Breitling Price Increase 2024: Latest News and Updates

Have you heard about the “Breitling Price Increase”? I’ve got the latest scoop and updates on what’s ticking with the luxury timepiece giant’s pricing, so you can stay informed about your next potential splurge.

Breitling Price Increase Overview

Reasons for Price Increase

Like many other luxury watch brands, Breitling has increased its prices due to various factors. For instance, Breitling increased its prices in the UK by an average of 8% in recent times1. Some possible reasons for the price increase include:

  • Inflation: Inflation impacts the cost of materials, manufacturing, and distribution, ultimately leading to higher prices for end consumers.
  • Market dynamics: Luxury watches, like Breitling timepieces, often increase in price to match demand and maintain their status as luxury and exclusive products.
  • Increased production costs: The cost of labor, materials, and research might have increased, forcing the brand to raise prices to maintain its profit margins.

Comparison to Other Brands

In terms of price increases, Breitling is not alone. Several luxury watch brands have been adjusting their prices to respond to the changing market dynamics and economic factors. It’s crucial to compare how the Breitling price increase stacks up against other luxury watch brands:

  • Breitling prices have increased by 5.5% over the past 180 days, within a similar range as other luxury brands like Rolex and Omega.
  • However, individual models may experience varied price changes. For instance, new Breitling Premier B01 Chronograph 42 watches are priced between $9,100 – $9,5003, reflecting an updated pricing strategy for specific collections.

Although the recent Breitling price increase might impact your decision to purchase one of their watches, it’s essential to remember that these luxury timepieces are seen as long-term investments. Their unique features, designs, and craftsmanship justify their appeal to watch enthusiasts like yourself. Remember that pricing fluctuations are common in the industry, and it’s always a good idea to stay informed about the latest developments and market trends. Happy watch hunting!

Breitling’s price increase has made quite an impact on the luxury watch market. You might be curious how these changes have affected some of the most notable models in their lineup. Let’s dive in and explore the latest price updates for some of Breitling’s most iconic ranges: Navitimer, Chronomat, Superocean, and Avenger.

Notable Watches Affected by Price Increase

Breitling Price Increase


Breitling’s Navitimer – renowned for its slide rule bezel – is a classic instrument for pilots and aviation enthusiasts. The price increase has brought changes to some of its popular models:

  • Navitimer 01: The 43mm stainless steel model now retails at …
  • Navitimer Cosmonaute: The manually-wound chronograph now costs …

These price changes may influence your decision when purchasing a Navitimer shortly.


The Chronomat, Breitling’s sports and adventure powerhouse, has also experienced a price increase in its models:

  • Chronomat B01 42: The stainless steel model with the in-house B01 movement has a new price tag of …
  • Chronomat 44 Blacksteel: This bold and striking model now comes at an increased price of …

Keep these new prices in mind when considering a Chronomat for your collection.


For the dive watch enthusiasts, the Superocean range from Breitling has also seen price adjustments:

  • Superocean Heritage II B20: The vintage-inspired model has seen an increase of …
  • Superocean II 44: This performant and reliable model now costs an additional …

When exploring the Superocean range for your next dive watch purchase, factor in these price updates.


The rugged and durable Avenger collection has not been immune to the price increase either:

  • Avenger II Seawolf: The impressive water resistance of 3,000 meters now comes at a higher price of …
  • Avenger Automatic GMT 45: The practical GMT function adds an extra cost, bringing the new price to …

Take note of these new price points when selecting an Avenger watch to accompany you on your adventures.

Price Changes on Vintage and Limited Edition Models

Vintage Breitling watches, such as the classic Navitimer or the Superocean, have steadily risen in recent months. The Navitimer’s price has gone from $1,410 to $2,823, while the Superocean now starts from $1,274 to $2,860. This increase is partly due to the brand’s iconic status and the growing interest in collectible timepieces.

On the other hand, the price increase also affects Breitling Top Time and Premier models. Here are some key factors contributing to this trend:

  • Limited availability: As the number of available vintage and rare models decreases, the demand and prices tend to rise.
  • Nostalgia factor: Many watch enthusiasts are drawn to the vintage charm and unique designs these models offer, increasing their desirability in the market.
  • Investment potential: With their timeless appeal and limited production, collectors consider vintage and limited edition Breitlings valuable investments.

Changes to Breitling’s Chronograph Collections

One of the fundamental changes you’ll notice is in the Breitling Premier B01 Chronograph 42, which has seen a significant price hike. Most new models are now priced between $9,100 – $9,500 MSRP, making them even more of a luxury investment.

This price increase also affects the stainless steel versions of the Premier B01 Chronograph 42, starting at USD 9,100 when purchased on a leather strap and USD 9,500 on a bracelet.

Another collection impacted by the Breitling price increase is the 2022 Navitimer collection. The new models are now available at prices starting from USD 9,000.

For those interested in tracking the changes to Breitling’s prices, the online marketplace Chrono24 provides an innovative platform. It offers real-time pricing data and historical sale price information for various collections, including the Premier B01 and Navitimer series.

Despite the increased prices, Breitling watches maintain their reputation for high-quality materials, precision craftsmanship, and keen attention to detail. These luxury timepieces remain an appealing option for watch enthusiasts investing in a classic and reliable chronograph collection. Though the price increase may deter some, the unparalleled design and performance make them an attractive addition to any collection.

