competition. So let’s get started!

Movements and Technologies

Automatic Movements

One of the key features of Tissot watches is their use of automatic movements. Automatic watches are powered by the natural movement of your wrist, making them a popular choice for many watch enthusiasts. Tissot, being part of the Swatch Group, often utilizes ETA movements in their automatic watches. ETA is a Swiss movement manufacturer known for its quality and reliability, giving Tissot watches a solid foundation in terms of performance.

Powermatic 80 Movement

The Powermatic 80 movement is a standout feature in some Tissot watches. This innovative movement offers an impressive 80-hour power reserve, which is significantly longer than the industry standard of around 40 hours. Thanks to this extended power reserve, you can put your Tissot watch aside for a weekend without worrying about having to reset the time.

Tissot T-Touch Technology

Tissot’s T-Touch technology is another notable feature that sets the brand apart. T-Touch watches have a touch-sensitive sapphire crystal that enables you to access various functions like a compass, altimeter, and weather forecasts, just by touching the watch’s screen. These watches are not only practical but also showcase Tissot’s commitment to innovation.

Antimagnetic and Water Resistance Features

Tissot also puts a strong focus on the durability and functionality of their watches. Many Tissot watches are equipped with antimagnetic and water resistance features.

  • Antimagnetic: Watches with antimagnetic capabilities are designed to resist the negative effects of magnetic fields, which can sometimes interfere with the accuracy of a timepiece. This is particularly useful if you work in environments with high levels of magnetic interference.
  • Water Resistance: Tissot pays attention to water resistance, with many models offering varying levels of protection, such as 30 meters (3 ATM), 100 meters (10 ATM), or even 200 meters (20 ATM) of water resistance. This feature allows you to enjoy your Tissot watch during everyday activities or even swimming and snorkeling, depending on the level of resistance.

Comparisons with Other Brands

Is Tissot a Luxury Brand

As you explore the world of watches, you may wonder “is Tissot a luxury brand?” and how it stacks up against other popular watch brands such as Seiko, Citizen, Omega, and Rolex. In this section, we’ll dive into the differences and similarities between these brands so you can have a better understanding of Tissot’s positioning in the market.

Tissot vs. Seiko

Tissot and Seiko are both well-established brands, but they cater to slightly different segments of the market. Tissot, being a Swiss brand, offers entry-level luxury watches with a focus on quality materials and craftsmanship. Seiko, a Japanese brand, is recognized for its innovative technologies and offers a wide range of watches at various price points, from affordable to high-end.

Tissot watches often use Swiss automatic or quartz movements, while Seiko offers a mix of quartz, automatic, and their unique Spring Drive technology. When it comes to style, Tissot tends to lean towards classic and elegant designs, whereas Seiko provides a range of styles from sporty to dress watches.

Tissot vs. Citizen

Tissot and Citizen both offer diverse collections of watches, with Tissot focusing on mid-range Swiss luxury and Citizen excelling in affordable, innovative timepieces. One of the key differences lies in the movements used: Tissot relies on Swiss automatic and quartz mechanisms, while Citizen is known for its Eco-Drive solar-powered technology.

In terms of design, Tissot goes for a more European style with classic, refined aesthetics, while Citizen keeps up with modern trends and offers a variety of casual, sporty, and elegant watches.

Tissot vs. Omega

While both Tissot and Omega are Swiss luxury watch brands, Omega is considered a higher-end brand with a rich history and celebrity endorsements. Omega is known for its iconic models like the Speedmaster, Seamaster, and Constellation, as well as its associations with the Olympic Games and the James Bond franchise.

Tissot, on the other hand, is more accessible in terms of price, offering quality Swiss watches at a relatively lower price range. While Omega employs high-end materials and technology in their watches, Tissot provides quality and durability without breaking the bank.

Tissot vs. Rolex

Comparing Tissot to Rolex is like comparing a mid-range brand to the pinnacle of luxury watches. Rolex, with its iconic Oyster case, is a symbol of prestige and success, known for their meticulous craftsmanship and rigorous testing processes.

Tissot, while still a respected Swiss brand, is positioned towards affordability and accessibility. While Rolex watches can sell for tens of thousands of dollars, Tissot offers timepieces that maintain Swiss quality at a much more modest price point.

Quality and Value

When it comes to Tissot watches, you’ll find that they are often praised for their impeccable quality and use of fine materials. Being a long-established Swiss brand, Tissot has earned a reputation for crafting exceptional timepieces, and many watch enthusiasts consider them an “affordable luxury” brand.

Their attention to detail is evident in the design and build of each watch. As a member of the Swatch Group, which is also responsible for renowned brands like Omega, Longines, and Blancpain, Tissot’s commitment to manufacturing high-quality watches at an affordable price is solidified.

One aspect of Tissot’s stature in the luxury watch market is their use of 18k gold in their more premium offerings. Watches made from solid 18k gold, such as the Tissot Vintage Powermatic 80 men’s watch, can reach prices of around $3,000. This shows that Tissot does cater to the high-end market with some of their product offerings.

