Is Ralph Lauren a Good Brand 2024? My Experiences & Personal Review

Pondering on pouring your money into Ralph Lauren apparel? Understanding the value of the brand you’re investing in is crucial. Ralph Lauren, a reputed fashion label that has stood the test of time, is recognized for its timeless and chic style. But the question is, is Ralph Lauren a worthwhile brand?

In this in-depth review, we will look closely at Ralph Lauren and determine if it’s worth your investment.

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Ralph Lauren Classic FitPolo Shirt
$99.99 $76.95
  • Many different color options
  • 100% cotton
  • Mashine wash
  • Very comfortable
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03/18/2024 06:27 pm GMT

Is Ralph Lauren a Good Brand?

Ralph Lauren is a well-known brand that has been around for many years. The brand has maintained its reputation over the years and has continued to keep pace with modern clothing practices. As a result, Ralph Lauren is still going strong for some of the reasons we cover below.

Firstly, Ralph Lauren has a wide range of clothing products for both men and women. Their selection includes everything from classic button-down shirts to more modern styles like camo tees and joggers. This means that there is something for everyone, regardless of their style or preference.

Another reason why Ralph Lauren is a good brand is because of its quality. The brand uses high-quality materials to create its products, which ensures that they are durable and long-lasting. This means that customers can get a lot of wear out of their Ralph Lauren clothing items without them falling apart or losing their shape.

Moreover, Ralph Lauren is considered a luxury brand by some due to the price range of some of its clothing and accessories. The brand is consistently seen at Spring and Fall New York fashion weeks, as well as showing resort and pre-fall collections. This indicates that the brand is highly regarded in the fashion industry.

However, like any other brand, Ralph Lauren has its challenges. Forbes reports that the company’s turnaround depends on North America and brand elevation, both of which need more work. The company remains optimistic that it can increase revenues between 20% to 25% in 2022, but it will still be back where it was in 2010 and 2011.

History of Ralph Lauren

Ralph Lauren is an American fashion brand that was founded in 1967. Since then, it has become one of the most recognized and respected brands in the world. In this section, we will take a closer look at the history of Ralph Lauren, including the founding of the Ralph Lauren Corporation and the various sub-brands that have been created over the years.

Founding of Ralph Lauren Corporation

Ralph Lauren was founded in 1967 by Ralph Lauren himself. The brand started out as a line of men’s ties but quickly expanded to include a full range of clothing and accessories for both men and women. The company’s first store was opened in Beverly Hills, California in 1971, and since then, it has grown to include over 300 stores worldwide.

Over the years, Ralph Lauren has become known for its classic, timeless designs that are inspired by the American West, Ivy League, and Hollywood glamour. The brand’s iconic polo player logo has become a symbol of luxury and sophistication and is instantly recognizable around the world.


In addition to the main Ralph Lauren brand, there are also a number of sub-brands that have been created over the years. These include:

  • Polo Ralph Lauren: This is the brand’s flagship line, which includes classic, preppy clothing and accessories for both men and women.
  • Ralph Lauren Purple Label: This is the brand’s luxury line, which features high-end clothing and accessories made from the finest materials.
  • Lauren Ralph Lauren: This line is aimed at women, and includes a range of clothing and accessories that are both stylish and affordable.
  • Ralph Lauren Home: This line includes a range of home furnishings and accessories, including bedding, towels, and decor.

Quality of Ralph Lauren Products

Is Ralph Lauren a Good Brand

Ralph Lauren is a brand that is known for its high-quality products that are both stylish and durable. The brand uses only the finest fabrics and employs skilled craftsmen to create its products.

Ralph Lauren Classic FitPolo Shirt
$99.99 $76.95
  • Many different color options
  • 100% cotton
  • Mashine wash
  • Very comfortable
Check Latest Price
We earn a commission if you make a purchase, at no additional cost to you.
03/18/2024 06:27 pm GMT

Fabrics Used

One of the things that set Ralph Lauren products apart is the quality of the fabrics used. The brand uses only the finest materials, including cashmere, cotton, and silk. The fabrics are carefully chosen for their durability, softness, and ability to hold color. Ralph Lauren also uses innovative fabrics, such as performance fabrics, that are designed to keep you comfortable and dry, even in the most challenging conditions.


In addition to the quality of the fabrics used, Ralph Lauren products are also known for their exceptional craftsmanship. The brand employs skilled craftsmen who take great pride in their work and pay attention to every detail. From the stitching to the buttons, every aspect of a Ralph Lauren product is carefully crafted to ensure that it meets the brand’s high standards.

