For a living, I evaluate designer brands in terms of their pricing, price rate increases, and quality. Hence, you can depend on my word that the prices I listed for these Goyard bags are the latest and most precise.
Also, I have contact with some insiders in the industry who tell me faster than anyone else when designer brands like Goyard announce price increases – like this time.
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Goyard Bag Prices & The Ones Who Increase in Price
Download the Goyard Prices infographics as a PDF:
While Goyard hasn’t announced the items, popular bag models, like Saint Louis, are usually included in every price adjustment.
Other trendy bags, such as the Anjou, Artois, and Saigon, are also likely to be affected by the upcoming price increase.
The rate can vary depending on the model, size, material, and location.
Let’s discuss Goyard’s current prices in further detail!
1. Goyard Tote Bag Price: The Saint Louis Bag
| Bag Model | Previous Price (2021-2022) | Current Price (USD, EUR) | Price Increase in 2024 |
| Saint Louis PM | $1,285 €900-€1,125 | $1,620 €1,350 | $1,750 to $2,050 €1,620-€1,800 |
| Saint Louis GM | $1,605 €1,050-€1,315 | $1,890 €1,500 | $2,050 to $2,830 €1,710-€1,950 |
Whether you’re an avid fan of Goyard or just a casual buyer, you’ve probably heard about the Saint Louis collection.
That’s why it is no surprise that the PM and GM are expected to increase in price. But how much do they cost in 2024?
Currently, the PM sells for $1,620 in the US. As for Europe, prices may vary from country to country, but on average, the Goyard St Louis PM price is €1,350.
The Saint Louis GM price is $1,890 in the US and €1,500 in Europe.
However, in 2021, the classic PM was $1,285. That means it leaped by 26%! The unique colors, however, increased by around 8.3%.
As for the GM, it sold for $1,605, going through a 17.7% adjustment.
Following the same trend, you can expect the bags to increase by 8% to 26% in 2024.
The range in Europe was similar to that in the US. The PM increased by 20%- 33%, and the GM by 14% %- 30%.
2. Goyard Mini Anjou Price
| Bag Model | Previous Price (2021-2022) | Current Price (USD, EUR) | Price Increase in 2024 |
| Goyard Anjou Reversible PM | $2,190-$2,845 €1,650-€2,065 | $2,960 €2,250 | $3.080 to $3,895 €2,450-€3,070 |
| Goyard Anjou Reversible GM | $2,600-$3,380 €1,890-€2,365 | $3,500 €2,550 | $3,625-$4,710€2,750 to €3,440 |
The Anjou is another iconic Goyard tote bag. It boasts a unique reversible design. It’s similar to Saint Louis. However, this bag is made of leather, which explains why it’s less affordable.
Currently, the Anjou PM’s price is $2,960. The classic model used to sell for $2,190, while the special-colored bags cost $2,845.
The PM adjustments were between 4% and 31.5% compared to its current price. Following this trend, this model cost between $3.080 and $3,895 in 2024.
The Anjou GM also had a similar range in the US, increasing by 3.55% on the lower end and 34.6% on the higher end. On that note, you can expect to purchase these bags for around $3,625-$4,710.
European prices went through a similar track. The PM increased by 9%-36%. Consequently, the bags list at €2,450-€3,070 in 2024.
Likewise, the GM percentages were close to the PM. So, the bags will likely cost from €2,750 to €3,440.
3. Goyard Artois PM Price
| Bag Model | Previous Price (2021-2022) | Current Price (USD, EUR) | Price Increase in 2024 |
| Goyard Artois PM Bag | $1,740-$2,175 €1,220-€1,525 | $2,190 €1,850 | Around $2,200 to $2,760 €2,240-€2,795 |
| Goyard Artois MM Bag | $2,125-$2,530 €1,420-€1,775 | $2,540 €2,050 | $2,550-$3,200 €2,370-€2,950 |
At first glance, you might mistake the Artois for Saint Louis. However, the former features more leather and is more structured around the corner.