Typically, Tissot watches are durably-built and provide great value for your investment. Although they may not hold their value as well as some of the more prestigious luxury brands, Tissot’s affordability and quality make them an excellent choice for those entering the world of luxury watches or looking for a reliable, stylish timepiece without breaking the bank.

Affordability and Pricing

When it comes to affordability, Tissot is often described as an entry-level Swiss luxury watch brand1. Owned by the Swatch Group, they’re positioned in the mid-range market, with prices higher than most high-street brands but lower than other Swiss brands like Longines, Omega, and Rolex2. This makes Tissot a more accessible option for those who want to experience Swiss luxury without breaking the bank.

One of the key factors in Tissot’s affordability is the variety of designs and price points they offer, with automatic watches starting under $700 and quartz versions at even more affordable prices3. This range means that you can find a Tissot watch to suit your style and budget without compromising on quality.

Tissot’s quartz models, such as the T-Touch, T-Race, and Sea-Touch, can typically be purchased for under $1k on the secondary market4. This offers excellent value considering the Swiss-made quality and features you get for that price. Of course, being a luxury watch brand, Tissot also has a premium side to its catalog for those willing to invest more.

To give you a better idea of Tissot’s pricing, here are some popular models and their approximate price ranges:

  • Tissot PR 100: $300 – $5005
  • Tissot T-Touch: $500 – $1,0004
  • Tissot T-Race: $400 – $9004
  • Tissot Sea-Touch: $900 – $1,3004

It’s worth noting that these prices can vary depending on the specific model, materials, and features. Nevertheless, Tissot’s pricing remains competitive and attractive compared to other Swiss luxury brands.

Avoiding Fake Tissot Watches

As with many reputable watch brands, the market is saturated with counterfeit timepieces. When searching for a genuine Tissot watch, it’s essential to recognize specific signs to avoid falling victim to fake products.

First and foremost, pay attention to the price. Genuine Tissot watches rarely cost under $200, so if you come across a new Tissot watch with a significantly lower price, it could be an indication that it’s a fake 1.

Next, examine the watch’s materials. Real Tissot watches mostly use stainless steel for their construction, and their T-Gold collection features 18K gold watch cases 2. Comparing the materials used for both real and counterfeit products will further help you distinguish the difference.

Accuracy and craftsmanship play a significant role in determining the authenticity of a Tissot timepiece. Take a closer look at the dial, where the logo and labels should be clearly printed and placed correctly. Check the positioning of the hands, ensuring they’re correctly aligned without touching each other.

Another aspect to consider is the movement. Genuine Tissot watches boast outstanding movement quality, usually Swiss-made. In contrast, fake watches often use poorly constructed movements that could be easily detected by an expert.

Lastly, purchase from authorized dealers or trusted sources. If you still have doubts regarding the authenticity of the watch, don’t hesitate to consult with an authorized Tissot dealer or a watch expert for a professional opinion.

Should You Consider Tissot?

Tissot, often regarded as an entry-level Swiss luxury watch brand, offers a wide range of high-quality and well-crafted wristwatches. The brand has a rich history that dates back to the mid-1800s and has become well-established over the years. But should you consider Tissot for your next watch purchase? Let’s explore some key aspects of the brand.

Firstly, Tissot takes pride in its Swiss Made label. Swiss timepieces are known for their precision, reliability, and craftsmanship – and Tissot is no exception. The brand uses top-notch materials such as 18K gold and sapphire crystals, ensuring quality and durability in every watch they produce. Furthermore, the watches are made in Switzerland, following strict regulations and meeting the high standards of Swiss watchmaking.

For watch collectors or those who appreciate fine timepieces, Tissot’s range of dress watches and casual wristwatches caters to various tastes and styles. While Tissot is not as exclusive as brands like Omega or Rolex, they still offer affordable luxury with prices ranging between $200 and $1,000. This makes the brand accessible to a wider audience, allowing more people to indulge in the world of Swiss luxury watches without breaking the bank.

One of the brand’s strengths is its adaptability and innovation, which helps it cater to a diverse consumer base. You’ll find Tissot timepieces in various materials such as stainless steel, gold, and titanium, as well as a range of complications and designs.

Comparing Tissot to other watch brands like Timex, there’s a clear distinction in the segment they cater to. While Timex is known for its affordable and functional watches, Tissot focuses on offering an accessible luxury experience without compromising the Swiss watchmaking heritage.

Here are a few aspects that make Tissot stand out:

  • Swiss Made craftsmanship
  • High-quality materials (18K gold, sapphire crystals)
  • A wide range of styles and designs to suit various preferences
  • Affordable luxury experience
  • Innovation and adaptability in their watch products

Taking all these factors into account, it’s evident that Tissot is a brand worth considering if you’re looking for an entry-level Swiss luxury watch. With their attention to detail, excellent materials, and a diverse choice of styles, there’s a Tissot timepiece for everyone desiring Swiss watchmaking quality at an accessible price point.

Share Your Love

Founder & CEO of Streetstylis

Leave a Reply

Your email address will not be published. Required fields are marked *