35 Mens Old Money Brands The Rich Wear

Mens Old Money Brands: Those interested in the timeless, elegant style of the upper class and nobility will surely wonder where to find garments in this style.

We have put together a collection of 14 affordable stores and one of 21 designer brands.

You’re sure to find what you’re looking for on your way to the old-money aesthetic!

Old Money Brands: Those interested in the timeless, elegant style of the upper class and nobility will surely wonder where to find garments in this style.

We have put together a collection of 14 affordable stores and one of 21 designer brands.

You’re sure to find what you’re looking for on your way to the old-money aesthetic!

35 Mens Old Money Brands The Rich Wear (Don’t Miss Nr. 5)

14 Affordable Mens Old Money Brands

12 Storeez

Taking inspiration from women’s lives and needs, 12 Storeez strives to create a wardrobe that you will wear for years to come. 

A capsule wardrobe for a busy life. Clothes that work for you time and time again. Timeless, feminine, and subtle.

We earn a commission if you make a purchase, at no additional cost to you.
Arket

ARKET is a modern marketplace and a trendy lifestyle destination at the same time: they offer high-quality products for men, women, children, and living spaces.

The name ARKET is a reference to the Nordic heritage and our Nordic soul and means "sheet of paper" in Swedish. 

It symbolizes creativity and innovation and open-mindedness in connection with the simple aesthetic that runs strictly through their range. 

We earn a commission if you make a purchase, at no additional cost to you.
Massimo Dutti

Massimo Dutti, part of the Inditex Group, is the higher-quality, more expensive brand next to Zara. 

We earn a commission if you make a purchase, at no additional cost to you.
Your Favorite Sneakers
Veja

VEJA is a French minimalist footwear brand that produces high-quality, timeless sneakers


We earn a commission if you make a purchase, at no additional cost to you.
Our Favorite
COS

A destination for timeless design

Every piece is made to last beyond the season. With a focus on craftmanship, COS brings you essentials for the modern wardrobe.

Buy better, keep forever.


We earn a commission if you make a purchase, at no additional cost to you.
Mango

Mango inspires the world by sharing its passion for the Mediterranean style and culture.

We earn a commission if you make a purchase, at no additional cost to you.
Theory

Theory believes that cool, tailored garments made from the best materials can change the way we live, improve the way we work, and inspire the way we live.

We earn a commission if you make a purchase, at no additional cost to you.
My Personal Favorite
Karl Lagerfeld

Behind the dark sunglasses, elegant suit, and immaculately styled hair - behind the appearance of the global fashion icon - Karl Lagerfeld was above all one thing: an incredible human being.

Blessed with an extraordinary capacity for perception.

Incredibly well-read. A fantastic storyteller. His friends knew him as a brilliant, generous, and loving person. And what may surprise many: as someone who had a sharp sense of humor and always used it at just the right moment - a quality that made him an incredibly entertaining conversationalist.

So behind the carefully staged image that the public saw of him, there was an incredible amount more...

We earn a commission if you make a purchase, at no additional cost to you.
& Other Stories

Designed in Paris, Stockholm, and Los Angeles - for stylish diversity.

Each piece of the design studio has its unique expression, reflecting the constantly evolving, characteristic styles of the city in which it is located.

We earn a commission if you make a purchase, at no additional cost to you.

14 Designer Mens Old Money Brands:

  1. Ralph Lauren
  2. Lacoste
  3. Brunello Cucinelli
  4. Hermès
  5. YSL
  6. MaxMara
  7. Chanel
  8. Bec + Bridge
  9. Dior*
  10. Hermes
  11. Cartier*
  12. Nanushka*
  13. Balmain
  14. Loro Piana
  15. Barbour
  16. Ermenegildo Zegna
  17. Brioni
  18. Armani
  19. Mach & Mach
  20. René Caovilla
  21. Jacquemus

What is the Old Money Aesthetic?

The Old Money Aesthetic refers to the nobility, the aristocracy, or the rich upper class in general. These are people who haven’t earned their wealth themselves but have inherited it.

A motif of this aesthetic that can hardly be overlooked is the sports of golf and tennis, which in most countries tend to be associated with the upper class. Polo or other equestrian sports are also seen time and again.

By stamping these motifs, you can see that it’s a timeless, very classically chic style that exudes pure elegance and therefore enjoys great admiration in society.

And contrary to what you may think, the enthusiasm for this aesthetic can be observed in all generations and even in the youngest fashion fans.

Because in truth, the hashtag #oldmoneyaesthetic has more than 90 million views on TikTok worldwide, while #oldmoney already counts 322 million.

So the trend is clear: fashion-wise, we’re moving – finally – back towards timeless fashion. Fashion houses like Chanel and co. will surely be happy about that!

Where Did the Old Money Aesthetic Come From?

As I mentioned earlier, so-called old money is money that has been passed down and inherited over several generations.

Moreover, families with old money don’t come from middle-class or working-class families, but from businesses or fortunes from several generations ago.

The so-called “new money,” on the other hand, was earned recently. The new rich are first-generation millionaires and billionaires.

