30 Coquette Clothing Brands You Need to Know 2024

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Are you prepared to delve into the captivating universe of coquette fashion labels? Brace yourself for an exciting journey! We’re on the verge of venturing into a fashion world brimming with romance, elegance, and an abundance of feminine charm. Whether it’s lace or bows, hearts or pom-poms, the coquette style is ready to surprise you with its delightful offerings.

A whole slew of online and offline brands cater to your love for delicate frills and alluring details. Celebrities like Zooey Deschanel, Taylor Swift, and Lana Del Rey have already made waves by incorporating this style into their wardrobes, and now it’s your turn to shine.

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Top 30 Coquette Clothing Brands

  1. Agent Provocateur
  2. La Perla
  3. Victoria’s Secret
  4. Bordelle
  5. For Love & Lemons
  6. Honey Birdette
  7. Bluebella
  8. Fleur du Mal
  9. Gooseberry Intimates
  10. Cosabella
  11. L’Agent by Agent Provocateur
  12. Savage X Fenty
  13. Myla
  14. Simone Pérèle
  15. Mimi Holliday
  16. Lonely Lingerie
  17. Eres
  18. Moeva
  19. Else Lingerie
  20. Aubade
  21. Stella McCartney Lingerie
  22. Playful Promises
  23. Cosa Bella Boutique
  24. Marlies Dekkers
  25. Frederick’s of Hollywood
  26. Ann Summers
  27. Andrés Sardá
  28. The Great Eros
  29. Thistle & Spire
  30. B.Tempt’d by Wacoal

Fashion and the Coquette Aesthetic

Coquette Clothing Brands

Defining Coquette Clothing

The coquette aesthetic is all about embracing your inner vintage princess, making it a trendy choice for those who crave a little whimsy in their wardrobe. Think classic “girly” pieces, such as hair bows, lace dresses, sheer tights, and baby tees, with a touch of 50s and 60s summer styles, like gingham prints, polo tops, and mini floral dresses1. Celebrities like Zooey Deschanel, Taylor Swift, and Lana Del Rey are known for incorporating coquette-inspired pieces into their fashion choices2, giving you an idea of what to expect when exploring this captivating look.

Key Elements of Coquette Style

To get the coquette aesthetic just right, pay attention to these key elements that define the style:

  • Femininity: Embrace soft silhouettes, romantic colors, and sumptuous fabrics that scream Disney princess1.
  • Flirty: Look for pieces with ribbon accents, lace details, and sheer panels that hint at playfulness and sensuality3.
  • Colors: Opt for a color palette that includes pastels, creams, and powdery shades, alongside bold pops of red or pink to create that coquettish vibe4.


  1. All You Need to Know about the Coquette Aesthetic 2 3
  2. The Ultimate Guide to Coquette Aesthetic: Everything You Need to Know
  3. Introducing the Coquette Aesthetic—15 Pieces to Get the Look
  4. 42 Coquette Aesthetic Fashion Must-Haves

Dresses and Skirts

Dresses and skirts are the foundation of any coquette wardrobe. Think romantic, flowy fabrics, adorned with delicate lace, bows, and ruffles. For a truly iconic coquette look, opt for a frilly midi dress with a sweetheart neckline or a high-waisted pleated skirt with a charming bow detailing. Don’t forget to play with colors like pastel pinks, creams, and florals while choosing your perfect dress or skirt.

Sweaters and Shirts

Regarding coquette sweaters and shirts, you’ll want to look for pieces with delightful embellishments and flattering cuts that accentuate your feminine charm. Go for cozy sweaters with lace trims, and scalloped edges, or sophisticated blouses with Peter-pan collars and puffed sleeves. The key here is maintaining a refined vintage aesthetic while keeping it modern and versatile.

Pants and Shorts

Coquette clothing brands offer an array of pants and shorts that strike the perfect balance between elegant and flirtatious. High-rise, wide-leg pants can be easily dressed up or down, while satin pajama-style shorts pair beautifully with a chic blouse. Opt for pants and shorts in soft colors, such as dusty rose or champagne, to truly embrace the coquette charm.


To complete your coquette wardrobe, you’ll need outerwear options that harmonize with the rest of your attire. Look for snug, feminine jackets and coats with distinct details like fur trims, ruffled hems, or intricate embroidery. Vintage-inspired silhouettes, such as peplum jackets or trench coats, fit seamlessly into the coquette aesthetic, ensuring you stay warm and stylish all year.

