The Ordinary Price Increase in Fall 2023: Latest News

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Did you spot the latest uptick in prices for some of your go-to skincare products from Ordinary? Trust us, you’re not the only one. This much-adored skincare label has hiked its prices, hitting a number of the fan-favorite products.

You might wonder why this price increase is happening and how it might impact your skincare budget. Staying informed is essential to make the best decisions for your beauty routine.

Let’s quickly examine the factors contributing to this change and how it might affect you and other skincare enthusiasts. Knowing the reasons behind the price hikes can help you better understand the brand’s decisions and what it means for the industry.

Factors Contributing to the Ordinary Price Increase

Considering the recent price hike by The Ordinary, you may be wondering why such a well-loved skincare brand decided to increase its prices. Let’s look at some critical factors that may have contributed to this decision.

Firstly, cost-push inflation is an essential factor to consider. This occurs when there is a rise in the cost of wages and raw materials, increasing the overall price levels. With the global economy facing various challenges, it’s not uncommon for production costs to escalate, ultimately impacting the prices you see on the shelves.

Another aspect worth mentioning is the ongoing Covid-19 pandemic. This global health crisis has had far-reaching effects on various industries, including the skincare and beauty sectors. Disruptions in supply chains, logistical issues, and increased demand for certain products have further exacerbated existing cost pressures. Could you imagine the impact of these disruptions on your favorite skincare brand?

It’s also worth noting that other skincare brands, such as the Inkey List, have faced similar challenges due to inflation and the rising cost of materials. This shared experience indicates that such price increases are not unique to The Ordinary but a sign of broader market challenges affecting skincare purchases.

Impact on Consumers and Businesses

When a famous skincare brand like The Ordinary raises their prices, the impact is felt by consumers and businesses alike. As a consumer, you might reevaluate your skincare routine to determine if these products are still worth the increased cost.

Your purchasing habits may shift as you search for more affordable alternatives or splurge on premium options. Sometimes, you might even cut back on the quantity of products used to make them last longer.

From a business perspective, companies in the skincare industry must stay competitive amidst price hikes like these. They must weigh the importance of maintaining customer loyalty while balancing the need to cover increasing costs. This may mean that retailers must explore creative marketing strategies, such as offering value packs, discounts, or loyalty programs, to keep customers engaged.

For some businesses, it can also lead to innovation, as they develop new products and formulations that provide similar benefits at a lower cost. The industry could see a rise in demand for alternative products, leading to increased competition and the potential for even more innovation in the market.

Undoubtedly, price increases can lead to a dynamic shift in the skincare landscape. As a savvy consumer or business owner, it’s key to remain adaptable and open to change in this ever-evolving industry.

Examples from Different Industries

The Ordinary Price Increase

As you may know, The Ordinary has recently announced a product price increase. Other industries are also facing rising costs and adjusting their prices accordingly. Let’s look at a few examples to understand how different industries cope with inflation and other cost increases.

For instance, the food industry has witnessed price hikes in recent times. Factors such as climate change, labor shortages, and transportation costs have all contributed to increased costs for food producers. The result? You might have noticed higher prices in your local grocery store.

The ongoing global chip shortage in the automotive industry has forced many car manufacturers to reduce production or even halt it temporarily. This shortage has led to limited availability of new cars, inevitably pushing up the prices for new and used vehicles. As a car buyer, you might be in for an unwelcome surprise the next time you visit a dealership.

Moving on to the energy sector, increasing demand for renewable energy sources has driven the cost of raw materials like lithium, nickel, and cobalt, vital components in renewable energy systems like batteries and solar panels. Consequently, you might see higher upfront costs when considering switching to sustainable energy sources for your home or business.

Last but not least, the hospitality industry has also seen a significant impact due to the ongoing COVID-19 pandemic. Travel restrictions and decreased tourism have resulted in job losses and uncertainty in the sector, leading hotels and other service providers to adjust their pricing strategies to compensate for the revenue shortfall. So, your dream vacation might cost more than you initially anticipated.

