Is Nasty Gal Fast Fashion 2024? Brand Check-Up & Alternatives

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Is Nasty Gal a part of the fast fashion world? Well, let’s take it back to the beginning when Sophia Amoruso launched Nasty Gal in San Francisco in 2006. Initially, it was an eBay shop called Nasty Gal Vintage that specialized in vintage outfits. However, the Nasty Gal that we recognise and love today didn’t come into existence until 2008. On its first day, it was an instant hit as Sophia sold out completely. Since then, the brand has seen continual success, with profits ballooning over the years to reach an impressive $120 million.

But as quickly as that can happen with the height of success, things can go downhill at least as quickly: in 2015, an employee sued Sophia Amuroso because she and two other female employees had been fired shortly before her maternity leave. In 2016, the brand filed for bankruptcy, and shortly after, Sophia Amuroso resigned. Now that’s what we call a roller coaster of emotions – and sales…

Five years later, Nasty Gal is firmly owned by Boohoo, which bought the company for $20 million – a fraction of Nasty Gal’s former value.

The brand moved to L.A. and changed its assortment 90 deg: Today, the brand no longer carries vintage clothing but is very similar to Boohoo’s assortment of new clothing, shoes, and accessories.

The brand today is for women who wear their clothes with a fair amount of confidence and know what they want – and how they want to look. But with all the pride, we must always look at the flip side: What about Nasty Gal’s impact on the planet, people, and animals? Is the brand acting ethically and environmentally friendly here, or is it just like everyone else – a fast fashion brand like H&M?

Today, we take a look at one of the fastest-growing brands to answer the famous question: Is Nastygal fast fashion?

What Do Fast Fashion Brands Do?

Fast fashion refers to brands that produce large quantities of clothing throughout the year and release large quantities of new collections and pieces weekly – if not daily –.

In doing so, these brands produce clothing at very low prices that are considered attractive opportunities for many consumers. But under the high price of poor working and environmental conditions and release of toxic chemicalshigh water consumption, as well as many other dramatic disadvantages.

This allows consumers to update their wardrobes very quickly and inexpensively, leading to overconsumption and causing that for every two fast-fashion pieces purchased, in reality only one is worn. The other is disposed of – without having been worn once.

Further Characteristics of a Fast Fashion Brand:

  • Trends that are already out after a few weeks
  • Poor quality that tears, threads, stretches, or discolors after a few washes
  • The items are often characterized by a strong chemical smell
  • Low transparency & poor working conditions
  • Mainly synthetic materials
  • Disposable consumption
  • High environmental impact due to pesticides and water consumption

Is Nasty Gal Fast Fashion? 3 Reasons That Confirm This

1. Exploitative Conditions of Employment

As with any other fast fashion store, workers are mostly exploited for this under unfair conditions – sometimes even children.

Unfortunately, Nasty Gal itself doesn’t disclose any information about suppliers’ policies and working conditions or practices to ensure gender equality, forced labor, and freedom of association. There is also no indication that a living wage is paid in the supply chain. All of this suggests unfair working conditions.

2. Is Nasty Gal Fast Fashion: Low Prices with Poor Quality

Due to the comparatively low prices, one cannot expect particularly good quality. This alone should make it noticeable that good working conditions are hardly feasible when the low prices mean that profit margins aren’t exactly high.

There are also many sales and discounts so that the products can be purchased at even lower prices. This is exactly the characteristic of a fast fashion brand like Uniqlo, selling seasonal clothes at low prices.

3. Oodles of Synthetic Materials

Regarding fibers, many synthetic materials are used (polyester, acetate, “vegan leather”) and viscose without TENCEL.

Nasty Gal doesn’t use eco-friendly materials overall, nor has it made much effort to reduce hazardous chemicals or water use in its supply chain.

While Nasty Gal reports greenhouse gas emissions from its direct operations, it doesn’t bother when it comes to its supply chain.

The brand does offer a “sustainable store” with 40 items, but it’s unclear how sustainable it is. There are over 500 items in the “New In” section, which clarifies the brand’s priorities.

Summary – Is Nasty Gal Fast Fashion?

Since there are no clear indications about the suppliers and their working conditions, and it is visible that quantity is more important to the brand than quality, it can be said unequivocally: Yes, Nasty Gal belongs to the fast fashion brands.

Does Nasty Gal Offer Good Quality?

While “fast fashion brands” are brands that have their garments made cheaply and offer them for short-term use, “sustainable” (or “ethical”) fashion is the opposite and is sometimes referred to as “slow fashion”. It takes into account the entire life cycle of the product – from design to sourcing to production.

As such, it’s the more ethical, environmentally friendly alternative to fast fashion, and promotes the slower, more sustainable approach of buying vintage or second-hand clothing, refashioning old clothes, buying from smaller manufacturers, and buying quality clothing with a longer lifespan.

10 Affordable & Non-Fast Fashion Brands You Must Know

Other Sustainable Brands:

  1. Organic Basics
  2. Tentree
  3. Toad&Co
  4. Outerknown
  5. Boody
  6. People Tree
  7. Everlane
  8. Thought
  9. Amour Vert

Is Nasty Gal Second Hand?

That’s where it all started, yes. From its founding years 2006 to 2008, the brand was known for its second-hand goods.

Today it’s firmly owned by Boohoo and far from second-hand.

Is Nasty Gal a fast fashion brand?

Yes, Nasty Gal is a fast fashion brand.

What went wrong with Nasty Gal?

Nasty Gal faced a number of challenges, including legal troubles, copyright infringement lawsuits, and employee charges. The company also struggled with financial issues and ultimately filed for Chapter 11 bankruptcy protection in 2016.

Is ASOS considered fast fashion?

Yes, u003ca class=u0022wpil_keyword_linku0022 href=u0022https://rstyle.me/+27uVEzAJrLB9crCQb7Y22Au0022 title=u0022ASOSu0022 data-wpil-keyword-link=u0022linkedu0022u003eASOSu003c/au003e is considered a fast fashion brand as they add up to 7,000 new styles to their website every week, which is a clear indicator of being a fast fashion brand. 

Is Hu0026amp;M fast fashion?

Yes, Hu0026amp;M is considered a fast fashion brand as they produce an estimated three billion garments yearly and follow a low-priced and fast retailing approach.

Is Zara fast fashion or luxury?

Zara is a fast fashion brand that produces thousands of styles and millions of pieces of clothing every year. They follow an u0022instant fashionu0022 ethos and release new clothing collections every week to react to emerging trends.

Are Zara and Hu0026amp;M fast fashion?

Yes, both Zara and Hu0026amp;M are considered fast fashion brands as they follow a low-priced and fast retailing approach, producing a large number of garments each year and releasing new collections every week.


*Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.


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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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