Goyard Price Increase in 2024: Latest News & Updates

Thinking about adding a Goyard bag to your collection? Be prepared for a potential increase in price. The luxury label is known for its regular price revisions and this year could follow suit. Keep in the loop as a high-end handbag aficionado and stay informed about the latest cost trends for this legendary brand.

You may be curious about the reasons behind these price hikes. Goyard, a high-end luxury brand, is known for its exclusivity and excellent craftsmanship. As such, the brand has maintained a strong demand for its products. Moreover, Goyard has kept up with market trends, ensuring their pricing strategy is on par with other luxury competitors, and manages to cater to different styles and preferences, from small totes to larger, exotic materials like crocodile skin.

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GOYARD Goyardine Saint Louis PM Sky Blue
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Is There a Goyard Price Increase This Year?

As a fan of Goyard products, you might wonder if there will be a price increase this year. While there isn’t any official confirmation about a Goyard price increase, it is essential to note that Goyard has a history of periodically increasing its prices.

Let’s look at the last time Goyard increased its prices and what this could mean for you.

Last Time Goyard Increased Its Prices

The last known price increase occurred in August 2022, when Goyard eliminated the price difference between neutral and colored bags. This information is based on the Luxe Front’s report on Goyard Bag Prices.

However, it’s essential to understand that Goyard’s price increase strategy is rather conservative than other luxury brands. According to Marilynsdream.com, Goyard has historically been known for its conservative price increases.

As you keep an eye on potential price increases, consider the following factors that might influence Goyard’s pricing strategy:

  • Market trends and economic conditions
  • Changes in production costs
  • Competitor pricing strategies
  • Exchange rate fluctuations affecting import/export costs

While there is no official statement on Goyard’s price increase, monitoring the above factors can give you an idea of what to expect. In the meantime, continue to enjoy the luxury and impeccable quality of Goyard products as you anticipate what the future may hold for their pricing.

How Much Does a Goyard Bag Cost? Goyard’s Prices This Year

Goyard Belvedere PM Sky Blue
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As you explore Goyard’s collection, you’ll notice that the prices for their bags vary depending on factors like size, style, and materials used. It’s essential to stay informed about the latest price updates to make an informed decision when purchasing a Goyard bag.

For instance, the popular Goyard St. Louis tote starts at $1,620 for the PM (Petite Modele) size and $1,890 for the GM (Grand Modele) size in the US. As you choose different styles and materials, the prices can increase significantly.

Another popular style is the Goyard Voltaire, which costs around $2,000 to $2,310. Like other Goyard bags, Voltaire’s price can vary based on the design and materials selected.

Here are some key factors that contribute to Goyard’s bag prices in 2023:

  • Materials: Goyard bags are primarily made from canvas and leather, and the costs can increase based on the rarity and quality of the materials.
  • Limited availability: Goyard’s commitment to exclusivity and limited production drives their prices higher due to the increased demand and limited supply.
  • Brand exclusivity: As a luxury brand, Goyard’s reputation for quality and exclusivity contributes to the premium price tags on their bags.

Why Is Goyard So Expensive?

goyard price increase

One of the reasons why Goyard bags are so expensive is their exclusivity. Since Goyard is not as mainstream as other luxury brands, owning one of their bags is a statement of uniqueness and sophistication. Additionally, their bags are often handcrafted with premium materials, which justifies their high price tags.

Another aspect that adds to Goyard’s high prices is the regular price increases. While not officially confirmed, there was a potential increase in prices in January, and this trend continues to impact the overall cost of Goyard products. The brand is also known for being austere and subtle in everything they do, adding mystique and allure to its effects.

The history of Goyard plays a role in the pricing as well. Founded in 1792 as the House of Martin, Goyard is the world’s oldest leather maker still in business. This heritage and longstanding reputation for quality and luxury contribute to the brand’s exclusivity and high price tags.

Lastly, remember that Goyard bags are made with delicate craftsmanship and attention to detail. Each piece is a work of art, reflecting its heritage and the skills of the artisans who create them. This level of craftsmanship is not easy to find and comes at a premium.

In summary, the high cost of Goyard bags is due to their exclusivity, history, craftsmanship, and regular price increases. Owning a Goyard bag signifies luxury and sophistication that sets you apart from the mainstream.


Does Goyard go up in value?

Yes, Goyard tends to hold its value on the resale market due to its quality and exclusivity. However, the price of a Goyard tote bag can vary depending on the size, style, and materials used.

Is Goyard worth buying?

Whether a Goyard bag is worth buying depends on personal factors such as material, design, price, color, and utility. Goyard bags are luxury items with a high price tag but are made with traditional methods and high-quality materials.

Why is Goyard resale so expensive?

Goyard bags are expensive on the resale market due to their exclusivity, high-quality materials, and craftsmanship. The brand’s limited production and lack of advertising contribute to its mystique and demand.

Why is Goyard hard to buy?

Goyard is hard to buy because the brand has a limited production and distribution strategy. The brand does not sell its products online and only has a few boutiques worldwide. Goyard also limits the number of bags customers can purchase to maintain exclusivity.

Is Goyard timeless?

Yes, Goyard is considered timeless due to its classic designs, traditional craftsmanship, and use of high-quality materials. The brand has been making luxury luggage and bags for over 150 years and has maintained its reputation for exclusivity and quality. 

Should I get the PM or GM Goyard?

Choosing between the Goyard PM and GM depends on personal style and needs. The GM is more extensive and ideal for carrying many items, while the PM is smaller and more suitable for everyday use. Consider what you typically have and which size would be most practical for you.

Which Goyard color is most popular?

The Goyard Saint Louis tote in the classic colors of black, brown, and grey is the most popular, followed by the unique shades of red and navy. However, Goyard offers a variety of colors to choose from, and the popularity of a specific color can vary by region and season.

Who are competitors to Goyard?

Goyard’s competitors include other luxury brands such as Louis Vuitton, Hermès, and u003ca class=u0022wpil_keyword_linku0022 title=u0022Chanelu0022 data-wpil-keyword-link=u0022linkedu0022 href=u0022https://rstyle.me/+KJwoHaj9mTsZ4CvGRMFS0Qu0022u003eChanelu003c/au003e, which also produce high-end leather goods and accessories. Other competitors include brands such as Tumi, u003ca class=u0022wpil_keyword_linku0022 href=u0022https://rstyle.me/+RBbinbvyMiMMksVl1rYdCAu0022 title=u0022Rimowau0022 data-wpil-keyword-link=u0022linkedu0022u003eRimowau003c/au003e, and Samsonite, specializing in luxury luggage.

Is Goyard high end?

Yes, Goyard is considered a high-end luxury brand known for its high-quality leather goods and accessories. The brand’s limited production, traditional craftsmanship, and exclusivity contribute to its reputation as a luxury brand.

Is Goyard understated?

Yes, Goyard is known for its understated elegance and discreet branding. The brand’s signature chevron pattern is subtle and recognizable only to those familiar with the brand, making it a popular choice for those who value luxury without ostentation.

Which Goyard colors are classic?

The classic Goyard colors are black, brown, and grey, available year-round and considered timeless. These classic colors are also more affordable than the special ones, which are more expensive and produced in limited quantities.

Is Goyard a status symbol?

Goyard is a status symbol due to its exclusivity, high-quality materials, and limited distribution. The brand’s understated elegance and discreet branding also appeal to those who value luxury without ostentation. 

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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