However, unlike the above bags, the Artois PM and MM didn’t undergo a dramatic price increase. The low end of the PM increased by about 26%, and the higher end is only 0.69% more than the 2022 price.
Likewise, the MM adjustments weren’t significant, ranging from 0.39% to 19.5%. Based on these data, it’s likely that the Artois increase by as little as 0.39%, or up to 26%, in 2024.
That wasn’t the case, however, in Europe. The PM experienced a price increase ranging from 21% to 51%! As for the MM, it currently costs between 15.5% and 44% more than the 2022 price.
4. Goyard Saigon Mini Price
| Bag Model | Previous Price (2021-2022) | Current Price (USD, EUR) | Price Increase in 2024 |
| Saigon Mini (Souple) | $3,530 €2,690 | $3,560 €3,000 | $3,590 €3,345 |
| Saigon PM bag (Structured) | $5,390 €4,400 | $6,357 €4,700 | $7,495 €5,020 |
Compared to other bags on this list, you can see that the Saigon bag is on the expensive side. Aside from its classic design, the bag contains high-quality decorative materials, like wood and leather.
Interestingly, the Saigon price adjustments are considerably lower than other Goyard models. The Mini Souple costs $30 more in the US than the 2022 price. That’s around 0.85%.
As for the Saigon PM bag, it leaped by about 18%.
So, in 2024, Saigon can expect to sell anywhere from 0.85% to 18% more than the 2023 price.
Europe’s price adjustments for Saigon were also reasonable. The Mini jumped by 11.5%, while the PM structure increased by around 7%.
Will Goyard Prices Increase in 2024?
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Like many luxury brands, it’s natural to expect the fashion powerhouse to increase its prices in 2024.
Typically, Goyard makes annual price adjustments, an ongoing trend for most luxury brands. These companies adjust their prices to maintain profitability because of inflation, currency fluctuations, and production costs.
Goyard had its last official price increase in August 2022. So, its bag prices will likely cost more in 2024.
According to past price adjustments, Goyard bags can increase by around 10% to 26%. Still, the exact percentage is uncertain. That’s because it can vary from one product to another.
It’s worth mentioning that these expectations are based on my expert and insider info. Goyard hasn’t officially announced or confirmed its pricing plans for 2024.
Goyard Bag Prices: How Much are Goyard Bags?
Goyard bags can vary in price depending on size, material, and design.
Pricing Guide from Low to High
Starting at the lower end of the spectrum, Goyard canvas tote bags such as the St. Louis PM (Petite Modele) may cost around $1,620. Moving up in size, the St. Louis GM (Grand Modele) begins at $1,890.
Looking for something more unique, like a crossbody bag? Expect to spend approximately $5,000 for a Goyard crossbody bag. Moving into wallets, the general Goyard wallet price is typically around $1,000 or more.
Delving into more elaborate designs, the Goyard Hardy Bag features an elegant floral motif and can be found in solid colors and prints. This statement bag costs $2,200, increasing prices based on size and customization requests.
On the higher end of the Goyard bag price range, you may encounter large totes made from exotic materials, such as crocodile skin. These luxurious bags can cost upwards of $100,000.
FAQ:
How much does a Goyard bag cost?
Entry-level styles in 2025 start around $1,700–1,900 USD, like the Saint Louis PM or Mini tote.
Mid-sized models (GM or Anjou) range between $2,500–3,600 USD, depending on size and leather lining. Special editions or larger structured pieces like the Saigon tote can push into the $4,000+ range.
Is Goyard more expensive than Louis Vuitton?
On average, prices are similar – but it varies by model.
A Goyard Saint Louis PM is roughly in line with a Louis Vuitton Neverfull MM, though colorful Goyard versions often run higher. It really depends on material and exclusivity.
Why is a Goyard bag expensive?
How much is a Goyard tote in 2025?
Is Goyard cheaper in Italy?
Europe generally offers better value for Goyard – a Saint Louis PM sold for around €1,450 (~$1,650) in 2025 versus nearly $1,890 in the U.S., even after currency conversions.
Italy likely falls in that same pricing bracket, meaning a decent savings if you’re traveling there.
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