Accordingly, the “Old Money Aesthetic originally came from families with aristocratic titles (titles of nobility) in Europe or also from the WASP culture (White Anglo-Saxon Protestant) in the United States, who can afford, for example, the sports of polo, golf or tennis.

In series like “Bridgerton” or “The Crown,” we see again and again such families, who with their elegant, chic style contribute to this style (again) gaining popularity.

Who Wears Old Money Fashion Brands?

In particular, the rich upper class and nobles were the original bearers of this style.

However, as more and more fashionistas have been swept away by this timeless style, today we see a veritable bubble of people enjoying and following this aesthetic.

In other words, today this style is no longer just for the rich, but for anyone who wants to be and who can identify with the class of this group of people.

What Are the Characteristics of the Old Money Style?

  • Bright colors like white, light blue, or rose
  • High-quality fabrics like linen, cotton, silk, wool
  • The stereotypical tying of the sweater around the shoulders
  • Tennis clothes like tennis skirts or polo shirts
  • No flashy designer logos

What Are Old Money Brands

When you’re rich, you can afford to be picky about what you wear. You don’t just buy anything off the rack. You want your clothes to feel like an extension of yourself—an expression of who you are and what you stand for.

That’s why rich people stick with old money brandsbrands that have been around for decades, even centuries because they know that those brands understand how to make high-end goods that are timeless and chic.

These brands have an elegant aesthetic that transcends trends and seasons, so they’re perfect for dressing up or dressing down any outfit.

These brands aren’t flashy or trendy—they’re refined and classic.

Old money clothing brands in general are made for the wealthy who appreciate high-quality products and good taste. Old money people don’t buy into trends; they buy into quality and style that will last them a lifetime.

Their aesthetic is clean and simple, without being boring or bland. It’s about classic lines and subtle details that elevate their clothing from ordinary to extraordinary.

Whether you’re a man or woman, young or old, rich or not-rich at all: if you want to dress like an old money brand, don’t miss these 35 best old money clothing brands.

Do Old Money People Wear Designer Brands at all?

That’s a challenging question, which we can only answer very stereotypically again.

It’s clear that wealthier people, in particular, also buy from more expensive brands. But just because a person wears a designer brand, it doesn’t mean they are affluent. There are far too many good tricks for faking wealth these days.

But I can say from experience: the really wealthy people hardly ever wear clothes where you can immediately recognize the brand. In most rich circles of acquaintances, it is simply indecent, if not inappropriate, to wear clothes with a thick inscription or an all-over print with a designer logo.

They are much more likely to go for genuine quality in the form of proper material, cut, and durability. But in the end, most of them don’t care about the brand – it’s just that quality often comes at a price, and that’s why wealthy people tend to spend more on their clothes.

Of course, there are also just as many people who wear these “flashy” clothes who have money, but usually, these are then rather nouveau riche than really rich.

How Do Men Make Old Money Wardrobes?

To recreate the old money style, it is first important to understand the basic rules of this aesthetic, so that you can do it with ease.

These are the main tips you need to follow to look old-money:

1. Light Colors

Especially in summer, a simple and super helpful tip is to go for lighter colors like white, light blue, pink, yellow, or other light pastel shades.

This is because the rich know that light colors not only protect them from excessive sunlight, but these colors also make them look much neater, friendlier, and most importantly, chicer.

Dark clothing quickly looks dull and can leave a rude, distant impression, which is to be avoided at all costs, especially for rich people.

After all, just because these families are already wealthy doesn’t mean they don’t want to expand their wealth. And for that, good contacts and long business relationships are essential – so their overly bright clothing sets a foundation stone for friendly, open conversations here.

So if you’re also interested in networking with successful, interesting personalities, you should heed this simple but effective tip.

2. High-Quality Fabrics

Bad materials can ruin your outfit within seconds. Because even if you think that most people don’t see the fabric composition of your look: They do, unfortunately.

Maybe not necessarily the direct fabric mix, but still, you see – and worst case you smell – the bad production and manufacturing of these items.

Pieces from predominantly synthetic fabrics should be taboo from now on! They only make you sweat excessively anyway, always look cheap, and make you look anything but elegant.

I, therefore, recommend, especially if you’re on a budget, that you create capsule wardrobes with 20-30 elegant, timeless pieces for each season, which you can then combine in the most diverse chic ways. This will not only save you a lot of time and stress, but also a lot of money.

So invest rather in a few, high-quality materials, for example, linen, cotton, wool, silk, or cashmere instead of unnecessarily many pieces in poor quality at the worst of almost fashion stores to own.

3. Tie a Sweater Over Your Shoulders

Who doesn’t know this casual chic look?

I actually put together a few outfits in this style myself yesterday and even though I already loved tying sweaters over my shoulders before, yesterday I realized even more how much it makes the outfit more elegant.

And I highly recommend this to you too: tying a sweater over your shoulders has such a great, casually elegant vibe that puts you right into that “right off the tennis court” flair.

It’s basically such a simple trick, but it really works wonders and is practical too. When it gets a little chilly in the evening, you’ll have something you can throw on right away and you won’t have to lug a jacket around.

4. No Flashy Designer Brands

Something that wealthy, “old money” people probably hate the most are flashy logos that literally scream “I want to look rich.

