35 Old Money Brands The Rich Wear (Don’t Miss Nr. 5!)

Old Money Brands: Those interested in the timeless, elegant style of the upper class and nobility will surely wonder where to find garments in this style.

We have put together a collection of 14 affordable stores and one of 21 designer brands.

You’re sure to find what you’re looking for on your way to the old-money aesthetic!

35 Old Money Brands The Rich Wear + Where to Buy Old Money Clothes

14 Affordable Old Money Brands:

12 Storeez

12 Storeez

Taking inspiration from women’s lives and needs, 12 Storeez strives to create a wardrobe that you will wear for years to come. 

A capsule wardrobe for a busy life. Clothes that work for you time and time again. Timeless, feminine, and subtle.

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ARKET is a modern marketplace and a trendy lifestyle destination at the same time: they offer high-quality products for men, women, children, and living spaces.

The name ARKET is a reference to the Nordic heritage and our Nordic soul and means "sheet of paper" in Swedish. 

It symbolizes creativity and innovation and open-mindedness in connection with the simple aesthetic that runs strictly through their range. 

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Massimo Dutti

Massimo Dutti

Massimo Dutti, part of the Inditex Group, is the higher-quality, more expensive brand next to Zara. 

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Your Favorite Sneakers

VEJA is a French minimalist footwear brand that produces high-quality, timeless sneakers

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Our Favorite

A destination for timeless design

Every piece is made to last beyond the season. With a focus on craftmanship, COS brings you essentials for the modern wardrobe.

Buy better, keep forever.

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Mango inspires the world by sharing its passion for the Mediterranean style and culture.

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Theory believes that cool, tailored garments made from the best materials can change the way we live, improve the way we work, and inspire the way we live.

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Karl Lagerfeld

My Personal Favorite
Karl Lagerfeld

Behind the dark sunglasses, elegant suit, and immaculately styled hair - behind the appearance of the global fashion icon - Karl Lagerfeld was above all one thing: an incredible human being.

Blessed with an extraordinary capacity for perception.

Incredibly well-read. A fantastic storyteller. His friends knew him as a brilliant, generous, and loving person. And what may surprise many: as someone who had a sharp sense of humor and always used it at just the right moment - a quality that made him an incredibly entertaining conversationalist.

So behind the carefully staged image that the public saw of him, there was an incredible amount more...

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& Other Stories

Designed in Paris, Stockholm, and Los Angeles - for stylish diversity.

Each piece of the design studio has its unique expression, reflecting the constantly evolving, characteristic styles of the city in which it is located.

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14 Old Money Designer Brands:

  1. Ralph Lauren*
  2. Lacoste
  3. Brunello Cucinelli
  4. Hermès
  5. YSL
  6. MaxMara
  7. Chanel
  8. Bec + Bridge
  9. Dior
  10. Hermes
  11. Cartier
  12. Nanushka
  13. Balmain
  14. Loro Piana
  15. Barbour
  16. Ermenegildo Zegna
  17. Brioni
  18. Armani
  19. Mach & Mach
  20. René Caovilla
  21. Jacquemus

What is the Old Money Aesthetic?

Old Money Brands

The Old Money Aesthetic refers to the nobility, the aristocracy, or the rich upper class in general. These are people who haven’t earned their wealth themselves but have inherited it.

A motif of this aesthetic that can hardly be overlooked is the sports of golf and tennis, which in most countries tend to be associated with the upper class. Polo or other equestrian sports are also seen time and again.

By stamping these motifs, you can see that it’s a timeless, very classically chic style that exudes pure elegance and therefore enjoys great admiration in society.

And contrary to what you may think, the enthusiasm for this aesthetic can be observed in all generations and even in the youngest fashion fans.

Because in truth, the hashtag #oldmoneyaesthetic has more than 90 million views on TikTok worldwide, while #oldmoney already counts 322 million.

So the trend is clear: fashion-wise, we’re moving – finally – back towards timeless fashion. Fashion houses like Chanel and co. will surely be happy about that!

Where Did the Old Money Aesthetic Come From?

Old Money Brands

As I mentioned earlier, so-called “old money“ is money that has been passed down and inherited over several generations.

Moreover, families with old money don’t come from middle-class or working-class families, but from businesses or fortunes from several generations ago.

The so-called “new money,” on the other hand, was earned recently. The new rich are first-generation millionaires and billionaires.

