Serena Van Der Woodsen Makeup 2024: Get Her Glam Look!

Attention, “Gossip Girl” devotees! Are you enamored by the dazzling makeup styles sported by the trendsetting Serena van der Woodsen? If so, consider yourselves fortunate, as we’re delivering these classy and desirable looks right to your doorstep.

Serena’s makeup aesthetic is all about natural beauty with a touch of glamour. Her glowing complexion, captivating eye makeup, and bold statement lips epitomize effortless New York chic. With our helpful tips and tricks, you can recreate these iconic looks and feel like the Queen Bee of the Upper East Side in no time!

The Serena Van Der Woodsen Effect

We all remember the fashion trends from the iconic TV show Gossip Girl, which aired on The CW. One character in particular, Serena van der Woodsen, played by Blake Lively, left a significant impact with her distinctive makeup style. In this section, we’ll spill the secrets on how to achieve the Serena van der Woodsen effect, so grab your makeup bag and let’s get started!

Her glowing, flawless skin characterizes Serena’s beauty. To achieve this look on yourself, start by evening out your complexion with a tinted moisturizer or light foundation. Remember, her foundation looks very natural and almost nonexistent, so only use a heavier, full-coverage foundation if you need it.

Now, let’s focus on the eyes! One of Serena’s signature looks is her sultry eye makeup. Begin by applying a neutral eyeshadow base, such as Naked Lunch or All That Glitters by Mac. Use a darker shade from the Too Faced Natural Eye Palette for added depth, or try Maybelline’s Line Stiletto Liquid Eyeliner. Finish off with a few coats of Maybelline’s One by One Mascara to achieve those long, luscious lashes.

Don’t forget the cheeks and lips to complete the look! Apply a blush in a soft, natural shade like Elf’s Tickled Pink to give your cheeks that rosy glow. For your lips, consider using Softlips Chapstick to keep them moisturized, followed by a gloss like NYX’s Lipgloss in Salsa, for a touch of color.

Now, it’s essential to remember that Serena van der Woodsen isn’t just about makeup; her fashion style is a significant part of the package. From her classic Constance Billard school uniform to her glamorous evening wear, Serena’s fashion choices exude confidence and sophistication. Take inspiration from this fashion icon by selecting outfits that flatter your body shape, experiment with patterns and textures, and don’t be afraid to accessorize!

Serena Van Der Woodsen Makeup

Essential Features

Serena’s makeup focuses on enhancing her natural beauty, with a few key elements that make her stand out. First and foremost, her complexion is always flawless and glowing. Achieving this look involves using a tinted moisturizer or light foundation, only using a heavier coverage foundation if necessary. Serena also typically opts for a pink lip gloss, adding a touch of effortless glamour to any outfit.

Her eye makeup is minimal yet effective, often featuring a soft, neutral eye shadow and just a touch of eyeliner to give her eyes some definition. Finally, a touch of bronzer helps create that sun-kissed glow she’s known for.

Key Products

To emulate Serena’s makeup look, you’ll need the right arsenal of beauty products. Some of the stellar brands that can help you create that perfect look are Anastasia Beverly Hills, Charlotte Tilbury, and ILIA.

Start by evening out your complexion with a lightweight foundation, like the Charlotte Tilbury’s Light Wonder Foundation. For that signature pink lip, opt for an effortless lip gloss like ILIA’s Balmy Gloss Tinted Lip Oil in a pretty pink shade.

For the eyes, use a soft neutral eyeshadow, such as Anastasia Beverly Hills’ Soft Glam Eyeshadow Palette, and a smudge-proof eyeliner like Inglot Cosmetics’ AMC Eyeliner Gel for a subtle, yet defined look. Add a touch of bronzer from Hourglass’ collection to complete your sun-kissed glow.

Inspiration from the Wardrobe

Who wouldn’t want to channel their inner Serena van der Woodsen when it comes to makeup? The “Gossip Girl” character, known for her bohemian wardrobe and effortlessly chic style, has plenty of fashion and beauty inspiration to offer. In this section, we’ll dive into the key elements of Serena’s iconic look so you can recreate it in your own way.

One of the most striking aspects of Serena’s style is her ability to mix and match seemingly unrelated pieces into a cohesive and fashionable outfit. From pairing a casual striped tee and chambray shirt with a glamorous sequined mini skirt, to effortlessly combining cozy sweaters over feminine dresses, Serena’s wardrobe is a goldmine of inspiration for unique, head-turning ensembles.

Regarding undergarments, Serena is known for her daring choices, often opting for bold and statement-making bras, which provide support and elevate her outfits into something truly eye-catching and unforgettable.

Serena’s hair, with its signature boho blow-dry, is another area of note. Her slightly messy, voluminous waves exude a carefree attitude, and the sun-kissed golden hues only add to her overall beachy vibe. The key to achieving this look is experimenting with loose, tousled curls and not fussing too much about perfection.

Finally, no discussion of Serena’s makeup would be complete without mentioning her glowing skin. Serena’s radiant complexion is effortlessly beautiful and inviting, a hallmark of her boho-chic aesthetic. To achieve this look, focus on creating a warm, sun-kissed glow with a light touch of bronzer and a hint of highlighter.