Coquette Accessories

Shoes and Socks

Regarding coquette footwear, think of delicate, feminine shoes like ballet flats, embellished sandals, or even sultry kitten heels. Balletcore-inspired shoes are a perfect fit here. Don’t forget the socks – look for lace-trimmed ankle socks or knee-highs with charming details like ribbons and bows.

  • Ballet flats: Simple and elegant, these shoes are inspired by graceful ballet dancers and pair well with your coquette wardrobe.
  • Embellished sandals: Look for sandals adorned with bows, pearls, or floral motifs for that extra touch of romantic glam.
  • Kitten heels: These modest heels add a subtle lift while maintaining the coquette aesthetic; look for styles with lace, embroidery, or bow details.
  • Lace-trimmed ankle socks: Coquette chic ankle socks with delicate lace trim, perfect for pairing with your favorite shoes and skirts.
  • Knee-high socks with ribbons and bows: Add a playful touch to your outfit with these charming knee-highs adorned with cute ribbons or bows.

Bags and Purses

Complete your coquette look with bags and purses that evoke romance and whimsy. Look for pieces crafted from luxurious materials like velvet or lace adorned with bows, pearls, and embroidery.

  • Velvet pouches: Soft, luxurious pouches that are perfect for holding your small essentials in style.
  • Lace-embellished bags: Elegantly decorated with lace and ribbons, these bags add a touch of sophistication to your outfit.
  • Pearl-encrusted purses: A little sparkle goes a long way – look for purses adorned with pearl or crystal accents for an opulent touch.

Jewelry and Hair Accessories

Add some jewelry and hair accessories to your wardrobe to immerse yourself in the coquette aesthetic. Opt for delicate, romantic, and undeniably charming pieces, such as pearl necklaces, hair bows, and floral hairpieces.

  • Pearl necklaces: Classic and timeless, a pearl necklace is the epitome of feminine elegance and pairs seamlessly with coquette clothing.
  • Charming bracelets: Choose dainty chain links, filigree, or charms encapsulating the coquette spirit, such as hearts, butterflies, or flowers.
  • Hair bows: Add a touch of sweetness to your hairstyle with various hair bows in various colors and textures.
  • Floral hairpieces: Channel your inner flower child with delicate floral hair clips or headbands for that carefree bohemian touch.

Luxe Fabrics and Patterns

Lace is an essential element in coquette clothing. This delicate fabric adds a touch of romance and sophistication to any outfit. Think intricate lace-trimmed dresses and tops that showcase your charming sense of style.

Silk and satin are other fabulous fabric choices for coquette clothing brands. These smooth, luxurious materials drape beautifully, making them perfect for creating elegant dresses, blouses, and skirts. Just imagine the soft feeling of a silk slip dress against your skin, and you’ll understand why these materials are so loved within the coquette aesthetic.

Of course, coquette fashion is not just about the fabrics – it’s the patterns that truly bring this look to life. One popular motif is the use of frills, which can be found adorning everything from dresses to accessories. These playful additions create a feminine, whimsical vibe that’s hard to resist.

Beyond frills, coquette clothing brands often feature dreamy motifs such as cherries, florals, and plaids. These patterns add a touch of whimsy and personality to your wardrobe, helping you embrace your bubbly and flirtatious side.

Inspiring Coquette Styles

Lolita and Fairy Grunge

If you’re a fan of blending dark elements with a touch of sweetness, Lolita and fairy grunge styles might be perfect for you. These sub-genres combine the innocence of Lolita fashion with the edginess of grunge culture, resulting in a truly captivating mix. Think dark, lace-trimmed dresses, deep reds and purples, and gothic-punk accessories. Don’t be afraid to add a few rebellious touches while embracing the Victorian-era inspired details that make coquette fashion so enchanting.

Winter Fairy Coquette

When the weather gets colder, it’s time to morph into your winter fairy persona. Winter fairy coquette takes inspiration from cottagecore and vintage aesthetics, expressing a wintry, ethereal wonderland through the use of soft pastels, delicate fabrics, and enchanted patterns. To achieve this look, opt for long, flowy skirts, cozy faux fur accessories, and charming sweater dresses or cardigans. Don’t forget to incorporate frosty touches, such as snowflake patterns or icy crystal accents.

