Is Tommy Hilfiger a Luxury Brand 2024? My Personal Experiences

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Looking to invest in a luxury fashion brand? Here’s a thought. Tommy Hilfiger, a global fashion powerhouse, is worth considering. But is it accurately classified as a luxury brand? 🤔💭💎🌍 #TommyHilfiger #LuxuryFashion

In this article, I share with you everything you need to know about its history, product offerings, quality, pricing, and customer reviews of Tommy Hilfiger to determine whether it is a good brand. I’ll also share my personal experiences with the brand and my verdict if it’s worth it.

I will consider factors such as the materials and construction of their products, comparison to similar brands, value for money, and overall customer sentiment.

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Is Tommy Hilfiger a Luxury Brand?

Compared to Other Luxury Brands

Tommy Hilfiger is an iconic American brand known for its classic and preppy style. You might wonder if it falls into the luxury category. When comparing its product offerings with those of other well-known luxury brands, it’s essential to consider the price range. For example, Tommy Hilfiger’s handbags can be easily compared with those of more expensive brands.

When you examine the price points, you’ll find that Tommy Hilfiger offers a variety of product lines that cater to different budgets.

However, the brand is not considered a luxury name but rather a premium brand. One of the main reasons for this classification is its desire to remain widely accessible to customers with diverse spending abilities.

Brand Reputation

Regarding reputation, Tommy Hilfiger is highly regarded in the American fashion scene and across the globe. Founded in 1985, the company manufactures and sells apparel, footwear, accessories, fragrances, and home furnishings and has even achieved a whopping 9.3 billion US dollars in retail sales as of 2021.

Tommy Hilfiger items could enhance your closet, as the brand is present in over 100 countries and operates more than 2,000 retail stores worldwide. The company’s founder, Tommy Hilfiger, remains the head designer of the various collections.

My Favorite Tommy Hilfiger Products

  1. Tommy Hilfiger Men Sweatshirt
    $79.50 $52.80
    • 100% Cotton
    • Soft feel, lofty weight and natural breathability
    • Quarter zip neckline
    • Super comfy
    • Various color options
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    02/27/2024 02:36 am GMT
  2. Tommy Hilfiger Men's Puffer Jacket
    • Various color options
    • Machine Washable
    • Ultra loft faux down insulation
    • Light weight and warm
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    02/27/2024 02:51 am GMT
  3. Tommy Hilfiger WomenEveryday Essential Jacket
    $180.00 $72.00
    • Machine Wash
    • Light weight
    • Comfortable
    • Classy elegant
    • Various color options
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    02/27/2024 03:21 am GMT
  4. Tommy Hilfiger Men's Long Sleeve Casual Button Down Shirt
    • Many color options
    • 97% Cotton, 3% Elastane
    • Soft, premium cotton
    • For work and weekends
    • True to size
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    02/27/2024 03:26 am GMT

Origins and History of Tommy Hilfiger

One thing that all luxury brands have in common is their impressive brand history, vision and journey.

Only very few make it to the top right from the start.

That’s why I include this here as an important indicator, because without it, it’s not a luxury brand either.

Well, it all started in the late 1960s when a young Tommy Hilfiger co-founded a clothing and record store named People’s Place in upstate New York. He had saved $150 from working at a gas station to start this venture, which eventually grew into a chain of ten stores.

However, this initial success didn’t last long. By the mid-1970s, People’s Place went bankrupt, and you would think this would be the end of Tommy’s fashion career. But no, he was not deterred. Instead, he saw this as an opportunity to learn and grow from his experience. He referred to it as his MBA.

Tommy then went on to work in fashion, perfecting his designs and eventually launching his eponymous brand in the 1980s. His signature style, characterized by the iconic red, white, and blue tag, has made him a household name in the fashion world.

You can see Tommy’s ambition in paving his way through the fashion industry. Despite facing challenges early on in his career, Tommy Hilfiger’s resilient spirit allowed him to overcome obstacles and ultimately create a brand synonymous with luxury and timeless style.

Is Tommy Hilfiger Good Quality and Are They Worth it?

Okay, we’ve cleared that up, too – the young one who fought his way up: an impressive story in any case.

But is it worth it?

First and foremost, they offer a unique blend of American styles and classic designs. You can expect an exciting mix of traditional and modern fashion trends that cater to various tastes.

Additionally, Tommy Hilfiger is known for its distinctive preppy and casual aesthetic, making it an ideal choice for those of you with a penchant for comfortable and timeless clothing. From their iconic polo shirts to their versatile denim, you can build an effortlessly chic wardrobe without sacrificing comfort.

