Stockholm Style 2024: How to Get This Dreamy Aesthetic

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Prepare for an enticing journey into the subtly sophisticated realm of Stockholm style! Fashion aficionados like you will uncover the ideal amalgamation of bare minimalism, refined elegance, and modern aesthetics in this lively Swedish metropolis. Mindfully selected, the Stockholm style embodies sleek lines and subtle designs that command everyone’s attention.

You’ll see that Stockholm’s fashion-forward residents favor a tonal palette, with navy, black, white, and greys dominating the scene. But don’t be fooled; this simplicity doesn’t mean they compromise on quality or flair. On the contrary, the chic inhabitants of this vibrant city use high-quality basics as the foundation for their eye-catching ensembles.

As you dive into Stockholm style, you’ll learn how to strike that perfect balance between casual and upscale. Adopting this discerning Scandinavian fashion sense will not only make you look fantastic, but it will also effortlessly elevate your entire wardrobe!

What is the Stockholm Style?

Stockholm style is a unique blend of minimalism, practicality, and modern design that you must experience! Swedish fashion embraces comfort without compromising aesthetics, particularly in the capital city. So, get ready to embody the essence of Stockholm style in casual and formal settings, as it caters to both men and women.

For men, the Stockholm style is about balancing the basics and keeping cool. You’ll find that the color palette is predominantly shades of navy, black, white, and greys, creating a sleek and sophisticated appearance. Denim and linen fabrics are especially popular for pants, with mid to low rise and often straight or wide leg fits. Black, loose-fitting, business casual trousers are also a must-have in your wardrobe.

The minimalist aspect of the Stockholm style is vital for both men and women. You’ll notice that the clothing is practical and comfortable, making it perfect for exploring museums, running in and out of shops, or just enjoying the Swedish lifestyle. The city’s most stylish residents focus on quality basics and tend to mix high-end pieces with affordable fashion from popular brand H&M.

Remember that Stockholm style is all about never looking like you’ve tried too hard. You should be able to look effortlessly chic, blending casual and high-end elements seamlessly. To embrace this modern fashion, don’t hesitate to experiment with clean lines, subtle colors, and versatile pieces that can be easily paired together or with bolder accessories.

Key Elements of Stockholm Style

Color Palette

Stockholm style embraces a subdued and minimalistic color scheme, predominantly featuring navy, black, white, and grey. This tonal palette allows for versatile outfit combinations, making mixing and matching different pieces easy while maintaining an air of sophistication.

Essential Wardrobe Items

Several key items are trending in Stockholm fashion. First and foremost: denim. For the effortlessly cool aesthetic, staple denim pieces like jeans and skirts are a must-have. Other important elements include:

  • Leather: Stockholm style often incorporates leather in the form of jackets, pants, belts or accessories.
  • Oversized clothing: Loose and slightly oversized pieces add to the relaxed and casual vibe, while still remaining chic.
  • Blue and white: Intersperse the more muted base colors with bright blue and white, adding a touch of vibrancy to your ensemble without distracting from its overall appearance.

Seasonal Outfits

Stockholm style is adaptable to weather conditions throughout the year. Here are some wardrobe tips for each season:

  • Spring: Keep it simple with light layers like oversized sweaters or flowy blouses. Combine them with jeans or skirts for a perfect transitional look.
  • Summer: Embrace the warm weather and break out those denim skirts or shorts, pairing them with lightweight tops in blues and whites.
  • Autumn: Minimalistic layers reign supreme this time of year – think navy trench coats, black leather jackets, and cozy knitwear.
  • Winter: Stay warm without sacrificing style by layering up with sleek black, grey, or navy coats, and don’t forget to accessorize with hats, scarves, and gloves to complete the look.

Swedish Brands

There’s no shortage of iconic and emerging Swedish brands embody Stockholm style perfectly. Many of these brands are known for their minimalist design, high-quality materials, and timeless appeal.

  • Acne Studios: At the forefront of Stockholm fashion, Acne Studios is a popular choice for those who appreciate modern design and clean lines.
  • Swedish Hasbeens: If you’re looking for the perfect pair of shoes to complete your outfit, Swedish Hasbeens offers a wide range of clogs and sandals.
  • Nudie Jeans: Known for their signature swirl-like pocket stitching and commitment to sustainable practices, Nudie Jeans has become a staple in any Stockholmer’s wardrobe.

Additionally, some other Swedish brands to consider are:

H&MAffordable, trendy fashion
MonkiBold prints and playful styling
& Other StoriesChic and sophisticated garments

International Brands

One notable example is NK, a luxury department store with a long history of providing Swedish and international brands to the people of Stockholm. NK houses upscale brands like Gucci, Prada, and Balenciaga and more affordable options from well-known global labels.

By combining both Swedish and international brands, you can really capture the chic, minimalist essence of Stockholm style. And remember: don’t be afraid to mix and match pieces from various labels to create your own unique look that truly represents you!

Style Inspirations

Street Style

Stockholm’s street style is known for its minimalist and androgynous approach. The fashionable residents of Sweden’s capital often work with a tonal palette of navy, black, white, and greys, using quality basics as the foundation for their ensembles. Their style subtly contrasts the colorful, neon-tinged fashion seen in Copenhagen. Stockholm’s street style is all about simplicity and functionality, emphasizing clean lines, perfect tailoring, and versatile pieces that can be easily mixed and matched.


