Did you spot the latest uptick in prices for some of your go-to skincare products from Ordinary? Trust us, you’re not the only one. This much-adored skincare label has hiked its prices, hitting a number of the fan-favorite products.
Factors Contributing to the Ordinary Price Increase
Considering the recent price hike by The Ordinary, you may be wondering why such a well-loved skincare brand decided to increase its prices. Let’s look at some critical factors that may have contributed to this decision.
Firstly, cost-push inflation is an essential factor to consider. This occurs when there is a rise in the cost of wages and raw materials, increasing the overall price levels. With the global economy facing various challenges, it’s not uncommon for production costs to escalate, ultimately impacting the prices you see on the shelves.
Another aspect worth mentioning is the ongoing Covid-19 pandemic. This global health crisis has had far-reaching effects on various industries, including the skincare and beauty sectors. Disruptions in supply chains, logistical issues, and increased demand for certain products have further exacerbated existing cost pressures. Could you imagine the impact of these disruptions on your favorite skincare brand?
It’s also worth noting that other skincare brands, such as the Inkey List, have faced similar challenges due to inflation and the rising cost of materials. This shared experience indicates that such price increases are not unique to The Ordinary but a sign of broader market challenges affecting skincare purchases.
Impact on Consumers and Businesses
When a famous skincare brand like The Ordinary raises their prices, the impact is felt by consumers and businesses alike. As a consumer, you might reevaluate your skincare routine to determine if these products are still worth the increased cost.
Your purchasing habits may shift as you search for more affordable alternatives or splurge on premium options. Sometimes, you might even cut back on the quantity of products used to make them last longer.
From a business perspective, companies in the skincare industry must stay competitive amidst price hikes like these. They must weigh the importance of maintaining customer loyalty while balancing the need to cover increasing costs. This may mean that retailers must explore creative marketing strategies, such as offering value packs, discounts, or loyalty programs, to keep customers engaged.
For some businesses, it can also lead to innovation, as they develop new products and formulations that provide similar benefits at a lower cost. The industry could see a rise in demand for alternative products, leading to increased competition and the potential for even more innovation in the market.
Examples from Different Industries
As you may know, The Ordinary has recently announced a product price increase. Other industries are also facing rising costs and adjusting their prices accordingly. Let’s look at a few examples to understand how different industries cope with inflation and other cost increases.
For instance, the food industry has witnessed price hikes in recent times. Factors such as climate change, labor shortages, and transportation costs have all contributed to increased costs for food producers. The result? You might have noticed higher prices in your local grocery store.
The ongoing global chip shortage in the automotive industry has forced many car manufacturers to reduce production or even halt it temporarily. This shortage has led to limited availability of new cars, inevitably pushing up the prices for new and used vehicles. As a car buyer, you might be in for an unwelcome surprise the next time you visit a dealership.
Moving on to the energy sector, increasing demand for renewable energy sources has driven the cost of raw materials like lithium, nickel, and cobalt, vital components in renewable energy systems like batteries and solar panels. Consequently, you might see higher upfront costs when considering switching to sustainable energy sources for your home or business.
Future Outlook and Predictions
As you may know, The Ordinary is increasing its prices in 2023 due to the international cost of living crisis. So, what can you expect in the future for this famous skincare brand? Let’s take a look at some predictions.
The price adjustment will be applied across the business’s primary product categories, with prices rising by an average of US$1.12. For instance, their Natural Moisturizing Factors + HA will jump from $5.80 to $6.50. It’s important to consider the potential impact of these price changes on your skincare budget and routine.
While no one can predict the future with absolute certainty, there are a few factors that could play a role in how The Ordinary and the skincare industry as a whole evolve in the coming years:
- Economic trends: If overall economic conditions, such as interest rates and inflation, continue to fluctuate, we might see further adjustments in the skincare market. Stay informed about these trends to make well-informed decisions about your skincare purchases.
- Consumer preferences: As more people become aware of the importance of skincare, demands for high-quality, affordable products may increase. Will The Ordinary maintain its loyal customer base despite the price hikes? Only time will tell.
- Competition: With the skincare market continuously evolving, new competitors could emerge, offering quality products at competitive prices. Keep an eye out for innovative brands that could offer similar results to The Ordinary’s products.
FAQ:
Why is The Ordinary so expensive?
There is no evidence to suggest that The Ordinary is expensive. Many of their products are known for being affordable and effective. Some of their products contain high-quality ingredients but are priced competitively compared to other skincare brands.
What has happened to The Ordinary?
As of April 2023, no significant news or events indicate that anything has happened to The Ordinary. The brand is still active and continues to release new skincare products.
Is The Ordinary being discontinued?
Yes, The Ordinary announced on its social media channels in late 2022 that they would discontinue its foundations and concealers early in 2023. However, there is no indication that the brand as a whole is being discontinued.
Does Kim Kardashian use The Ordinary?
Kim Kardashian has publicly stated that she uses The Ordinaryu0027s Granactive Retinoid Emulsion 2% as part of her skincare routine. She has also been spotted with other products from the brand, such as the AHA 30% + BHA 2% Peeling Solution.
Do any celebrities use The Ordinary?
Several celebrities have publicly endorsed and used The Ordinary products, including Kim Kardashian, Drew Barrymore, and Salma Hayek. The brand’s affordable prices and high-quality ingredients have made it a popular choice among budget-conscious skincare enthusiasts and celebrities alike.
Is the CEO of Ordinary dead?
There is no indication that The Ordinary’s current CEO is dead. As of April 2023, the CEO of Deciem, the parent company of The Ordinary, is Nicola Kilner. The brand continues to operate and release new skincare products.
Why is The Ordinary so popular?
The Ordinary is popular due to its affordable prices, high-quality ingredients, and transparency. The brand’s commitment to science-backed skincare solutions and simple packaging has helped it gain a loyal following among budget-conscious skincare enthusiasts. Social media influencers and celebrities have also helped spread the word about the brand.
Did the Ordinary raise their prices?
Yes, The Ordinary has raised its prices due to increasing costs of materials, labor, and packaging.
Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.
If you liked this blog article about the Ordinary Price Increase, don’t forget to follow us on Pinterest so you don’t miss any more fashion and beauty news.
