30 Douyin Makeup Products 2024 You Need to Know

Douyin makeup. This Chinese-origin makeup trend, known for its glittery eyeshadow, rich pink blush, and soft-focus lips, has swept through social media. Numerous beauty aficionados have been attempting to recreate this trending look.

Luckily, many Douyin makeup products are available on the market that can help you achieve the perfect look. There are plenty of options, from high-quality eyeshadow palettes to long-lasting lip tints. Whether you’re looking for a subtle daytime look or a bold nighttime statement, there’s a Douyin makeup product. So why not try it and see how you can transform your makeup routine with these exciting new products?

Douyin Makeup: A New Trend

If you’re a makeup enthusiast, you might have heard of the latest trend in town: Douyin Makeup. This trendy makeup style originated from China’s social media platform, Douyin, the Chinese version of TikTok. Douyin Makeup products have taken the beauty industry by storm.

This makeup trend is all about enhancing your natural beauty while still looking soft and natural. Douyin makeup is a subtle look that enhances your facial features without being too over-the-top, making it perfect for everyday wear. The makeup look is popular for its unique effect on the face, which is soft and natural.

Douyin Makeup is not just a trend but a style that is here to stay. Makeup trends on Douyin are constantly evolving, providing makeup enthusiasts with new and exciting looks. Many content creators on Chinese social media platforms showcase their Douyin Makeup skills, making it a popular style among young people.

The Douyin Makeup style is not just limited to China; it has gained popularity worldwide. Many makeup brands are now launching Douyin Makeup products to cater to the growing demand. The makeup style is all about contouring and highlighting your facial features. Prominent contour and highlight on the nose and cupid’s bow are both hallmarks of the Douyin Makeup style.

If you want to try out the Douyin Makeup style, you must invest in the right products. Full-coverage foundation, concealer, and contouring palettes are essential for this look. You can use a concealer or full-coverage foundation three shades lighter than your face shade for highlighting. Maybelline New York SuperStay Active Wear Liquid Concealer is a great option for highlighting.

Douyin Makeup Products: Must-Haves

1. Shimmery Eyeshadow

Shimmery eyeshadow is a staple in Douyin makeup looks. This type of eyeshadow adds a touch of glamour and sparkle to your eyes, making them stand out. Cool tones and pastel shades are popular choices for Douyin makeup looks.

2. Pigmented Pink Blush

Pink blush is a must-have in Douyin makeup. It creates sun-kissed cheeks that give you a youthful, doll-like appearance. Cream blush is a popular choice for Douyin makeup looks as it blends easily and creates a dewy, natural finish.

3. Blurred Lips

Blurred lips are a signature feature of Douyin makeup. This technique involves applying lipstick in the center of your lips and blending it outwards to create a soft, gradient effect. Pink shades are commonly used for this technique.

4. Aegyo Sal

Aegyo Sal is a Korean term for small, puffy bags under your eyes. Douyin makeup emphasizes these bags using highlighter or shimmery eyeshadow to create a youthful, doe-eyed look.

5. Translucent Setting Powder

Translucent setting powder sets your makeup and creates a smooth, flawless finish. It’s a popular choice in Douyin makeup as it doesn’t add any additional color to your skin, allowing your natural features to shine through.

6. Winged Eyeliner

Winged eyeliner is a classic makeup look that’s popular in Douyin makeup. It creates a bold, dramatic look that emphasizes your eyes. Liquid eyeliner is preferred for this technique as it creates a sharp, precise line.

The Influence of East Asian Beauty Trends

Douyin Makeup Products

If you’re a fan of douyin makeup products, you’ll be interested to know that East Asian beauty trends heavily influence the direction. East Asian beauty trends, particularly those from Korea, have been making waves in the beauty industry for years. From dewy skin to aegyo-sal, these trends have been embraced by beauty enthusiasts worldwide.

One of the most prominent East Asian beauty trends is the focus on natural features. This means that makeup enhances your natural beauty rather than masking it. The goal is to achieve a sun-kissed look that emphasizes your features without looking overdone. This trend is prevalent in Korea, where dewy skin and cool tones are highly sought.

Another popular trend is aegyo-sal, which translates to “cute eye fat.” This trend involves enhancing the fat pads under your eyes to create a more youthful and doe-eyed look. Aegyo-sal is achieved through the use of shimmery eyeshadow and highlighting products.

Matte finishes have also been a staple in East Asian beauty trends for years. While dewy skin is highly sought, matte finishes create a flawless base that lasts all day. This trend is prevalent in Korea, where skincare is just as important as makeup.

Comparison with Other Social Media Platforms

TikTok, the international version of Douyin, is known for its short-form video content and has become a popular platform for makeup tutorials and beauty hacks. With over 1 billion active users, TikTok has become a hub for content creators to showcase their skills and reach a wider audience. However, Douyin makeup products have gained popularity for their unique style and traditional Chinese aesthetics.

On the other hand, Instagram is a photo and video-sharing app that has become a popular platform for beauty influencers to showcase their makeup looks and promote products. With over 1 billion active users, Instagram has become a hub for beauty content creators to showcase their skills and reach a wider audience. However, Douyin makeup products have gained popularity for their unique style and traditional Chinese aesthetics.

Regarding content creators, both TikTok and Instagram have become popular platforms for beauty influencers to showcase their skills and reach a wider audience. However, Douyin makeup products have gained popularity for their unique style and traditional Chinese aesthetics.

Popular Douyin Makeup Products

Lip gloss is one of the most popular products in the Douyin makeup world. This gloss comes in shades, from subtle nudes to bold pinks, and is perfect for achieving the blurred lips look that is so popular right now. Another essential product for achieving the ideal Douyin makeup look is blush. Opt for a cream blush, like Maybelline Cheek Heat Gel Cream Blush in Rose Flush, to get that fresh, natural finish.

Regarding eyeshadow, Douyin makeup products are all about shimmers and cool tones. Try a shimmery eyeshadow palette, like the Huda Beauty Mercury Retrograde Eyeshadow Palette, to achieve the perfect Douyin makeup look. Opt for eyeshadow palettes with a range of cool-toned shades for a more matte finish.

Liquid eyeliner is a must-have product in your Douyin makeup collection to achieve the perfect winged eyeliner. Try the Stila Stay All Day Waterproof Liquid Eyeliner for a long-lasting, smudge-proof finish. Add some false or manga lashes to your collection for a more dramatic look.

Of course, no Douyin makeup look is complete without perfectly groomed eyebrows. Opt for a brown eyebrow pencil to achieve a natural look. And to finish off your look, don’t forget to contour and highlight using products like concealer and translucent setting powder.


What makeup products do I need for a Douyin makeup?

The essential products needed for Douyin makeup include shimmery eyeshadow, pigmented pink blush, blurred lips, well-blended-out foundation, translucent setting powder, and glitter eyeshadow. 

What is Douyin style makeup?

Douyin makeup is a style that originated in China and has gained popularity worldwide. It is characterized by soft, ethereal looks that give a doll-like appearance, often achieved using shimmery eyeshadow, pigmented pink blush, blurred lips, and exaggerated features. 

Is Douyin makeup Chinese makeup?

Yes, Douyin makeup originated on the Chinese social media app Douyin (known as TikTok outside of China) and is a makeup style popularized by Chinese makeup influencers.

What is the difference between Douyin and Korean makeup?

The main difference between Douyin and Korean makeup is that Douyin makeup is focused on creating a glamorous and exaggerated look, while Korean makeup is all about creating a natural and subtle look. Douyin makeup is also more recent, while Korean beauty has existed for ages. 

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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