Successful influencer Matilda Djerf from Sweden, loved by the whole world, enchants not only her millions of followers with her Scandi girl style but also the customers of her fashion brand Djerf Avenue.
As a fashion model, she inspires us all with her unique, elegant yet casual style and has brought back the blowout trend of the 80s/90s with her voluminous hair. It’s nice to see it back again!
With her oversized blazers, wide-leg pants, and colorful accessories, she defines the Scandi girl style. While Djerf first became famous for her hair tutorials on TikTok, her followers soon became obsessed with emulating her style.
And the good thing is that you don’t need much at all to imitate her style.
With these 20+ timeless minimalist pieces, it’s guaranteed to be a cinch for you to copy her style. 😉
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Who is Matilda Djerf & Why is She so Popular?
The 24-year-old began her career as an influencer about seven years ago when she first started posting on YouTube in 2016, sharing behind-the-scenes videos of photo shoots and her trips to Bali.
She now has over 2 million followers on Instagram, and she regularly provides new content. She also quickly went viral on TikTok when she started uploading to Tiktoks in 2021 January.
Her fans were quickly captivated by her blow-dried hair and unique clothing style, which she used to show them they needed tricks and insider tips.
A secret to success that also led her to launch her clothing brand Djerf Avenue in 2019 – and she has enjoyed huge success with it to date.
Matilda Djerf: 20+ Timeless Pieces with which You can Easily recreate her Style
Wideleg Pleated Pants
The pleated wide-leg pants are almost Matilda’s signature pants. Without the comfortable pants, probably not only her closet would be half smaller but also her outfit combinations in her feed.
Absolutely understandable: the comfortable and at the same time ultra-chic, timeless pants just go with everything and always look good.
A button-down shirt can be combined in many ways and always looks elegant.
Even pulled over the bikini on the beach, the look has something classic and at the same time casual.
An absolute must-have piece!
Oversized Black Blazers
The blazer can be thrown over almost any outfit and gives a casual-chic touch.
What’s better than not having to decide what to wear forever in the morning? With a matching suit, this dream comes true! 😉
Beige Oversized Blazers
Wide Leg Jeans
Comfy Sweat Suits
11. Leather Jackets
High Chelsea Boots
Of course, a Scandi girl look must not be missing jewelry. Because only through high-quality and expensive-looking jewelry the outfit comes into its own and unfolds its full potential – Matilda Djerf knows that too.
Pearl necklaces* look particularly glamorous, as they are usually worn only by the rich and beautiful and are not only a widespread status symbol but above all a sign of elegance.
Matilda knows how to wear such exquisite details with a cool, casual touch like hardly any other woman with the Scandi girl style. And we really have to say: it’s got something!
Bandanas are back in fashion! The trend from the 80s finally comes back this summer and brings a breath of fresh air into our closets!
Matilda also loves the colorful, exciting accessories in her voluminous hair.
How Would You Describe Matilda Djerf style?
Is Matilda Djerf French & What City does She Live in?
No, Matilda has Swedish citizenship and lives in a small town called Borås in Sweden – when she is not traveling.
What is Matilda Djerf Style Called?
Due to its minimalist, timeless style, it can be classified as a Scandi-girl style.
Why is Djerf Avenue so Expensive
Because according to their own statements on their “About Us” page, all of their items are ethically made in Portugal.
Also, their Portuguese factories follow European laws and directives regarding labor relations, which means they carefully select all factories to ensure high-quality standards.
In addition, Djerf Avenue pays strong attention to sustainability by designing items that have been developed and designed to last for several years. Accordingly, the brand pays a lot of attention to the high quality of the products, which ensures a long life of these products.
All their pieces are also as environmentally friendly as possible.
Styling yourself like Matilda is actually easier than most think. You don’t need a closet full of clothes like most influencers have, nor do you need a degree in fashion design.
Sure, her style is unique and very one-of-a-kind, but there are still a few little tricks that will help you style yourself the same way:
Look for Quality over Quantity:
You can see very clearly if a piece was made cheaply. So it will not make you look so elegant in any case. Rather pay attention to a high quality. In the end, you’ll get much more out of it anyway. If you buy cheap, you pay twice, as the saying goes, right? 😉
Get Basics You can Combine in Many Ways
Basics are the key to Matilda’s style. In fact, 90% of her looks are simply about combining her favorite basics like a casual pleated pants or an oversized blazer in new, exciting ways.
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*Disclosure for the article: “Matilda Djerf and her 20+ Must-Have Pieces”: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.