Why is Djerf Avenue so Expensive? + Everything You Need to Know About Matilda

Why is Djerf Avenue so Expensive: The successful influencer from Sweden, loved by the whole world, enchants with her Scandi girl style not only her millions of followers but also the customers of her fashion brand Djerf Avenue.

As a fashion model, she inspires us all with her unique, elegant, and at the same time casual style and has brought back the blowout trend of the 80s/90s with her voluminous hair. Great to see this happening again!

With her oversized blazers, wide-leg pants, and colorful accessories, she defines the Scandi girl style. So while Djerf initially went viral for her hair tutorials on TikTok, her followers soon became obsessed with emulating her style.

Why is Djerf Avenue so Expensive?

Because according to their own statements on their “About Us” pageall of their items are ethically made in Portugal.

Also, their Portuguese factories follow European laws and directives regarding labor relations, which means they carefully select all factories to ensure high-quality standards.

In addition, Djerf Avenue pays strong attention to sustainability by designing items that have been developed and designed to last for several years. Accordingly, the brand pays a lot of attention to the high quality of the products, which ensures a long life of these products.

All their pieces are also as environmentally friendly as possible.

How to Dress Like Matilda Djerf?

As we mentioned earlier, she has a minimalist style that doesn’t require as much as you might think.

Because the good news is: Mimicking her style is as easy as can be – all it takes are these Matilda Djerf essentials:

Button-Down Shirts

Button-down shirts aren’t only super casual chic and can be combined in many ways, but they are also an essential part of Matilda’s closet.

Whether she combines the shirt with an oversized blazer or casual wide-leg jeans, button-down shirts simply can not be missed.

And the great thing about it: Almost everyone has at least one of these shirts at home – otherwise ask your father or brother for some. 😉

Matilda Djerf Style Guide: Oversized Blazers

Matilda Djerf, who is often seen in oversized blazers, styles this chic must-have jacket casually cool while still giving it a chic, feminine touch.

A black and a gray oversized blazer are no longer indispensable from either her closet or her feed, which can also help you achieve Matilda Djerf‘s effortlessly chic style.

In doing so, wear your oversized blazer best with a skirt or with cream jeans to complete the look.

Wide-Leg Pants

What’s better than a pair of suit pants with pleats, but casual and wide enough to wear comfortably in everyday life and elegant at the same time?

Right, nothing. At least not for Matilda. Because she wears casual cool pants up and down, creating new styles every day with this fashion essential.

COS - Wide-Leg Tailored Pants

Crafted from traceable wool, these black wide-leg tailored trousers have been designed to fall loosely over the body. The front pleats and back darts create a flattering silhouette, while the side slip pockets and back welt pocket make them functional. The concealed adjustable-button tab allows the trousers to be worn low-slung or on the waist.

- Hook-and-bar closure 

Certified according to the Responsible Wool Standard, to protect the welfare of the sheep and their environment

100% RWS Wool / Dry clean

$150

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Relaxed Fit Jeans

A staple piece in her style is also the relaxed-fit jeans, which she often styles casually for every day with a top and sneakers during the day and often styles it up with heels and a button-down shirt and a blazer in the evening.

In any case, it’s clear that casual jeans belong to Matilda like Ben belongs to Jerry.

However, you will hardly see the famous beauty in skinny jeans – comfortable style is much too important to her for that.

Cool Sunglasses

As with many other influencers and celebrities, the cool sunglasses may not be missing also with the Swedish influencer.

Whether the sun is shining or not, sunglasses are stylish accessories that will upgrade your outfit in no time and instantly give it a cool touch.

They also have the huge advantage that you can simply put them on, especially on days when you don’t feel like wearing makeup or you just don’t feel that comfortable.

Anyway, an absolute must-have if you want to imitate the Scandi-girl style of the fashion icon.

Our Favorite
COS - Oversized Aviator Sunglasses

Designed in the COS atelier, these aviator sunglasses are part of our debut sunglasses collection. Crafted from recycled brass with a gold-tone finish, they feature tinted polarized lenses and are finished with a flexible hinge and a curved temple for a comfortable fit.

- Adjustable nose pads

- 100% UV protection

- This product bears the CE mark

$120

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 Dresses and Skirts

If you think that the style of the world-famous influencer is only filled with casual jeans and oversized blazers, you’re wrong.

Matilda loves feminine looks with dresses as well as skirts in addition to all the casual, comfortable outfits.

