Ralph Lauren Aesthetic 2024: How to Get this Dreamy Style

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Are you a fan of the refined, smart-casual style, sprinkled with a bit of opulence? If so, the Ralph Lauren look is likely already on your radar. Renowned for its enduring appeal, premier materials, and meticulous craftsmanship, this classic style leaves a lasting impression. From iconic polo shirts to distinguished blazers and elegant dresses, the Ralph Lauren look blends relaxed and dressy, sophisticated yet comfortable in one seamless fashion statement.

So, whether you’re dressing up for a special occasion or want to elevate your everyday look, the Ralph Lauren aesthetic will impress. Let’s dive into the world of Ralph Lauren fashion and discover what makes this style so enduring and beloved.

Ralph Lauren’s Fashion Evolution


Ralph Lauren’s journey in the fashion world began in New York where he was born and raised. He has transformed his passion for design into an empire from humble beginnings. You’ll be thrilled to learn how he started with a simple idea and turned it into one of the most iconic fashion brands worldwide.

In the early 1970s, Ralph introduced his first women’s designs, including smartly tailored shirts and details inspired by his men’s line. The most significant milestone was the introduction of the now-iconic embroidered Pony in 1972, along with the Polo shirt, which turned out to be a timeless classic that is still a wardrobe staple today.

As you continue to delve into Ralph Lauren’s fashion evolution, you’ll discover his ability to innovate and adapt to the changing times. In March 2021, Ralph Lauren launched ‘The Lauren Look’, a subscription apparel rental initiative, showcasing his keenness to stay relevant and be a part of a sustainable future.


Ralph Lauren Aesthetic

Ralph Lauren’s achievements in the fashion industry are nothing short of phenomenal. His career has been marked by numerous accolades and milestones that solidify his status as an American fashion icon. Some of the key moments in his career include:

  • Creating an elite American lifestyle brand that has become a symbol of success and aspiration
  • Expanding his business to cover not just clothing but also accessories, fragrances, and home furnishings
  • Being recognized with prestigious awards like the CFDA’s Lifetime Achievement Award and the American Fashion Legend Award

Ralph Lauren Aesthetic

Ralph Lauren’s fashion empire is built on a distinctive aesthetic that transcends trends and remains relevant for decades. In this section, you will discover the key elements of the Ralph Lauren aesthetic, which includes the preppy and timeless style, denim and cowboy boots, and the outsider and striver themes. Dive into each sub-section to uncover the secrets behind the iconic brand’s aesthetics.

Preppy and Timeless

Get inspired by Ralph Lauren’s signature preppy style, featuring classic and timeless pieces that embody sophistication and effortless elegance. Think button-down shirts, blazers, knitwear, and chinos in a palette of clean and crisp colors. Embrace the power of versatility with essentials like the iconic Polo shirt – a wardrobe staple you can dress up or down for any occasion. The old money preppy style exudes confidence and success, giving you a stylish edge that never goes out of fashion.

Denim and Cowboy Boots

Channel your inner cowboy by embracing the denim and cowboy boots aesthetic pioneered by Ralph Lauren. The brand’s commitment to denim extends beyond jeans, incorporating jackets, shirts, and skirts made from premium right-hand twill, often featuring intricate patchwork or distressed details. Ralph Lauren denim pieces make a rugged yet refined statement amplifying your daring and adventurous side. Don’t forget to pair your denim ensemble with a quintessential pair of cowboy boots for an authentic Western-inspired look that captures the American spirit.

Outsider and Striver

The Ralph Lauren aesthetic also celebrates the ambitious outsider who strives for success, making a mark in society through hard work and determination. In your wardrobe, incorporate elements that showcase your confidence and aspiration, such as tailored suits, bold patterns, and luxurious fabrics. Stay fearless in your fashion choices, reaching for statement garments that highlight your individuality and blazing your own path. By embodying the outsider and striver spirit, you demonstrate your tenacity and drive, wearing Ralph Lauren’s aesthetic like a badge of honor.

