Coastal Grandma Clothes 2024: How to Get This Dreamy Style

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Feeling weary of your dull, repetitive wardrobe and yearning for a refreshing fashion update? Discover the charm of coastal grandma attire! This trend captures the laid-back, beach-inspired vibes of coastal life stylishly fused with a twist of granny-chic. Envision billowy dresses, oversized shades, and broad-brimmed hats. The coastal grandma style is ideal for those who desire to appear effortlessly chic while basking in comfort and tranquility.

In this article, we’ll explore the world of coastal grandma clothes and how you can incorporate this trend into your own wardrobe. So, embrace your inner coastal grandma and upgrade your style game.

The Coastal Grandmother Aesthetic

What is the Coastal Grandmother Style?

The coastal grandmother aesthetic revolves around comfortable, timeless, and elegant garments. Think light creams, whites, blues, and other soothing colors paired with high-quality natural fabrics like linen and cotton. The essence of this trend is all about relaxed yet chic outfits that evoke the charm of seaside living. Key elements of the coastal grandma style include loose linen tees, cotton shorts, and cozy knits.

Influence of Nancy Meyers

A renowned filmmaker, Nancy Meyers has left a significant mark on the coastal grandmother aesthetic. Many of her films, such as “Something’s Gotta Give” and “It’s Complicated,” showcase characters who embody the coastal grandma style. This Nancy Meyers-chic look emphasizes refined simplicity, with clean lines and versatile pieces that can be mixed and matched.

Celebs Embracing the Trend

Several celebrities have gravitated toward the coastal grandmother aesthetic. Style icons like Diane Keaton, Ina Garten, and Meryl Streep exemplify this sophisticated and relaxed approach to dressing. They often opt for breezy linen outfits, understated color palettes, and stylish accessories that epitomize the coastal grandma vibe.

Fundamental Coastal Grandma Clothes You Need to Know

Staple Garments

To create the ultimate coastal grandma look, consider adding these breezy and comfortable clothing items to your wardrobe:

  • Pants: Opt for lightweight fabric pants such as linen pants or wide-leg chinos for a casual yet polished feel.
  • Dresses: Loose linen dresses are perfect for keeping cool and stylish in warm weather.
  • Sweaters: Soft, cozy sweaters made from natural fibers like cashmere or cotton can be easily layered when temperatures drop.
  • Jeans and shorts: Choose relaxed-fit denim jeans and shorts in lighter washes to evoke a laid-back, coastal vibe.

Key Colors and Textures

Regarding coastal grandma clothes, color and texture are vital in creating the desired aesthetic. Here are some pointers to keep in mind:

  • Stick to a palette of light, neutral tones like whites, creams, beiges, and soft blues reminiscent of the seaside.
  • Embrace natural textures like linen, raffia, and cotton, adding visual interest and comfort.
  • Don’t shy away from stripes and patterns in these colors, as they can add a playful touch to your outfits.

Signature Accessories

Last but not least, let’s talk about the accessories that will complete your coastal grandma look:

  • Shoes: Slip-on white sneakers, leather fisherman sandals, and chic loafers made with natural materials like raffia are your go-to choices for footwear.
  • Hats: A wide-brimmed straw hat or a simple-yet-stylish bucket hat can protect you from the sun while adding an extra touch of coastal charm.
  • Jewelry: Keep it simple and elegant with minimal gold or silver pieces, or opt for accessories made from natural materials like wood, shell, or pearl.
  • Bags: Carry your belongings in a beautiful woven tote, a structured basket bag, or a linen clutch for that perfect coastal grandma finishing touch.

Material Focus: Linen and Cotton

Benefits of Linen

Linen is perfect for your coastal grandma clothes collection for a few reasons. First, it’s a highly breathable fabric, so you’ll stay cool and comfortable even in humid seaside conditions. Another advantage of linen is its durability – linen garments can last for years, making it an excellent investment for your coastal wardrobe.

Moreover, linen is eco-friendly as it comes from a natural and sustainable source: the flax plant. Plus, linen garments like linen pants, linen dress, and linen button-down often become softer with each wash, ensuring a comfortable fit that feels even better.

Versatility of Cotton

Cotton is also an excellent choice when assembling your coastal grandma closet. It’s a versatile fabric that looks great in various styles and pieces, such as organic cotton sweaters and linen dresses. Its natural breathability will keep you feeling fresh and comfortable as you enjoy your days by the ocean.

What makes cotton even more attractive is its adaptability. It works well in a mix of different clothing items — making it a go-to option for the coastal grandmother wardrobe. You can find beautiful options in cotton for tops, bottoms, and everything in between.

Investing in linen and cotton pieces is smart for anyone embracing the coastal grandma aesthetic. These fabrics are not only stylish and comfortable but also help you create a wardrobe that’s as versatile and sustainable as it is fashionable.