Future Outlook and Predictions

As you may know, The Ordinary is increasing its prices in 2023 due to the international cost of living crisis. So, what can you expect in the future for this famous skincare brand? Let’s take a look at some predictions.

The price adjustment will be applied across the business’s primary product categories, with prices rising by an average of US$1.12. For instance, their Natural Moisturizing Factors + HA will jump from $5.80 to $6.50. It’s important to consider the potential impact of these price changes on your skincare budget and routine.

While no one can predict the future with absolute certainty, there are a few factors that could play a role in how The Ordinary and the skincare industry as a whole evolve in the coming years:

  • Economic trends: If overall economic conditions, such as interest rates and inflation, continue to fluctuate, we might see further adjustments in the skincare market. Stay informed about these trends to make well-informed decisions about your skincare purchases.
  • Consumer preferences: As more people become aware of the importance of skincare, demands for high-quality, affordable products may increase. Will The Ordinary maintain its loyal customer base despite the price hikes? Only time will tell.
  • Competition: With the skincare market continuously evolving, new competitors could emerge, offering quality products at competitive prices. Keep an eye out for innovative brands that could offer similar results to The Ordinary’s products.


The Ordinary Price Increase

Why is The Ordinary so expensive?

There is no evidence to suggest that The Ordinary is expensive. Many of their products are known for being affordable and effective. Some of their products contain high-quality ingredients but are priced competitively compared to other skincare brands.

What has happened to The Ordinary?

As of April 2023, no significant news or events indicate that anything has happened to The Ordinary. The brand is still active and continues to release new skincare products.

Why did Sephora stop selling The Ordinary?

u003Ca class=u0022wpil_keyword_linku0022 href=u0022 title=u0022Sephorau0022 data-wpil-keyword-link=u0022linkedu0022u003ESephorau003C/au003E stopped selling The Ordinary products in 2020 due to a dispute between the parent company, Deciem, and its founder, Brandon Truaxe. The dispute involved allegations of mismanagement, fraud, and other issues. Sephorau0027s decision to stop selling The Ordinary products was likely a result of this dispute. 

Is The Ordinary being discontinued?

The Ordinary Price Increase

Yes, The Ordinary announced on its social media channels in late 2022 that they would discontinue its foundations and concealers early in 2023. However, there is no indication that the brand as a whole is being discontinued.

Why is The Ordinary not expensive?

The Ordinary is not expensive because they keep its marketing budget low and focus on selling products with high-quality ingredients at competitive prices. They also use simple packaging, which helps keep costs down. The brandu0027s commitment to transparency and integrity has helped them gain a loyal following of budget-conscious skincare enthusiasts.

Is The Ordinary a high end brand?

The Ordinary is not considered a high-end brand, as their products are generally priced lower than high-end skincare brands. However, they are known for using high-quality ingredients and offering effective skincare solutions at affordable prices, which has helped them gain a reputation as a u0022smartu0022 skincare brand.

Does Kim Kardashian use The Ordinary?

Kim Kardashian has publicly stated that she uses The Ordinaryu0027s Granactive Retinoid Emulsion 2% as part of her skincare routine. She has also been spotted with other products from the brand, such as the AHA 30% + BHA 2% Peeling Solution. 

Do any celebrities use The Ordinary?

Several celebrities have publicly endorsed and used The Ordinary products, including Kim Kardashian, Drew Barrymore, and Salma Hayek. The brandu0027s affordable prices and high-quality ingredients have made it a popular choice among budget-conscious skincare enthusiasts and celebrities alike.

Is the CEO of Ordinary dead?

There is no indication that The Ordinaryu0027s current CEO is dead. As of April 2023, the CEO of Deciem, the parent company of The Ordinary, is Nicola Kilner. The brand continues to operate and release new skincare products.

The Ordinary is popular due to its affordable prices, high-quality ingredients, and transparency. The brandu0027s commitment to science-backed skincare solutions and simple packaging has helped it gain a loyal following among budget-conscious skincare enthusiasts. Social media influencers and celebrities have also helped spread the word about the brand.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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