Regarding durability, I appreciate them for providing long-lasting and well-made garments. Their emphasis on quality materials and craftsmanship ensures that your investment will stand the test of time.

I’ve had all my pieces from them for several years (even a sweater my dad gave me and has had for 20 years – you wouldn’t believe it if you saw it. It still looks good).

Quality, Craftsmanship and Materials Used

I am always impressed with the quality and durability of their products. They last long and are always super soft, comfortable, and high quality.

They use sustainable and ethically sourced fabrics to maintain a premium feel for their clothing. You’ll find Tommy Hilfiger garments comfortable and eco-friendly, from organic cotton to recycled polyester.

Moreover, they’re committed to eliminating hazardous chemicals from their production process. This ensures that the materials used are safe and positively impact the environment.

Brand Collaboration and Influence

Over the years, Tommy Hilfiger has partnered with various celebrities and artists, enhancing their reputation beyond just a clothing brand. You might remember their collaboration with Snoop Dogg, Puffy, Coolio, and Aaliyah in the early 1990s, which showcased baggy clothes with a relaxed fit that became popular in the hip-hop and R&B scenes.

They have also embraced the digital era by incorporating influencers at the heart of their marketing campaigns, like their ‘First-Timers‘ digital program. This groundbreaking initiative added a fresh perspective to their runway shows by introducing social media titans to provide content to their vast audience.

You’ll also be amazed by their F.A.M.E.S. design philosophy – an acronym representing the core pillars of their inspiration: fashion, art, music, entertainment, and sports. This mindset has led to numerous successful partnerships with musicians, actors, athletes, and more.

Is Tommy Hilfiger a Good Brand? Quality and Reviews


  • Fantastic designs: Most customers rave about the stylish designs of Tommy Hilfiger products. They offer a variety of styles for both men and women, catering to different tastes and preferences.
  • High-quality materials: Tommy Hilfiger is known for using high-quality materials, ensuring durability and long-lasting wear.
  • Wide range of products: From polos and blazers to watches and bags, Tommy Hilfiger offers a wide range of fashion items.


  • Pricey: While Tommy Hilfiger products are of high quality, they can be expensive for some. However, you get what you pay for – quality and style!

Overall, I can only report positive things about them, because I’m very satisfied with pretty much all of their products and they’ve never disappointed me. Sure, not every product is equally good and there is also one or the other, which I’ve never liked so much, but with what brand you like everything?


Is Tommy Hilfiger a premium brand?

Yes, most people see Tommy Hilfiger as a premium brand, but not a luxury brand. While it has some high-end and expensive items, most of its products fall into the mid-range price category, making them accessible to a wider audience

Is Tommy Hilfiger a low end brand?

No, Tommy Hilfiger isn’t a low-end brand. It’s a mid-range to premium brand, with some high-end and expensive items. Their products are generally accessible to a wider audience, but they aren’t considered low-end or cheap.

Are Tommy Hilfiger high quality?

Tommy Hilfiger is generally a high-quality brand, with a reputation for producing well-made, stylish and durable clothing with high-quality materials.

Which is better Tommy Hilfiger or Calvin Klein?

I can’t classify a clear winner between Tommy Hilfiger and Calvin Klein because both brands are high-quality, popular and well-regarded. It ultimately comes down to your personal taste and individual style. Both brands offer high-quality clothing and accessories with a focus on classic American style.

u003cstrongu003eIs Tommy Hilfiger a designer brandsu003c/strongu003e?

Yes, it’s a designer brand. Founder Tommy Hilfiger is a well-known fashion designer, and the brand is known for its classic American style and high-quality clothing and accessories. 

Yes, Tommy Hilfiger is still popular. They have a loyal following and continues to attract new customers with its classic American style and high-quality products. Tommy Hilfiger has also expanded into new markets and collaborations recently.

Is Tommy Hilfiger Cool?

Many see Tommy Hilfiger as cool while others don’t. The brand has a classic American style that can be seen as timeless and stylish, but it may not be seen as edgy or trendy by some. It comes down to your personal taste and style.

Is Tommy Hilfiger or Ralph Lauren more expensive?

Ralph Lauren is generally more expensive than Tommy Hilfiger. While they both offer high-quality clothing and accessories with a classic American style, Ralph Lauren has a reputation for being a luxury brand with higher price points.

Is Tommy Hilfiger Expensive?

Tommy Hilfiger is generally considered to be a mid-range to premium brand, with some high-end and expensive items. While its products are not as expensive as those of luxury brands, they are not considered low-end or cheap. 

Disclosure: We only recommend products we would use ourselves, and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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