The advantage is that you only have to pick out the jewelry and shoes with dresses – and your look is ready.

Our Pick
COS - Knitted Midi Tube Dress in Ibiza Blue

Knitted from a blend of recycled fabric with a touch of stretch for comfort, this bright-blue tube dress is designed for a close fit with shaping at the waist to highlight the silhouette.

- Thin straps

- Made from pre-consumer waste and used fishing nets, recycled nylon reduces our demand for natural resources 

56% Viscose, 43% Recycled polyamide (Recycled nylon), 1% Elastane / Machine washable 

$135

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How Do I Dress Like Matilda Djerf on a Budget?

This is also easier than you might think at first: Because in reality there are now many affordable stores where you can get high-quality pieces (best of the above-mentioned staple pieces), with which you can put together outfits in Scandi girl style.

Of course, the epitome of her style is her own fashion brand Djerf Avenue, but we all know that here they pay attention to very high quality, and therefore the prices are quite high.

If you don’t want to spend that much or want to save your wallet, you can get comparable quality for much lower prices at these stores and you’ll be well served:

Shop At These Stores for The Same Quality:

Mango

Mango inspires the world by sharing its passion for the Mediterranean style and culture.

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Your Favorite Sneakers
Veja

VEJA is a French minimalist footwear brand that produces high-quality, timeless sneakers


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Theory

Theory believes that cool, tailored garments made from the best materials can change the way we live, improve the way we work, and inspire the way we live.

We earn a commission if you make a purchase, at no additional cost to you.
Our Favorite
COS

A destination for timeless design

Every piece is made to last beyond the season. With a focus on craftmanship, COS brings you essentials for the modern wardrobe.

Buy better, keep forever.


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Massimo Dutti

Massimo Dutti, part of the Inditex Group, is the higher-quality, more expensive brand next to Zara. 

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Arket

ARKET is a modern marketplace and a trendy lifestyle destination at the same time: they offer high-quality products for men, women, children, and living spaces.

The name ARKET is a reference to the Nordic heritage and our Nordic soul and means "sheet of paper" in Swedish. 

It symbolizes creativity and innovation and open-mindedness in connection with the simple aesthetic that runs strictly through their range. 

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12 Storeez

Taking inspiration from women’s lives and needs, 12 Storeez strives to create a wardrobe that you will wear for years to come. 

A capsule wardrobe for a busy life. Clothes that work for you time and time again. Timeless, feminine, and subtle.

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My Personal Favorite
Karl Lagerfeld

Behind the dark sunglasses, elegant suit, and immaculately styled hair - behind the appearance of the global fashion icon - Karl Lagerfeld was above all one thing: an incredible human being.

Blessed with an extraordinary capacity for perception.

Incredibly well-read. A fantastic storyteller. His friends knew him as a brilliant, generous, and loving person. And what may surprise many: as someone who had a sharp sense of humor and always used it at just the right moment - a quality that made him an incredibly entertaining conversationalist.

So behind the carefully staged image that the public saw of him, there was an incredible amount more...

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& Other Stories

Designed in Paris, Stockholm, and Los Angeles - for stylish diversity.

Each piece of the design studio has its unique expression, reflecting the constantly evolving, characteristic styles of the city in which it is located.

We earn a commission if you make a purchase, at no additional cost to you.

Why is Matilda Djerf so Popular?

The 24-year-old began her career as an influencer about seven years ago when she first started posting on YouTube in 2016, sharing behind-the-scenes videos of photo shoots and her trips to Bali.

She now has over 2 million followers on Instagram, and she regularly provides new content. She also quickly went viral on TikTok when she started uploading to Tiktoks in 2021 January.

Her fans were quickly captivated by her blow-dried hair and unique clothing style, which she used to show them they needed tricks and insider tips.

A secret to success that also led her to launch her clothing brand Djerf Avenue in 2019 – and she has enjoyed huge success with it to date.

What Size is Matilda Djerf / Matilda Djerf Height

She is actually very small with her 162cm (5 feet) – and that only makes her even cuter 😉

What is Matilda Djerf Ethnicity?

The social media influencer has Swedish nationality and she lives in a small town called Borås in Sweden – when she is not traveling.

How Would You Describe Matilda Djerf style?

With her oversized blazers, many button-down shirts, and colorful accessories, her chic everyday style belongs to the category of a Scandi-girl style.


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*Disclosure for the article: “How to Dress Like Matilda Djerf”: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

Elisa
Elisa

Founder & CEO of Streetstylis

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