Leaning Into the Nostalgia

Embracing iconic looks from the past is at the heart of the coquette style, with nostalgic influences ranging from the Victorian era to the ’90s grunge scene. Coconut girl and Pinterest coquette draw from the dreamy, retro styles of the ’60s and ’70s, while modern takes like fairy grunge focus on the enchanting and mysterious styles of the Victorian era mixed with the grittier themes of grunge. No matter which nostalgic sub-genre catches your eye, remember to have fun with it and let your personal style shine through!

Shopping Guide to Coquette Brands

Places to Shop Online and In-Store

With so many options available, it’s essential to know where to find these gorgeous coquette clothing brands. Here are some fantastic shops to help you get started on your quest for frilly, feminine fashion.

  • Online Stores: You can find many coquette clothing brands on online platforms such as Cosmique Studio, Nordstrom, and others. Shopping online provides you with the convenience of browsing and buying from the comfort of your home, and you can often make the most of exclusive offers and discounts.
  • In-Store Shopping: For an exceptional and personalized shopping experience, you can visit brick-and-mortar stores. Popular in-store options include Alt’rd State, Forever 21, and Target. Exploring the aisles of these stores makes it easy to find the perfect piece, and with the added benefit of trying on the clothes before buying, you can ensure the perfect fit.

Customizing Your Coquette Outfits

First off, start by choosing pieces with sweetheart necklines and vintage clothes. These are staple elements of coquette fashion and will instantly elevate your style. Remember, the key is to find items that are both romantic and flirtatious.

When it comes to tops, experiment with different styles like crop tops and hoodies. Lace trimmings, ruffles, and bows add an extra touch of femininity to these pieces, making them even more coquette-approved! Don’t be afraid to mix things up by pairing them with shorts for a playful, casual look or opting for more vintage-inspired bottoms to create a stunning coquette outfit.

Accessories are just as important, especially ones that complement the vintage aesthetic. For eyewear, consider stylish old money glasses with frames that have a retro flair or whimsical details. Additionally, hair clips are a fantastic way to add a touch of coquette to your hairstyles. You can never go wrong with pearly, floral, or bow-shaped hair clips that bring an extra hint of charm to your look.

Resources and Influences

Following Coquette Fashion on TikTok and Pinterest

TikTok is a goldmine for discovering the latest in coquette trends. Just search for related hashtags, such as #coquette or #coquettefashion, and you’ll find countless users showcasing their favorite outfits and fashion tips. You may discover popular new brands or style inspirations that will help you curate your wardrobe.

Pinterest is another great platform to follow coquette fashion. Create your own boards to pin outfit inspiration, or follow already existing boards that focus on the coquette aesthetic. Pinterest offers a more visual approach, which can help you identify patterns, colors, and styles that resonate with your personal taste.

Influencers and Celebrities

The coquette fashion style has made its way into the mainstream, with numerous influencers and celebrities embracing the trend. Lana Del Rey is an excellent example of an artist who often incorporates coquette elements, like lace, floral patterns, and romantic silhouettes, into her wardrobe. Keep an eye out for style icons like her to find inspiration and ideas for your own coquette outfits.

Lastly, consider seeking out fashion forums and online communities focused on coquette fashion. Gen Z, in particular, is heavily involved in the rise of this aesthetic, and they often share their finds and tips in various online spaces. You’ll find discussions, advice, and even links to online shops specializing in coquette clothing brands. Joining these communities can help you stay up-to-date and provide you with a wealth of information to fully embrace (and love!) the dark coquette aesthetic.


What do Coquette people wear?

Coquette people wear ultra-feminine and romantic styles, such as lace, ruffles, bows, and pastel colors. They mix and match popular aesthetics, such as ballet, vintage, and princess-inspired pieces. Dainty accessories like pearls and pendant necklaces complete the look.

What does Coquette mean fashion?

In fashion, Coquette refers to a style that embraces a playful, flirty, and feminine look. It celebrates delicate details, romanticism, and vintage-inspired fashion. The aesthetic focuses on playful and teasing elements, such as ruffles, bows, and pastel colors.

What is considered coquette?

Coquette generally refers to a woman who flirts or acts in a flirtatious manner without sincere affection to gain attention and admiration from men. In fashion, the Coquette aesthetic embraces a playful and flirty style that celebrates feminine and delicate details, such as ruffles, bows, and pastel colors.

Is Coquette a fashion style?

Yes, Coquette is a fashion style that embraces a playful and flirty look. It celebrates feminine and delicate details, such as ruffles, bows, and pastel colors. The style mixes and matches popular aesthetics, such as ballet, vintage, and princess-inspired pieces.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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