Are you wondering what the latest Breitling price increase means for you and your beloved timepiece? Fear not, as we dive into Strap and Bracelet Updates after this news.

Strap and Bracelet Updates

With the Breitling price increase, you might consider updating or customizing your watch without breaking the bank. One way to give your watch a fresh look is to explore Breitling’s range of straps and bracelets.

Breitling offers a variety of strap options in various materials, such as rubber, leather, and fabric. If you want to switch things up, consider investing in a Breitling rubber strap for $75 and a tang-type buckle for $150.

Tang-Type Buckle$150

While diving into the updates, you’ll find that the new Breitling Premier B01 Chronograph 42 models are now priced between $9,100 – $9,500 MSRP. Despite the price increase, these vintage-inspired dress watches still maintain charm and offer value for their high-quality craftsmanship.

Market Effects on Breitling Watches

Breitling Price Increase

Resale Value

Over the past 180 days, Breitling prices have increased by 5.5% in USD, with their watches typically selling between $683 and $18,058. The Breitling Market Index, which includes the top 30 Breitling models by transaction value, shows the average market price of these watches in the secondhand market.

This increase in value directly affects the resale value of Breitling watches, potentially making them more attractive to collectors and investors. However, it’s also important to remember that price increases can be subjective and vary based on market demand and inventory fluctuations.

Comparison to Competitor Brands

Comparing Breitling against other luxury watch brands like Tudor and Omega can provide insight into these brands’ market trends and overall value perception. Below is a brief comparison:


  • Price range: $683 – $18,058
  • Price increase over the past 180 days: 5.5%


  • Average price range: $2,500 – $6,000 (estimated)
  • Price increase over the past year: variable


  • Average price range: $2,000 – $10,000 (estimated)
  • Price increase over the past year: variable

While the figures above provide a general comparison, it’s essential to remember that prices and the rate of increase constantly change based on numerous factors such as the model’s popularity, limited edition models, and market conditions.

The Surprise Factor of Breitling’s Price Increase

You might be caught off guard by the latest Breitling price increase, especially if you plan to buy one of their luxury timepieces. Let’s dive into the details of this price hike and what it means for you.

Breitling announced a significant price increase for many of its watches, with some models experiencing an even more substantial jump. For example, the Premier series witnessed an average price increase of 5.9%, with the salmon noodle Datora watch seeing a staggering 13% increase. This watch now holds the most significant price increase among all the watches in this adjustment.

Watch ModelPrice Increase
Premier series5.9%
Salmon noodle Datora13%

The surprise factor in Breitling’s price increase is the high percentage increases and the announcement’s timing. While price increases are expected in the luxury watch industry, they are usually anticipated and well-publicized. However, Breitling’s price increase announcement was less expected, as they encouraged customers to buy now to avoid the increase.

One possible reason for this sudden price hike could be the rising demand for luxury watches and the overall market trends. However, Breitling has not provided any specific reasons for the price adjustment.


Will Breitling increase in value?

There is no guarantee that Breitling watches will increase in value, but some limited edition and vintage models have been known to appreciate in value over time. However, most Breitling watches will experience a drop in value after leaving the boutique, and their value will depend on the model.

u003cstrongu003eWhat happened to Breitling in 201u003c/strongu003e7?

In 2017, Breitling was acquired by CVC Capital Partners, and former IWC CEO Georges Kern was appointed as the new CEO. Kern implemented various changes, including streamlining the product line, reducing the number of models, and focusing on marketing to a younger audience.

Is Breitling considered luxury?

Breitling is considered a luxury watch brand, known for its precision and accuracy in aviation watches. The company’s focus on quality materials and innovative designs has helped establish its reputation as a luxury brand, with prices for its timepieces reflecting that reputation.

Is Breitling better than tag?

It is difficult to say which brand is better as Tag Heuer and Breitling have strengths and weaknesses. Breitling offers a better warranty and resale value, while Tag Heuer has more robust brand recognition and offers more affordable options. Ultimately, it depends on personal preferences and needs.

Do Breitling hold their money?

Breitling watches are considered investment pieces, and some limited edition and vintage models have been known to appreciate over time. However, most Breitling watches will experience a drop in value after leaving the boutique, and their value will depend on the model.

What kind of person wears a Breitling?

Breitling wearers are often described as confident, bold, and adventurous individuals who enjoy high-performance activities such as aviation, diving, and racing. The brand appeals to successful individuals such as fighter pilots, world-class athletes, and business executives who value precision, quality, and innovation.

Does Brad Pitt wear Breitling?

Yes, Brad Pitt has been spotted wearing a Breitling Emergency watch, which is known for its unique feature of being able to send a distress signal in an emergency. Pitt is known for his love of aviation and adventure, making the Breitling Emergency a fitting choice.

What is the resale value of Breitling?

The resale value of Breitling watches varies depending on factors such as the model, condition, and rarity. Generally, Breitling watches retain their value well, with some models appreciating in value over time. However, most Breitling watches will experience a drop in value after leaving the boutique.

Are Breitlings cheaper in Switzerland?

Breitlings are not necessarily cheaper in Switzerland compared to other locations. According to research, the United Kingdom is considered the cheapest place to buy Breitling, and the United States is also a cheaper option due to the exchange rate and price differences.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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