Exploring the Coastal Color Palette

Dominance of White and Cream

Whites and creams highly dominate the coastal grandma aesthetic. These colors evoke a sense of purity, serenity, and sophistication. Consider wardrobe pieces like loose linen tops, cotton-poplin maxi swing dresses, and oversized poplin shirts in this style. A clean white or creamy tone creates an effortless, airy vibe and allows for versatile mixing and matching with other items in your wardrobe.

Neutral tones are an essential part of the coastal grandma style. Layer on linen pieces such as scarves, tablecloths, or button-down shirts in natural shades like beige and taupe. These hues provide a warm and inviting feeling while staying true to the coastal vibe.

Significance of Blue and Brown

Besides whites and creams, the coastal grandma color palette often incorporates blue and brown tones. These colors embody the essence of the seaside, reflecting the hues of the ocean and sand. Incorporating shades of blue, such as aqua, turquoise, and navy, in your wardrobe can add a pop of color without straying from the overall aesthetic. You can achieve this look with pieces like cotton shorts and tees.

Brown shades, like rich chocolate, are also significant in coastal grandma style. These earthy tones are common in natural materials like raffia and woven textures. For example, a pair of raffia loafers can effortlessly complete your coastal grandma ensemble while adding texture and comfort.

Remember, simplicity is key when curating your coastal grandma wardrobe. Stick to the core colors – white, cream, blue, and brown – and don’t forget to incorporate natural materials and textures to achieve that breezy, sophisticated look that coastal grandma clothes are known and loved for.

Plus Size and Petite Options

In the world of plus size coastal grandma style, think about lightweight layers, comfortable fabrics, and stylish accessories. Opt for linen pants or skirts that provide breathability and a relaxed fit. Don’t shy away from bright colors and bold patterns – remember; coastal grandma is all about embracing your inner fashionista!

There are also plenty of pieces perfect for petite coastal grandma fanatics. As a petite lady, find well-fitting items that flatter your frame. Proportional cuts, such as cropped tops or jackets with shorter hemlines, work great to highlight your silhouette. Avoid overly flowy or oversized clothing, as they might overwhelm your petite figure. Shop for coastal grandma style items tailored towards petite size ranges.

When it comes to accessorizing your coastal grandma look, both plus size and petite enthusiasts have an array of chic options. Embrace wide-brimmed hats, statement sunglasses, woven tote bags, and dainty jewelry. Don’t forget to incorporate comfortable and stylish footwear, such as espadrilles, sandals or loafers.

Notable Brands and Online Inspiration

The Ralph Lauren Influence

Ralph Lauren has been a go-to for a timeless, classic style that often fits the coastal grandma look. The brand offers:

  • Linen pieces: breathable and comfortable for summer days
  • Cashmere sweaters: perfect to add warmth and sophistication

Lex Nicoleta

Lex Nicoleta is another fantastic source for inspiration, as her fashion sense embodies the coastal grandma style. Mixing modern styles with a vintage charm, Lex creates a versatile wardrobe that includes:

  • Linen dresses, pants, and tops: for easy-breezy elegance
  • Sustainably sourced materials: to ensure ethical fashion choices


Pinterest is a treasure trove of ideas and inspiration for all things coastal grandma. From outfit ideas to accessory suggestions, the platform provides endless possibilities. A few popular Pinterest searches are:

  • Coastal grandma outfits: mix and match recommendations based on your preferences
  • State Cashmere: a brand often mentioned for high-quality cashmere pieces

How to Style the Coastal Grandma Look

Layering Techniques

The key to nailing the coastal grandma aesthetic is mastering the art of layering. Start by choosing lightweight, breathable fabrics like cotton and cashmere. Your base layer should be a simple cotton blouse or camisole. Next, layer an oversized knit cardigan or a cashmere sweater for a cozy feel. If it’s a cooler beach day, opt for a thicker, chunky knit cardigan.

Matching Garments

Choose loose, flowy wide-leg pants made of natural fibers when it comes to pants. Pairing these with chic loafers or casual, neutral sandals creates a relaxed yet stylish outfit. Try to stick to a neutral palette with soft, muted colors reminiscent of the beach and its serene surroundings.


Complete your coastal grandmother outfit with the perfect accessories. Top it off with a straw hat or a chic bucket hat to protect your face from the sun. As for sunglasses, opt for a timeless frame like the Le Specs Outta Love sunglasses to keep your eyes safe and add a touch of elegance to your look.

Pearls are a must-have in your coastal grandma wardrobe. Add a pearl necklace or a pair of pearl earrings for that classic, elegant touch. Don’t forget to bring your favorite oversized straw tote bag to carry all your beach necessities!