Since these people 1. don’t need it and 2. don’t find it elegant, you won’t see anyone with old money walking around like this.

And that’s a good thing – it gives us the advantage of not having to wear designer pieces to recreate this aesthetic.

With high-quality materials and a good fit, everything is already done – it shouldn’t even be recognizable from the outside, from which brand an item is. And if you can see a logo it should be a small, minimalist logo such as on Ralph Lauren* or Lacoste Polos*.

5. Tennis Clothes like Polo Shirts

An important motif of the aesthetic is the sporty chic side of golfing, playing tennis, or polo.

That is why many wear the elegant style in these sports.

The obligatory “hanging sweaters over shoulders” actually comes from golfers, who would otherwise be too cold. This style always has something very elegant, and casual.

The good thing about it: To look old-money, you can also be sporty and elegant on the road. The best way to do this is with an elegant polo shirt. But never forget the sweater over your shoulders 😉

What are Typical Old Money Items The Rich Wear?

The Polo Bear Sweater

The Polo Bear Sweater* is a classic example of an old-money piece. This 100% cotton sweater was made famous in the 1980s when it was worn by celebrities such as Tom Cruise and Bruce Willis.

The Polo Bear Sweater* comes in several colors, including white, navy blue, hunter green, and maroon.

It can be worn both as a sweater or jacket depending on your preference for warmth on that particular day. The garment also boasts an embroidered logo with a bear paw print on the left breast pocket.

This type of clothing can be worn with jeans and chinos to give you that relaxed look while still looking classy at the same time—and you can wear it with a suit or t-shirt too! It’s versatile enough to go well with any ensemble you put together since its design allows it to fit seamlessly into any number of outfits (ex: vests).

The Polo Ralph Lauren Polo Bear Sweater is a timeless piece of the old-money aesthetic.

Ralph Lauren Purple Label

Ralph Lauren Purple Label is a luxury brand known for its high quality and high price.

If you want to see what the rich wear, this is one of the brands you can find in their closets.

It’s hard to go wrong with Ralph Lauren Purple Label. The brand offers several different collections for men and women, each with its own distinct style.

For example, their classic line features timeless staples like t-shirts and jeans that are perfect if you want something simple but stylish; meanwhile, the Double RL line offers upscale tailoring options that will make you look like an A-lister on Oscar night (if only).

Cartier Tank Watch

If you have the budget and are looking for a classic watch that will remain in style forever, then the Cartier Tank Watch* is a great choice. This timepiece is one of the most popular watches among old money people and it has been worn by many famous people.

  • It’s timeless: Fashionista’s favorite brand, Cartier has been producing quality timepieces since 1847. The Tank watch* was introduced in 1917 as part of their larger collection of iconic designs, including other classics like the Santos model (1932), Pasha de Cartier (2005), and Ballon Bleu (2014).
  • It’s beautiful: Every aspect of this watch is stunning from its iconic bezel to its elegant Arabic numeral markers on the dial to its durable leather strap. From an aesthetic standpoint alone, this piece would make someone feel special if given as a gift or even just worn every day!

It’s also worth keeping in mind that, while some watches are not ideal investments (like an Apple Watch), the Tank watch is a great choice. The watch has been around since 1917 and will remain in style for years to come.

Cartier also produces limited edition versions of their classic designs every now and then, so if you’re lucky enough to own one of those then that could increase its value even further!

Burberry Trench Coat

A Burberry Trench Coat* is a classic investment piece. It will be with you for years, and it’s worth every penny.

This is because the trench coat has been around for over 100 years, but it’s never gone out of style. The trench is a classic raincoat and travel coat, but it can also be worn as outerwear or even as a formal coat.

There are two considerations to make when deciding which trench coat to buy. First, and most importantly, is color. As a general rule, the brighter the color of your trench coat, the more expensive it’s likely to be. The second consideration is whether or not you want your coat lined.

Loro Piana Cashmere Overcoat

Loro Piana is an Italian luxury clothing brand that produces cashmere, wool, and silk clothing.

The company was founded in 1953 by brothers Giuseppe and Renzo Loro Piana and was based in Milan, Italy. Today, it has expanded its operations to include offices around the world including New York City.

The brand has a royal warrant from Queen Elizabeth II of Britain and also a royal warrant from King Carlo Felipe IV of Spain because they sell some clothes made from cashmere wool that comes from Tibet (and is protected by law).

Is Chanel Old Money?

With its timeless designs and cutsChanel is definitely one of the pioneers when it comes to “old money brands.

In particular, the world-famous tweed jackets of the brand enjoy great popularity among the women of wealthy families.

Is Polo Old Money?

Polo Ralph Lauren is also one of the top 10 “old money” clothing brands, and with its classic polo shirts*, it’s hard to imagine a golf course without them.


*Disclosure about the article: “35 Mens Old Money Brands for Men”: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.


If you liked this blog article about the 30 Mens Old Money Brands for Men, don’t forget to follow us on Pinterest so you don’t miss any more fashion and beauty news!

Elisa
Elisa

Founder & CEO of Streetstylis

Leave a Reply

Your email address will not be published.