Variety of Products

Ralph Lauren offers a wide variety of products, including sweaters, ties, suits, accessories, polo shirts, dresses, cardigans, denim, chinos, tees, vests, button-downs, trousers, hats, bags, hoodies, basics, outerwear, swimwear, madras, checks, cashmere, and tennis apparel. This variety means that there is something for everyone, whether you are looking for a classic polo shirt or a stylish cashmere sweater.

Ralph Lauren’s Iconic Style

Ralph Lauren is a name synonymous with timeless fashion and classic American style. Over the years, the brand has evolved and expanded, but its commitment to producing high-quality pieces that embody the essence of American fashion has remained steadfast. Ralph Lauren’s iconic style is a reflection of the brand’s rich history and its ability to create pieces that are both timeless and relevant.

Classic American Style

At the heart of Ralph Lauren’s iconic style is classic American fashion. The brand’s designs are known for their clean lines, simple silhouettes, and timeless appeal. Ralph Lauren’s ability to create pieces that are both classic and modern is what sets it apart from other fashion brands. The brand’s designs are often inspired by traditional American styles, such as the preppy look, Western wear, and Ivy League fashion.

Polo Ralph Lauren

One of Ralph Lauren’s most iconic lines is Polo Ralph Lauren. The line was launched in 1967 and quickly became a staple in American fashion. Polo Ralph Lauren is known for its preppy aesthetic and classic designs. The brand’s iconic polo shirt, with its bold colors and sharp collar, has become a symbol of American fashion.

Purple Label

For those looking for luxury, Ralph Lauren’s Purple Label line is the way to go. The line is known for its high-quality materials, impeccable craftsmanship, and attention to detail. The Purple Label line features classic designs with a modern twist, making it a favorite among fashion enthusiasts.

Blue Label

Ralph Lauren’s Blue Label line is a more casual take on the brand’s iconic style. The line features relaxed silhouettes and comfortable fabrics, making it perfect for everyday wear. Blue Label is known for its classic designs with a modern twist, making it a favorite among those who want to look stylish and comfortable.

Polo Sport

Ralph Lauren’s Polo Sport line is the brand’s take on athletic wear. The line features high-performance fabrics and designs that are both functional and stylish. Polo Sport is known for its bold colors and modern designs, making it a favorite among athletes and fashion enthusiasts alike.

Pricing and Affordability

Ralph Lauren is known for its luxury fashion items, but is it affordable for the average person? In this section, we will take a closer look at the pricing and affordability of Ralph Lauren products.

Discounts Available

One way to make Ralph Lauren more affordable is by taking advantage of discounts. The company offers various sales throughout the year, including seasonal sales and holiday sales. Additionally, Ralph Lauren has a rewards program called “Ralph’s Club” that offers exclusive discounts and early access to sales.

Another way to save money on Ralph Lauren products is by purchasing them from third-party retailers. Many department stores and online retailers carry Ralph Lauren items and offer their own discounts and promotions.

Resale Value

Is Ralph Lauren a Good Brand

Ralph Lauren products hold their value well, making them a good investment for those who are willing to spend a little more upfront. In fact, some Ralph Lauren items have even increased in value over time, especially those from limited edition collections or collaborations.

If you’re looking to sell your Ralph Lauren items, there are several options available. You can sell them on online marketplaces such as eBay or Poshmark, or you can sell them to consignment shops that specialize in luxury fashion items.

Customer Service and Employee Culture

Customer Service

Ralph Lauren is known for its exceptional customer service. The brand has a dedicated team of customer service representatives who are available to assist customers with any questions or concerns they may have. Customers can contact the customer service team via phone, email, or live chat. Additionally, Ralph Lauren has a comprehensive FAQ section on its website that provides answers to common questions.

Ralph Lauren also offers a generous return policy. Customers can return any unused and unworn items within 60 days of purchase for a full refund. The brand also offers free shipping on all orders over a certain amount, which varies depending on the current promotions.

Employee Culture

Ralph Lauren is committed to creating a positive working environment for its employees. The brand values teamwork, creativity, and innovation, and encourages its employees to bring their unique perspectives to the table. Ralph Lauren also offers a comprehensive benefits package to its employees, including health insurance, retirement plans, and paid time off.

The brand is also committed to creating a diverse and inclusive workplace. Ralph Lauren has been recognized as a “Best Place for LGBTQ Equality” by the Human Rights Campaign for the second time. The brand also partners with organizations that support diversity and inclusion, such as the NAACP Legal Defense and Educational Fund and the Trevor Project.