Occasion-Based Outfits

Summer Look

Who doesn’t love a day at the beach or a relaxing weekend getaway in the Hamptons? You’ll be all set to embrace the coastal grandma look with these key summer pieces:

  • Linen pants: Breezy and comfortable, essential for staying cool in warm weather. You can find a great pair of linen pants at Universal Standard.
  • Bucket hats: A stylish way to keep the sun off your face and embody that coastal vibe.
  • Button-down shirts: Opt for natural, breathable fabrics and light colors to effortlessly look chic. Make sure to have a linen button-down shirt in your summer wardrobe.
  • Neutral-colored chinos: Pants and shorts complete your coastal grandmother outfit well.

Gardening Outfit

Gardening can be a leisurely activity, and there’s no reason you can’t look stylish while tending to your hydrangeas. Here are some suggested coastal grandma clothes for enjoying your time outdoors:

  • Loose, cotton blouse: Comfortable and breathable, this piece allows you to move freely while working in the garden.
  • Wide-leg chinos: These pants provide comfort and style, perfect for outdoor days. Everlane, The Relaxed Chino, is an excellent choice.
  • Sun hat: Protect your face from the sun and keep cool with a wide-brimmed sun hat.
  • Gardening gloves: Choose a pair in a lovely earth-tone color to complement your coastal grandma look.

TikTok Trend and the Future of Coastal Grandma Fashion

Emergence on TikTok

TikTok has become a breeding ground for new and unique fashion trends, and the coastal grandma aesthetic is no exception. Users on the platform have been showcasing their love for cozy, timeless pieces reminiscent of a classic nautical lifestyle. As more and more people embrace this style, the trend has grown in popularity, making coastal grandma clothes a must-have for fashion enthusiasts.

Coastal grandma fashion combines the best of traditional, timeless looks with contemporary twists. Key elements of this style include:

  • Sweaters: Chunky knit neutral or pastel shades sweaters are a coastal grandma staple.
  • Pants: Straight-leg jeans or trousers in classic shades like white or navy offer both comfort and style.
  • Dresses: Flowy, mid-length dresses in soft, breathable fabrics are perfect for a breezy coastal look.
  • Accessories: Scarves, wide-brimmed hats, and statement jewelry pieces are ideal for adding a touch of elegance.

Meryl Streep’s Influence

Discussing the coastal grandma fashion trend without mentioning Meryl Streep is impossible. The iconic actress has long been known for her sophisticated, timeless wardrobe choices, both on and off-screen. Her chic ensembles in movies like “The Devil Wears Prada” and “Mamma Mia!” have left a lasting impression on fans, making her a natural inspiration for those embracing the coastal grandma look.

As the coastal grandma trend continues to flourish, it’s exciting to imagine the fashion possibilities that lie ahead. With a growing community of TikTok users and endorsers like Meryl Streep, this timeless aesthetic is here to stay. So, don’t hesitate to embrace your inner coastal grandma and indulge in this stylish, comfortable trend.

Dos and Don’ts When Embracing Coastal Grandma Style

Dressing for Comfort

First and foremost, the coastal grandma aesthetic is all about comfort. Remember to prioritize light and cozy fabrics to create that airy, relaxed vibe. Choose materials such as linen and cotton for their breathability, and stick to light colors that evoke a beachy feel.

  • Do: Wear loose-fitting tops and dresses to ensure your body feels unrestricted. This doesn’t mean you should steer clear of classy clothes; opt for timeless pieces with a hint of sophistication.
  • Don’t: Avoid skin-bearing outfits, as coastal grandma style is more modest and elegant. Instead, play with textures and layers to add depth to your look while still staying comfortable.

Avoiding Over-Accessorizing

Another essential aspect of the coastal grandma style is minimalism. While accessories are necessary, too many can overwhelm the aesthetic and detract from the primary focus—simplicity.

  • Do: Stick with practical, quietly posh accessories like a delicate necklace or a comfortable pair of loafers. These understated choices will complement your outfit rather than take center stage.
  • Don’t: Overload on chunky jewelry or flashy statement pieces, as they can distract from the serene, coastal vibe you’re trying to achieve.


What is a coastal grandmother dress code?

Coastal grandmother dress code is a fashion trend that emphasizes comfort, practicality, and a relaxed coastal vibe. It includes button-down shirts, oversized cotton shirts, plain white or blue and white striped tops, and layered outfits. It is inspired by the effortless style of grandmothers who love gardening, antiquing, and taking farmer market trips.

How do you get the coastal grandma look?

To get the coastal grandma look, embrace comfort and practicality with a relaxed coastal vibe. Wear linen pants, oversized cotton shirts, plain white or blue and white striped tops, and layered outfits. Keep the color palette neutral, and add natural textures like woven baskets and seagrass rugs to your home decor.

What are coastal grandmother colors?

Coastal grandmother colors are soft and muted, inspired by the beach and the natural surroundings. The color palette includes lots of white, cream, and blues and earthy tones like sand and driftwood.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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