Accordingly, the “Old Money Aesthetic” originally came from families with aristocratic titles (titles of nobility) in Europe or also from the WASP culture (White Anglo-Saxon Protestant) in the United States, who can afford, for example, the sports of polo, golf or tennis.

In series like “Bridgerton” or “The Crown,” we see again and again such families, who with their elegant, chic style contribute to this style (again) gaining popularity.

Who Wears Old Money Fashion Brands?

In particular, the rich upper class and nobles were the original bearers of this style.

However, as more and more fashionistas have been swept away by this timeless style, today we see a veritable bubble of people enjoying and following this aesthetic.

In other words, today this style is no longer just for the rich, but for anyone who wants to be and who can identify with the class of this group of people.

What Are Old Money Brands

Old Money Brands

When you’re rich, you can afford to be picky about what you wear. You don’t just buy anything off the rack. You want your clothes to feel like an extension of yourself—an expression of who you are and what you stand for.

That’s why rich people stick with old money brands—brands that have been around for decades, even centuries because they know that those brands understand how to make high-end goods that are timeless and chic.

These brands have an elegant aesthetic that transcends trends and seasons, so they’re perfect for dressing up or dressing down any outfit.

These brands aren’t flashy or trendy—they’re refined and classic.

Old money clothing brands in general are made for the wealthy who appreciate high-quality products and good taste. Old money people don’t buy into trends; they buy into quality and style that will last them a lifetime.

Their aesthetic is clean and simple, without being boring or bland. It’s about classic lines and subtle details that elevate their clothing from ordinary to extraordinary.

Whether you’re a man or woman, young or old, rich or not-rich at all: if you want to dress like an old money brand, don’t miss these 35 best old money clothing brands.

How to Dress Like Old Money Woman? – Old Money Outfits

To recreate the old money style, it is first important to understand the basic rules of this aesthetic, so that you can do it with ease.

These are the main tips you need to follow to look old-money:

1. Light Colors

Especially in summer, a simple and super helpful tip is to go for lighter colors like white, light blue, pink, yellow, or other light pastel shades.

This is because the rich know that light colors not only protect them from excessive sunlight, but these colors also make them look much neater, friendlier, and most importantly, chicer.

Dark clothing quickly looks dull and can leave a rude, distant impression, which is to be avoided at all costs, especially for rich people.

After all, just because these families are already wealthy doesn’t mean they don’t want to expand their wealth. And for that, good contacts and long business relationships are essential – so their overly bright clothing sets a foundation stone for friendly, open conversations here.

So if you’re also interested in networking with successful, interesting personalities, you should heed this simple but effective tip.

2. High-Quality Fabrics

Bad materials can ruin your outfit within seconds. Because even if you think that most people don’t see the fabric composition of your look: They do, unfortunately.

Maybe not necessarily the direct fabric mix, but still, you see – and worst case you smell – the bad production and manufacturing of these items.

Pieces from predominantly synthetic fabrics should be taboo from now on! They only make you sweat excessively anyway, always look cheap, and make you look anything but elegant.

I, therefore, recommend, especially if you’re on a budget, that you create capsule wardrobes with 20-30 elegant, timeless pieces for each season, which you can then combine in the most diverse chic ways. This will not only save you a lot of time and stress, but also a lot of money.

So invest rather in a few, high-quality materials, for example, linen, cotton, wool, silk, or cashmere instead of unnecessarily many pieces in poor quality at the worst of almost fashion stores to own.

3. Tie a Sweater Over Your Shoulders

Who doesn’t know this preppy, adorable look?

I actually put together a few outfits in this style myself yesterday and even though I already loved tying sweaters over my shoulders before, yesterday I realized even more how much it makes the outfit more elegant.

And I highly recommend this to you too: tying a sweater over your shoulders has such a great, casually elegant vibe that puts you right into that “right off the tennis court” flair.

It’s basically such a simple trick, but it really works wonders and is practical too. When it gets a little chilly in the evening, you’ll have something you can throw on right away and you won’t have to lug a jacket around.

4. No Flashy Designer Brands

Something that wealthy, “old money” people probably hate the most are flashy logos that literally scream “I want to look rich“.

Since these people 1. don’t need it and 2. don’t find it elegant, you won’t see anyone with old money walking around like this.