There are a number of influential Swedes who epitomize Stockholm style. Some of these trendsetters include:

  • Elin Kling: A renowned fashion blogger and entrepreneur, Elin is considered one of the pioneers of Swedish fashion blogging. Her unique style marries luxury and streetwear looks with a Scandinavian touch. Follow her for wardrobe inspiration.
  • Caroline Blomst: A trailblazer in the street style movement, Caroline is a Stockholm-based photographer who captures the city’s dynamic fashion trends. Her work offers a glimpse into the real-life style moments of the city, providing an authentic perspective of Stockholm fashion. You can check out her photography for the latest trends.


  • Acne Studios: A staple in Swedish fashion, Acne Studios embodies the quintessential Stockholm aesthetic. Their designs are marked by simplicity, modernity, and a certain coolness that is uniquely Scandinavian.
  • Filippa K: As a brand that prioritizes sustainability and long-lasting garments, Filippa K illustrates the Swedes’ commitment to being environmentally conscious and stylish at the same time.

Shopping in Stockholm

Neighborhoods and Districts

  • Östermalm: Östermalm is known for its elegance and posh atmosphere. In this upscale neighborhood, you’ll find luxurious designer stores, high-end fashion boutiques, and a wealth of antique shops. It’s the perfect place to visit if you’re looking for unique pieces or premium quality items.
  • Södermalm: As Stockholm’s trendiest quarter, Södermalm boasts a myriad of creative, bold, and fashionable shopping spots. Here, you’ll come across Grandpa, an eclectic shop offering a mix of well-made clothing, vintage items, and designer homewares. In this vibrant area, expect to find hip clothing stores and unique design studios lining the streets.
  • Gamla Stan: Also known as the Old Town, Gamla Stan holds the charm and history of Stockholm. As you walk through its narrow cobblestone streets, keep an eye out for small shops showcasing a mix of Scandinavian design and handcrafted souvenirs. This picturesque district offers a delightful shopping experience with its blend of modern and traditional styles.
  • Norrmalm: Norrmalm is the heart of Stockholm’s shopping scene. Home to the bustling Drottninggatan shopping street, you’ll discover a plethora of stores offering everything from international brands to local designers. It’s an ideal spot to find that perfect Stockholm style outfit or accessory.

Best Shopping Destinations

  • Mall of Scandinavia: One of the largest shopping malls in the Nordic region, the Mall of Scandinavia features over 200 shops, offering a wide selection of fashion, electronics, home décor, and more. Here, you’ll find well-known international brands alongside local Swedish designers all under one roof.
  • NK Stockholm: As a true Swedish shopping icon, NK Stockholm (Nordiska Kompaniet) showcases the best of Scandinavian design and fashion. From luxurious designers to affordable high-street brands, this department store has everything you need to complete your Stockholm style collection.
  • MOOD Stockholm: Situated in the city center, MOOD Stockholm is a modern and innovative shopping destination. This mall provides a curated selection of trendy boutiques, concept stores, and popular restaurants, making it a must-visit for fashion and design aficionados.

Travel and Fashion Tips

What to Wear While Exploring

Your Stockholm style should prioritize both quality garments and performance to keep you cozy and protected while roaming the city streets. Opt for comfort with versatile and well-made outerwear, like coats and jackets suitable for urban excursions. With streets that can get wet and slippery from rain or snow, a good pair of slip-ons or walking shoes is essential. To complete your outfit, carry a stylish and functional bag to store your essentials.

Fashion Tips for Different Seasons

Spring: With temperatures ranging from 46-57°F / 8-14°C, Stockholm’s spring can be mild but still chilly at times. Layering is your best friend as you transition through the season. Opt for a mix of scarves, light sweaters, and jackets to keep you warm and dry during the occasional spring rain.

Summer: In summer, Stockholm style is casual and cool with an emphasis on breathable fabrics like cotton and linen. Embrace light dresses, shorts, and skirts to stay comfortable during warmer days. Don’t forget a light jacket or cardigan for cooler evenings, and always pack a tote bag for spontaneous swims or picnics by the water.

Fall: As temperatures start to cool, Stockholm style shifts to thicker fabrics and cozier knits. Embrace the fall season with layers like flannel shirts, oversized sweaters, and warm leggings or jeggings. Make sure to include a versatile jacket and waterproof shoes to protect against unexpected rain.

Winter: Stockholm winter fashion is all about bundling up against the cold while maintaining a sense of style. Dress in warm layers and invest in high-quality coats and jackets designed to withstand the elements. Choose waterproof boots and cozy wool socks to protect your feet, and don’t forget to accessorize with scarves, gloves, and hats for added warmth.


What is a Stockholm style?

u0022Stockholm styleu0022 refers to the fashion aesthetic popular in Stockholm, Sweden. It emphasizes a clean, minimalistic look with a focus on functionality and quality. The style often includes neutral colors, simple silhouettes, and statement accessories. It also incorporates sustainable and ethical fashion practices.

What is fashion like in Sweden?

Fashion in Sweden emphasizes a clean, minimalistic look with a focus on functionality and quality. The style often includes neutral colors, simple silhouettes, and statement accessories. It also incorporates sustainable and ethical fashion practices. Swedish fashion brands include Hu0026amp;M, Acne Studios, and Filippa K.

What do you wear in Sweden in the summer?

In the summer, it is recommended to wear lightweight, breathable clothing such as cotton, linen, and silk. Swedes often dress in layers, so it’s a good idea to bring a light jacket or cardigan. Comfortable walking shoes are also important. 

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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