Iconic Ralph Lauren Clothing

Polo Shirts

Get excited about the timeless classic that started it all: the Ralph Lauren Polo Shirt. Known for its impeccable design and unparalleled versatility, it’s no wonder that the Polo Shirt has become a staple in closets worldwide.

These iconic shirts are made from high-quality cotton mesh and are perfect for everyday wear or dressing up for a night out. When you rock a Ralph Lauren Polo Shirt, you’re not just wearing a piece of clothing – you’re making a statement about your appreciation for exceptional taste and fashion.

Suits, Tuxedos

Ralph Lauren’s suits and tuxedos are well-known for their exquisite craftsmanship and luxurious fabrics, making them essential additions to your wardrobe. Feel confident and sophisticated when you don these classy threads.


You can’t help but get excited about the fine selection of Ralph Lauren suits. From slim-fit to classic styles, they have something for everyone. Here’s a taste of what you can expect:

  • Material: High-quality wool to ensure your suit feels comfortable and drapes perfectly on your body.
  • Fit: Options include slim fit, classic fit, and more tailored styles to suit your preferences.
  • Patterns and colors: Choose from timeless solids, bold plaids, or sophisticated pinstripes to showcase your personality.


Nothing says elegance quite like a Ralph Lauren tuxedo, so they are a go-to choice for special occasions. Here’s what makes them stand out:

  • Material: Luxurious wool, velvet, or even silk, depending on your choice.
  • Style: Traditional black or daring colors to make a statement at any event.
  • Classic fit: Expertly tailored to ensure that you look your best on your big night.

Ralph Lauren Home Line

Ralph Lauren Aesthetic

Are you a fan of classic yet modern interiors? You’ll be thrilled to explore the Ralph Lauren Home collection’s fusion of vintage charm and contemporary design. Their attention to detail and craftsmanship make each piece truly stand out. You can even find designer furniture like the Mayfair Pedestal Extendable Dining Table and Mayfair Dining Arm Chair, adding both style and sophistication to your home.

Get ready to dive into luxury with the Ralph Lauren bedding and bath collections. The designer’s signature style is evident in their high-quality linens and accessories. Imagine laying down in their plush beds, like the eye-catching Dalton Leather Bed, a modern design wrapped fully in saddle leather.

Fragrances and Makeup

The Smell of Success

Get ready to immerse yourself in the world of Ralph Lauren’s iconic fragrances. Their scent captures the essence of classic American style, transporting you into a world of elegance and luxury. Step into a room and make a statement with popular scents like Romance Eau de Parfum or the bold Polo Cologne Intense.

Many of Ralph Lauren’s fragrances are celebrated for their well-balanced blend of fruity, floral, and woody notes. This creates a unique olfactory experience that captures the essence of the brand’s aesthetic. So why not treat yourself to a new Ralph Lauren perfume or cologne?

Getting the Ralph Lauren Look

Start by creating a flawless base with their foundation and face powders. Then, accentuate your natural beauty with high-quality lipsticks, eyeshadows, and mascaras that provide long-lasting wear and an exquisite finish. The icing on the cake? These products are designed to be luxurious yet practical so that you can achieve that perfect Ralph Lauren style anytime, anywhere.

In addition to makeup, you can also indulge in their sumptuous bath and body products. Pamper yourself with decadent body creams and shower gels, infused with the beautiful scents of their classic fragrances.

The World of Ralph Lauren Hospitality

The Polo Bar

Get ready to be amazed by The Polo Bar, one of Ralph Lauren’s global Hospitality collection’s signature restaurants. Located in the heart of New York City, this exquisite dining destination showcases Ralph Lauren’s trademark equestrian motif, allowing you to immerse yourself in an atmosphere that feels both exciting and elegant.

Here’s what you can expect at The Polo Bar:

  • Ambiance: Warm leather banquettes, dark wood paneling, and an eye-catching collection of equestrian-inspired artwork create an inviting atmosphere that reflects the refined sophistication of the Ralph Lauren brand.
  • Cuisine: Prepare your taste buds for a remarkable culinary journey with a menu featuring classic American dishes crafted from the finest seasonal ingredients. From mouthwatering steaks to satisfying salads, the Polo Bar offers a dining experience that is both comforting and refined.
  • Beverages: Indulge in a thoughtfully curated list of cocktails, wines, and beers designed to complement your dining experience. The Polo Bar’s bartenders are more than happy to guide you in your selections, ensuring that each sip is as enjoyable as the last.
  • Service: Experience service at its best as the Polo Bar’s attentive staff cater to your every need, truly embodying the graciousness and warmth that are synonymous with the Ralph Lauren brand.