Ralph Lauren also encourages its employees to give back to their communities. The brand has a volunteer program that allows employees to take paid time off to volunteer for charitable organizations. Additionally, Ralph Lauren has a foundation that supports various charitable initiatives, including cancer research and education programs.

Sustainability and Trends

Ralph Lauren is not only known for its high-end fashion but also for its commitment to sustainability. In recent years, the brand has taken significant steps to reduce its environmental impact and promote sustainable practices. This section will explore Ralph Lauren’s sustainability efforts and current trends in the fashion industry.


Ralph Lauren has implemented several initiatives to reduce its carbon footprint and promote sustainable practices. The brand has committed to using 100% sustainably sourced cotton by 2025 and has launched the U.S. Regenerative Cotton Fund to support sustainable cotton production in the United States. In addition, the brand has set a target to reduce its greenhouse gas emissions by 30% by 2030.

Ralph Lauren has also introduced sustainable materials in its products. The brand has launched the Earth Polo, made from recycled plastic bottles, and has incorporated recycled polyester in its products. The brand has also partnered with the Better Cotton Initiative, which promotes sustainable cotton production worldwide.


Sustainability is becoming an increasingly important trend in the fashion industry. Consumers are becoming more conscious of the environmental impact of their clothing choices and are demanding sustainable options. As a result, many fashion brands, including Ralph Lauren, are incorporating sustainable practices into their business models.

Counterfeit Products and Resale:

Ralph Lauren is a popular brand, and with popularity comes the problem of counterfeit products. Counterfeited Products are fake replicas of the original products, and they can be found on various online and offline platforms. These counterfeit products are often sold at a lower price than the original, which can be tempting for some customers. However, buying counterfeit products not only supports illegal activities but also puts the customer at risk of receiving low-quality products.

Counterfeited Products:

To avoid purchasing counterfeit products, it’s important to know how to spot them. Some common signs of counterfeit Ralph Lauren products include:

  • Poor quality materials
  • Incorrect labeling
  • Misspelled words or logos
  • Incorrect stitching or patterns

If you’re unsure whether a product is genuine or not, Ralph Lauren offers a DIY counterfeit-checking tool on its website. You can use this tool to verify the authenticity of your Ralph Lauren product.

Resale on Sites like eBay:

Another issue with Ralph Lauren products is the resale market. Resale is the process of selling a product that has already been purchased once. While resale can be beneficial for both the seller and the buyer, it can also lead to the sale of counterfeit products. Sites like eBay have become a popular platform for reselling Ralph Lauren products, both genuine and fake.

If you’re looking to purchase a Ralph Lauren product from a resale site, it’s important to do your research. Look for sellers with good ratings and reviews, and ask for detailed pictures of the product before purchasing. Additionally, Ralph Lauren has its own resale platform, RRL, where you can purchase vintage and pre-owned Ralph Lauren products.


Is Ralph Lauren a luxury brand?

Ralph Lauren is considered a luxury fashion brand, although its reputation and offerings have varied over the years. The brand’s introduction of many different sub-labels has diluted its prestige, but it is still considered a luxury brand due to its high-end price range and use of premium materials.

Is Lauren by Ralph Lauren good quality?

Lauren by Ralph Lauren is generally considered to be good quality, with a focus on classic designs and high-quality materials. The brand offers a range of products for both men and women, including clothing, accessories, and home goods, and is known for its attention to detail and craftsmanship.

Is Ralph Lauren a respected brand?

Yes, Ralph Lauren is generally considered a respected brand due to its long history, classic designs, and high-end reputation. The brand has established itself as a leader in the luxury fashion industry and is known for its attention to detail and high-quality materials.

Is Ralph Lauren an old money brand?

Yes, Ralph Lauren is often considered an old money brand due to its traditional values, classic designs, and affluent customer base. The brand’s focus on luxury and high-end fashion has been established since its founding in the late 1960s and continues to be maintained today.

Why do people like Ralph Lauren?

People like Ralph Lauren for its classic designs, high-quality materials, and reputation for luxury and high-end fashion. The brand’s long history and attention to detail have helped it establish a loyal customer base, while its diverse product line appeals to a wide range of tastes and preferences.

u003cstrongu003eWhat age group wears Ralph Lauren?u003c/strongu003e

Ralph Lauren is popular among a wide range of age groups, with offerings for both men and women ranging from classic to contemporary styles. While the brand’s products are often associated with older, more affluent customers, it also has a significant following among younger generations.

Which Ralph Lauren line is most expensive?

Ralph Lauren Purple Label is the most expensive line offered by the brand, known for its superlative materials and construction. The line features high-end clothing and accessories for both men and women, with prices typically ranging from several hundred to several thousand dollars per item.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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