Why are Ray Bans So Expensive? The Surprising Truth 2023

Why are Ray Bans So Expensive: Sunglasses are one of the most commonly purchased items in the world. And for good reason- they make a huge difference in your face. But why are sunglasses so expensive?

In this post, we will explore all the details behind the high price of Ray Bans- from their unique design to the complex manufacturing process. We will also tell you where to buy them cheapest, and what kind of UV protection they offer.

So whether you’re looking for a stylish eyewear addition or an affordable way to protect your eyes from harmful rays, read on!

Why are Ray Bans so Expensive?

Ray-Ban sunglasses are considered expensive due to a combination of factors.

  • Quality materials and construction: Ray-Ban uses high-quality materials, such as acetate, metal and glass, to construct their frames and lenses. Additionally, they use traditional craftsmanship techniques combined with modern technology to manufacture their sunglasses, ensuring that each pair is made to the highest standards of quality and durability.
  • Brand reputation: The brand is a well-established and iconic brand that has a reputation for producing stylish and high-quality sunglasses. The brand’s iconic style and reputation for quality command a premium price.
  • Marketing and advertising: Ray-Ban invests heavily in marketing and advertising campaigns to maintain its reputation and appeal to consumers. This helps to create a strong brand image and demand for their products, which contributes to their higher prices.
  • Distribution and retailer’s margin: It’s a luxury brand and distributed through authorized retailers such as department stores, luxury shops, and optometrist. These retailers also add a margin on top of the price that Ray-Ban charges them.

History of Ray Bans

Why are Ray Bans So Expensive

Ray-ban sunglasses are arguably the most iconic pair of eyewear in the fashion world.

Ray-Ban is an American brand of sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is known for its iconic Wayfarer and Aviator models.

Ray-Ban’s Wayfarer sunglasses were first designed in 1952, and the Aviator model was introduced in 1936. Both models have been popularized by numerous films, television shows, and celebrities.

Ray-Ban sunglasses were originally designed for U.S. military pilots but quickly became popular among the general public. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group.

Today, Ray-Ban continues to be a popular and iconic brand known for its high-quality, stylish sunglasses.

The Design of Ray Bans

The design of Ray-Ban sunglasses is characterized by their iconic style and high-quality construction. The brand’s most popular models, the Wayfarer and Aviator, both feature a classic, timeless design that has stood the test of time.

The Wayfarer is characterized by its bold, rectangular frames and distinctive keyhole bridge. The frames are made of a variety of materials, including acetate and metal, and come in a wide range of colors and patterns. The Wayfarers are also known for their polarized lenses which are designed to reduce glare and provide better clarity and color perception.

The Aviator, on the other hand, has a more classic and timeless design. It features a metal wire frame, with teardrop-shaped lenses and a double-bridge. The lenses are often made of glass and are also polarized, providing 100% UV protection. The Aviator was originally designed for military pilots to protect their eyes from glare and harmful UV rays.

In general, Ray-Ban’s design is known for its durability, functionality and style. The brand continues to release new designs and updates to their classic models, while still maintaining the iconic style that has made them so popular.

How Ray Bans are made

Why are Ray Bans So Expensive

Ray-Ban sunglasses are made using a combination of traditional craftsmanship and modern technology. The manufacturing process starts with the design and development of new models and styles. This includes selecting the materials and colors, and determining the size and shape of the frames and lenses.

Once the design is finalized, the frames are made using a combination of manual and automated processes. The frames are typically made from a variety of materials, including acetate, metal, and titanium, and are cut and shaped using specialized tools and machines. The frames are then polished and finished to ensure a smooth and high-quality surface.

Next, the lenses are cut and shaped to fit the frames. Ray-Ban lenses are made from a variety of materials, including glass and polycarbonate, and are coated to provide 100% UV protection and polarized options. The lenses are then inserted into the frames and secured in place.

Finally, the sunglasses are inspected and tested to ensure they meet the brand’s high standards for quality and durability. The sunglasses are then packaged and shipped to retailers and customers around the world.

FAQ

What kind of UV protection do Ray-Ban sunglasses provide?