Capturing the American Spirit

Ralph Lauren is a legendary brand that captures the essence of the American spirit, and you can feel it in every design. When you wear Ralph Lauren, you embrace the sense of freedom and wholeness that America represents. This iconic fashion brand has been synonymous with high-quality American apparel since its inception.

Picture this: cozy outdoor gatherings, vibrant autumn colors, and stylish clothes. You can feel the energy, excitement, and warmth in every fiber of Ralph Lauren garments, exuding the essence of American dreams. The brand has a way of transforming you into someone who belongs to the open and free-spirited American landscape.

Its timeless approach to iconic American style sets the Ralph Lauren aesthetic apart. Think of the classic Polo shirts and the Hampton Relaxed Straight Jeans, both carrying the American vibe with simplicity and sophistication. The brand embraces Western influences, intertwining them with casual elegance and modernity.

So, when you choose to wear Ralph Lauren, you showcase your love for the American spirit and contribute to the ongoing legacy that helped shape American style. Dive into the world of Ralph Lauren and experience the emotions and passions that embody the American Dream.

Pricing and Accessibility

For those who enjoy luxury, Ralph Lauren offers high-end pieces such as $400 Herringbone flannels and $1300 hooded cashmere sweaters. These exquisite items provide top-notch quality and exceptional design for the ultimate fashion statement. With these selections, you can show off your impeccable taste and love for the finer things in life.

However, if you’re looking for something more affordable, there’s still plenty of options. Ralph Lauren offers diverse products to cater to different budgets and preferences. Investing in timeless classics can achieve that signature Ralph Lauren aesthetic without sacrificing your savings.

One way to access Ralph Lauren’s world of style is through their seasonal sales and markdowns. By watching for these promotions, you can grab unique Ralph Lauren pieces at a fraction of their regular price. You might even find some hidden treasures in their clearance section!

Moreover, Ralph Lauren collaborates with different retailers to provide a variety of price points, making their products more accessible for everyone. By shopping for Ralph Lauren clothing at department stores or online retailers, you can find exclusive deals and discounts that suit your budget.


u003cstrongu003eWhat is the aesthetic of Ralph Lauren?u003c/strongu003e

Ralph Lauren’s aesthetic is often described as classic, preppy, and American. He is known for incorporating traditional styles, such as tweed blazers and cable-knit sweaters, into his designs while also incorporating elements of luxury and sophistication.

What type of style is Ralph Lauren?

Ralph Lauren’s style is often described as classic American, focusing on preppy and traditional designs. His clothing and accessories often incorporate timeless elements such as tweed, cable-knit sweaters, and polo shirts while incorporating luxury and sophistication. 

What is Ralph Lauren known for in fashion?

Ralph Lauren is known for his iconic American fashion designs, particularly his sportswear line Polo Ralph Lauren. He is also known for incorporating traditional styles and luxury elements into his designs and for building one of the world’s most successful fashion empires.

Ralph Lauren’s popularity can be attributed to his ability to capture the essence of the American dream through his classic, preppy designs. He has built a brand synonymous with luxury and sophistication and has created a timeless aesthetic that appeals to people worldwide.

Is Ralph Lauren luxury or not?

Ralph Lauren is considered a luxury brand, although the introduction of sub-labels has diluted the brand’s prestige. The Purple Label line for men and the Collection line for women are considered to be true luxury brands, while the Polo Ralph Lauren line is deemed to be a premium brand. 

What is Ralph Lauren culture?

Ralph Lauren’s culture is built around the idea of the American dream, with a focus on timeless style and authenticity. The brand is known for its classic, preppy designs and its ability to capture the essence of luxury and sophistication. 

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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