And that’s a good thing – it gives us the advantage of not having to wear designer pieces to recreate this aesthetic.

With high-quality materials and a good fit, everything is already done – it shouldn’t even be recognizable from the outside, from which brand an item is. And if you can see a logo it should be a small, minimalist logo such as on Ralph Lauren* or Lacoste Polos.

5. Tennis Clothes like Tennis Skirts or Polo Shirts

An important motif of the aesthetic is the sporty chic side of golfing, playing tennis, or polo.

That is why many wear the elegant style as in these sports.

The obligatory “hanging sweaters over shoulders” actually comes from golfers, who would otherwise be too cold. This style always has something very elegant, and casual.

The good thing about it: To look old-money, you can also be sporty and elegant on the road. The best way to do this is with an elegant tennis skirt or a polo shirt. But never forget the sweater over your shoulders 😉

What are Typical Old Money Clothes The Rich Wear?

The Polo Bear Sweater

The Polo Bear Sweater* is a classic example of an old-money piece. This 100% cotton sweater was made famous in the 1980s when it was worn by celebrities such as Tom Cruise and Bruce Willis.

The Polo Bear Sweater* comes in several colors, including white, navy blue, hunter green, and maroon.

It can be worn both as a sweater or jacket depending on your preference for warmth on that particular day. The garment also boasts an embroidered logo with a bear paw print on the left breast pocket.

This type of clothing can be worn with jeans and chinos to give you that relaxed look while still looking classy at the same time—and you can wear it with a suit or t-shirt too! It’s versatile enough to go well with any ensemble you put together since its design allows it to fit seamlessly into any number of outfits (ex: vests).

The Polo Ralph Lauren Polo Bear Sweater* is a timeless piece of the old-money aesthetic.

Ralph Lauren Purple Label

Ralph Lauren Purple Label is a luxury brand known for its high quality and high price.

If you want to see what the rich wear, this is one of the brands you can find in their closets.

It’s hard to go wrong with Ralph Lauren Purple Label. The brand offers several different collections for men and women, each with its own distinct style.

For example, their classic line features timeless staples like t-shirts and jeans that are perfect if you want something simple but stylish; meanwhile, the Double RL line offers upscale tailoring options that will make you look like an A-lister on Oscar night (if only).

Cartier Tank Watch

If you have the budget and are looking for a classic watch that will remain in style forever, then the Cartier Tank Watch* is a great choice. This timepiece is one of the most popular watches among old money people and it has been worn by many famous people.

  • It’s timeless: Fashionista’s favorite brand, Cartier has been producing quality timepieces since 1847. The Tank watch* was introduced in 1917 as part of their larger collection of iconic designs, including other classics like the Santos model (1932), Pasha de Cartier (2005), and Ballon Bleu (2014).
  • It’s beautiful: Every aspect of this watch is stunning from its iconic bezel to its elegant Arabic numeral markers on the dial to its durable leather strap. From an aesthetic standpoint alone, this piece would make someone feel special if given as a gift or even just worn every day!

It’s also worth keeping in mind that, while some watches are not ideal investments (like an Apple Watch), the Tank watch is a great choice. The watch has been around since 1917 and will remain in style for years to come.

Cartier also produces limited edition versions of their classic designs every now and then, so if you’re lucky enough to own one of those then that could increase its value even further!

Burberry Trench Coat

A Burberry Trench Coat* is a classic investment piece. It will be with you for years, and it’s worth every penny.

This is because the trench coat has been around for over 100 years, but it’s never gone out of style. The trench is a classic raincoat and travel coat, but it can also be worn as outerwear or even as a formal coat.

There are two considerations to make when deciding which trench coat to buy. First, and most importantly, is color. As a general rule, the brighter the color of your trench coat, the more expensive it’s likely to be. The second consideration is whether or not you want your coat lined.

Loro Piana Cashmere Overcoat

Loro Piana is an Italian luxury clothing brand that produces cashmere, wool, and silk clothing.

The company was founded in 1953 by brothers Giuseppe and Renzo Loro Piana and was based in Milan, Italy. Today, it has expanded its operations to include offices around the world including New York City.

The brand has a royal warrant from Queen Elizabeth II of Britain and also a royal warrant from King Carlo Felipe IV of Spain because they sell some clothes made from cashmere wool that comes from Tibet (and is protected by law).

Hermès Scarves

Hermès scarves are a symbol of luxury.