Ray-Ban sunglasses are designed to provide 100% UV protection for the eyes, which means the lenses block out 100% of the harmful UVA and UVB rays from the sun.

It’s lenses are specifically treated with a UV protective coating. Many of their models come with polarized lenses that reduce glare and improve clarity and color perception.

What kind of sunglasses does Ray-Ban make

Ray-Ban is an American brand of sunglasses and eyeglasses that offers a wide range of models and styles. Their most popular models include the Wayfarer and Aviator.

The Wayfarer is characterized by its bold, rectangular frames and distinctive keyhole bridge. The Aviator, on the other hand, has a more classic and timeless design, featuring a metal wire frame, with teardrop-shaped lenses and a double-bridge.

They also offer other models such as Clubmaster, Round, Erika, Justin, and many more.

Why is Ray-Ban so popular?

Ray-Bans are popular for a number of reasons, including their high-quality frames and lenses, perfect design, and high-quality materials.

Furthermore, Ray-Ban has been popular with more than just celebrities for decades due to its simple styling and influence on popular culture.

Is Ray-Ban high quality?

Yes, Ray-Ban is considered a high-quality brand of sunglasses. The company has a long history of producing stylish and durable sunglasses, using high-quality materials and manufacturing techniques.

Many of their models, such as the Wayfarer and Aviator, have become iconic and are widely recognized as symbols of style and quality.

Additionally, Ray-Ban has a reputation for being at the forefront of lens technology, offering polarized and gradient lenses that provide superior glare reduction and visual clarity.

Are Ray-Bans better for your eyes?

Ray-Ban sunglasses provide 100% UV protection, which is critical for eye health.

They also have an anti-reflection coating, color enhancement, and eye fatigue reduction, as well as scratch-resistant lens technology to protect your eyes.

It is important to note, however, that 90-99% UV protection is insufficient to protect the eyes from damage.

What is unique about Ray-Ban?

Ray-Ban sunglasses are famous for their high-quality frames and lenses.

They use Kalichrome lenses, which filter out blue light to sharpen details and reduce haze, making them ideal for misty conditions.

Ray-Ban sunglasses also absorb 85% of visible light and block the majority of blue light while providing “natural vision” because they don’t alter the colors you see.

The frames are lightweight yet durable and come in a variety of shapes ranging from subtle to statement-making making them the perfect sunglasses.

Are Ray-Bans low quality?

Ray-Bans are typically high-quality sunglasses made from durable, quality materials. They combine performance and fashion, with frames, lenses, and fit that make them worthwhile.

There is, however, a “kidster” collection with nylon frames and poly lenses that is less expensive than the majority of their other models. Look for imperfections in lettering or poor-quality hinges that may show traces of glue or melted plastic to identify a fake sunglasses.

Is Ray-Ban better than Oakley?

Both Oakley and Ray-Ban sunglasses give 100% UV wave protection, but each has unique benefits.

Oakley is excellent for sports and active lifestyles, whereas Ray-Ban is better for fashionistas and style trendsetters. Since crystal is optically superior to other materials and can be used in practically any pair of sunglasses, Ray-Ban frequently uses it in their lenses.

Do Ray-Bans scratch easily?

Since Ray-Ban sunglasses normally have sturdy frames and are scratch-resistant, they are less prone to get scratched.

The type of lenses you chose will also affect how easily they scratch.

Do Ray-Bans last?

Since Ray-Bans are made of high-quality lens and frame materials, they can last anywhere from 4 to 10 years with regular maintenance.

Ray-Ban provides a 24-month warranty on its products and since they are durable and scratch-resistant, authentic Ray-Bans are a wise investment.

Are RayBans worth the money?

Yes, Ray-Bans are worth the investment because they have both protective lenses and long-lasting frames.

They are reasonably priced (between $150 and $500), and genuine Ray-Bans are scratch-resistant and long-lasting.

Is Ray-Ban considered luxury?

Yes, Ray-Ban is considered a luxury brand.

After Luxottica took over the brand, it was re-tooled and brought back from the brink.

Ray-Bans are expensive due to their high-quality materials and craftsmanship, as well as the fact that luxury brands send in their own designs for inspiration.

 

*Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

 

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Elisa

Founder & CEO of Streetstylis

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