Comparing Serena and Blair’s Beauty Looks

Serena’s beauty look is all about a natural, glowing complexion. To achieve this, use a tinted moisturizer or light foundation to even out your skin tone. Opt for a heavier, full-coverage foundation only if necessary, as the goal is to have a flawless yet almost nonexistent makeup appearance.

On the other hand, Blair’s beauty look focuses more on her clear, smooth skin and stunning eyes. For a similar style, emphasize your eyes with simple yet elegant eye makeup, while keeping the rest of your face natural-looking. Both characters emphasize elegance and grace in their general beauty looks.

One thing that sets apart the two characters is their hairstyles. Serena’s voluminous blonde hair is usually styled in laid-back beachy waves or a low ponytail, while Blair’s signature style is classic and polished, often accessorized with all-important headbands.

Regarding makeup, Serena’s typical look includes bronzed, sun-kissed cheeks and neutral eye makeup, while Blair’s makeup is more structured, with striking eyebrows and carefully applied eyeliner. Overall, the contrast between their beauty looks reflects their contrasting personalities – Serena’s laid-back demeanor versus Blair’s more disciplined and preppy nature.

The Makeup Evolution from Pilot Episode to the Series Finale

In the pilot episode, Serena’s makeup was relatively simple, reflecting her effortless and carefree beauty. She often wore shimmery, neutral eye shadows to accentuate her eyes, paired with a soft taupe shadow blended into her crease. To define her eyes further, she lined her upper and lower lash lines with a dark brown shadow or liner. The look was completed with a natural blush and a hint of lip gloss, giving her that quintessential girl-next-door appearance.

As the seasons progressed, Serena’s makeup began to mirror her fashion evolution and grew bolder. By season three, her makeup incorporated more dramatic elements, such as smokier eyes and bolder lip colors. Even though her makeup became more glamorous, Serena retained that fresh-faced, radiant glow.

Her makeup in season five took on another transformation, reflecting a more mature and sophisticated style. Serena often opted for elegant cat-eye liner and taupe or rose gold eyeshadows, which perfectly complemented her character’s growing confidence and high-status lifestyle.

By the time we reached the series finale, Serena’s makeup had become refined and polished. Her eyes were usually adorned with warm brown or gold eyeshadows and well-defined liner, while her cheeks showcased a soft, rosy glow. Moreover, her lips often sported a sophisticated, muted pink or nude shade that matched her refined wardrobe.

Products Recommendations

To start, create a flawless foundation for your look with NARS Sheer Glow Foundation and the versatile L’Oreal True Match Lumi Foundation. For a sun-kissed glow like Serena’s, don’t forget to add bronzer – we suggest Physician’s Formula Shimmer Strips Bronzer and Chanel Soleil Tan Bronze Universal.

Serena’s iconic shimmery eyes can be achieved with MAC Art Library: Nude Model Palette or the Urban Decay Naked Palette. To enhance your lashes, try Diorshow Mascara or fan-favorite Lilly Lashes.

Adding a pop of color to your cheeks is essential for that youthful look Serena rocks. We recommend Laura Mercier Color Infusion Blush or the ever-popular Hourglass Ambient Lighting Blush. For an additional glow, use an illuminating product like Chantecaille Liquid Lumière or Charlotte Tilbury Filmstar Bronze & Glow.

Finally, perfect those pretty pouts with Softlips Chapstick, followed by a swipe of NYX Lip Gloss in Salsa or try out a luxurious lip option from Anastasia Beverly Hills.


What makeup was used on Gossip Girl?

The original Gossip Girl makeup artist Amy Tagliamonti used various products, including Makeup For Ever’s Glossy Full Couleur Lip, to create iconic looks that were a mix of classic and trendy styles. The reboot of the show also features Tagliamonti as the head makeup artist.

What designers did Serena van der Woodsen wear?

Serena van der Woodsen, played by Blake Lively, wore outfits from various designers on Gossip Girl, including u003ca class=u0022wpil_keyword_linku0022 href=u0022 title=u0022Chanelu0022 data-wpil-keyword-link=u0022linkedu0022u003eChanelu003c/au003e, u003ca class=u0022wpil_keyword_linku0022 href=u0022 title=u0022Marc Jacobsu0022 data-wpil-keyword-link=u0022linkedu0022u003eMarc Jacobsu003c/au003e, Diane von Furstenberg, and Oscar de la Renta, among others. Her character’s style was known for being more bohemian and relaxed than her frenemy Blair Waldorf’s Upper East Side princess look.

What ethnicity is Serena van der Woodsen?

Serena van der Woodsen is a fictional Gossip Girl book and television series character. Her ethnicity is not explicitly stated in any official source, so it is unknown. 

How to do Blair Waldorf makeup?

To achieve Blair Waldorf’s makeup look, start with a flawless base using a tinted moisturizer or light foundation. Focus on the eyes by curling lashes, applying mascara, and filling brows with a powder two shades lighter than your hair color. Finish with a light blush and a neutral lip.

What lipstick was used in Gossip Girl?

Several lipsticks were used in Gossip Girl, including Make Up For Ever’s Glossy Full Couleur Lip and MAC Frost lipstick in On and On.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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