The brand has been making them for more than a century, and their craftsmanship is unparalleled.

The silk, cashmere, and wool used for these masterpieces are sourced from the best suppliers around the world, resulting in a product that exudes quality and elegance.

They’re expensive but worth it: you can never go wrong with an Hermès scarf because they’re classic and timeless—and they’ll age beautifully over time (just like any other luxury item).

These scarves make great gifts too!


What brand is for old money style?

Brands like Brunello Cucinelli, Hermès, Loro Piana, and Ralph Lauren are known for their elegant designs, emphasis on quality and craftsmanship, and heritage, which make them popular for the “old money” style. 

What brands scream old money men?

Brands like Brooks Brothers, J.Press, Ralph Lauren, and L.L.Bean are often associated with the “old money” style for men, as they have a long history and reputation for quality, classic designs, and traditional materials such as tweed, cashmere, and leather. 

Who are the old money style influencers?

Some well-known influencers of the “old money” style include the Kennedy family, the Astor family, the Rockefeller family, and the Vanderbilt family. Other notable figures include actors Cary Grant and Paul Newman, as well as writer F. Scott Fitzgerald.

What aesthetic types are old money?

The “old money” aesthetic is characterized by classic and timeless styles that exude elegance, refinement, and sophistication. It often includes traditional materials such as tweed, cashmere, and leather, as well as preppy staples like blazers, loafers, and polo shirts.

What are old money clothes?

“Old money” clothes are typically classic and timeless pieces that exude elegance and refinement. They often include traditional materials such as tweed, cashmere, and leather, as well as preppy staples like blazers, loafers, and polo shirts. Some examples of old money clothing brands include Brooks Brothers, Ralph Lauren, and L.L.Bean.

What is quiet luxury?

Quiet luxury is a type of luxury that emphasizes understated elegance and quality over flashy branding and logos. It often includes classic and timeless designs made from high-quality materials, and is associated with brands like Hermès, Bottega Veneta, and Prada.

Is Prada quiet luxury?

Yes, Prada is often considered a brand that embodies the concept of quiet luxury. Their designs are known for their understated elegance and high-quality materials, and they avoid overt branding and logos. 

What colors are old money aesthetic?

The “old money” aesthetic typically features muted and classic colors such as navy, beige, white, black, and gray. These colors are timeless and versatile, and can be combined in a variety of ways to create elegant and refined outfits.

Is Lacoste considered luxury?

Lacoste is not typically considered a luxury brand, but rather a mid-range brand that focuses on sportswear and casual clothing. While they do offer some higher-end products, such as leather goods and accessories, they are not generally associated with the same level of luxury as brands like Hermès or Gucci.

What is preppy old money?

Preppy old money is a style that combines traditional preppy clothing with classic and timeless designs that exude elegance, refinement, and sophistication. It often includes traditional materials such as tweed, cashmere, and leather, as well as preppy staples like blazers, loafers, and polo shirts, and is associated with brands like Brooks Brothers and Ralph Lauren. 

What brands do rich people really buy?

Some brands that are popular among the wealthy include Hermès, Chanel, Louis Vuitton, Gucci, and Prada. These brands are known for their high-quality materials, craftsmanship, and timeless designs, and are often associated with luxury and exclusivity.

What do rich men buy?

Rich men often buy luxury items such as high-end watches, suits, and shoes from brands like Rolex, Brioni, and Berluti. They also invest in classic and timeless pieces like leather jackets, cashmere sweaters, and tailored blazers from brands like Tom Ford, Hermès, and Loro Piana.

What is the luxury that money can’t buy?

The luxury that money can’t buy is often considered to be experiences, such as travel, time spent with loved ones, and personal growth. These things cannot be purchased with money alone, and are often more valuable and fulfilling than material possessions. 

What are examples of old money?

Examples of old money families in the United States include the Rockefeller family, the Kennedy family, the Astor family, and the Vanderbilt family. These families have a long history of wealth and influence, often dating back several generations, and are associated with the “old money” lifestyle and aesthetic.

What are old money names?

Old money names are typically classic and traditional names that have been popular for generations. Examples of old money names for girls include Catherine, Elizabeth, and Margaret, while examples for boys include William, James, and Charles. These names are often associated with elegance, refinement, and sophistication. 

*Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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One comment

  1. Your style is really unique in comparison to other folks I have read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

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