Granola Style Clothing 2023: How to Get This Dreamy Style

Are you an outdoorsy person who loves to explore nature? Do you want to look stylish while hiking, camping, or enjoying the outdoors? Then, granola style clothing might be the perfect fit for you. Granola style clothing is all about comfort, practicality, and a love for nature.

This style is inspired by the granola lifestyle, which is all about living a healthy, natural, and sustainable life. Granola style clothing is comfortable, functional, and made from eco-friendly materials. It includes items like fleece jackets, flannels, jeans, graphic tees, and comfortable overalls that are perfect for any adventure. The aesthetic is laid-back, earthy, and effortless, focusing on layering and mixing and matching different pieces to create a unique look. Whether you’re hiking in the mountains or lounging in the park, granola style clothing will keep you comfortable and stylish.

What is the Granola Style Clothing?

At its core, granola style clothing emphasizes natural and organic materials, comfortable clothing, and timeless fashion. The goal is to create a stylish and environmentally conscious individualized look. This means choosing dress made from sustainable materials like organic cotton, recycled polyester, and bamboo.

One of the critical features of granola style clothing is its emphasis on comfort. Clothing is designed to be practical and comfortable, with loose-fitting silhouettes and soft fabrics. This makes it perfect for outdoor activities like hiking, camping, and yoga.

Another critical aspect of granola style clothing is its timeless fashion. The focus is on classic pieces that will last for years rather than trendy items that quickly go out of style. This means investing in versatile, versatile pieces that can be worn in various settings.

The granola girl aesthetic is about embracing the outdoors and connecting with nature. This is reflected in the clothing choices, which often include earthy tones like brown, green, and beige. These popular choices include graphic tees with outdoorsy messages, hiking boots, and Birkenstocks.

If you’re interested in exploring granola style clothing, there are many brands to choose from. Some of the most popular brands include Patagonia, Prana, and Toad&Co. These brands offer a wide range of clothing options, from basic tees to outerwear and accessories.

The Granola Girl Aesthetic

Defining the Aesthetic

The granola girl aesthetic is all about earthy tones, natural fabrics, and comfortable clothing that allows easy movement. Think flowy maxi dresses, oversized sweaters, and loose-fitting pants. Accessories like woven hats, leather backpacks, and beaded jewelry are popular.

One of the key aspects of the granola girl aesthetic is sustainability. Many people who embrace this style shop secondhand or invest in high-quality, ethically-made clothing. Brands like Patagonia, L.L. Bean, and Birkenstock are popular choices for those who want to incorporate this aesthetic into their wardrobe.

The granola girl aesthetic has significantly influenced fashion trends in recent years. As more people become interested in sustainability and ethical fashion, the popularity of this style has only grown. We’re seeing more and more natural fabrics like linen and cotton on the runway and earthy tones like olive green, rust, and beige.

In addition to influencing fashion trends, the granola girl aesthetic has also inspired a lifestyle movement. Many people who embrace this style enjoy outdoor activities like hiking, camping, and gardening. They prioritize spending time in nature and living a simple, sustainable lifestyle.

Shopping for Granola Style Clothing

Where to Buy

When it comes to shopping for granola style clothing, there are various options available. Here are a few places to start your search:

  • Etsy: Etsy is a great place to find unique, handmade granola clothing items. You can find everything from flowy boho dresses to oversized tees with nature-inspired designs. Plus, you can support independent sellers and small businesses in the process.
  • Urban Outfitters: Urban Outfitters is a popular retailer that offers a range of clothing items that fit the granola girl aesthetic. From flowy maxi dresses to oversized denim jackets, you can find many options to add to your wardrobe.
  • REI: While REI is primarily known for outdoor gear, they also offer a selection of clothing items that fit the granola girl aesthetic. You can find items like hiking boots, flannel shirts, and cozy fleece jackets that are perfect for chilly days.

If you’re looking for specific brands to shop for granola style clothing, here are a few to keep in mind:

  • Patagonia: Patagonia is a well-known brand offering various outdoor clothing items that fit the granola girl aesthetic. From cozy fleece pullovers to durable hiking pants, you can find plenty of options to fit your style.
  • Free People: Free People is a popular brand that offers plenty of flowy, bohemian-inspired clothing items. You can find everything from embroidered peasant tops to crochet maxi dresses perfect for channeling your inner granola girl.
  • Prana: Prana is a brand that offers sustainable and eco-friendly clothing items that fit the granola girl aesthetic. From organic cotton tees to recycled polyester leggings, you can find many stylish and sustainable options to add to your wardrobe.

Key Elements of Granola Style Clothing


Regarding footwear, granola style clothing is all about comfort and practicality. Birkenstock sandals are a popular choice, with their classic, laid-back style and comfortable footbed. Hiking boots are another staple of granola style, providing both style and functionality for outdoor adventures.


Fleece is a must-have fabric for granola style clothing. Soft, warm, and cozy, it’s perfect for layering on chilly days. Flannel shirts and beanies are also popular choices, adding a rugged, outdoorsy style to any outfit. Regarding bottoms, opt for comfortable, loose-fitting pants or shorts that allow for ease of movement.


Accessories are an essential part of the granola style clothing aesthetic. Backpacks are a practical and stylish choice for carrying essentials, while bracelets and rings add a bohemian touch to any outfit. Don’t forget to wear a stylish hat, like a wide-brimmed sun hat or a cozy beanie, for colder weather.

Personalizing Your Granola Style

One way to personalize your granola style is by adding your own unique flair to your outfits. Add handmade accessories, such as beaded bracelets or woven belts, to your look. These small touches can make a big impact and help you stand out.

Another way to personalize your granola style is by opting for made-to-order clothing. Many granola clothing brands offer made-to-order options, allowing you to create a unique piece tailored to your specific preferences. This is a great way to ensure your clothing fits perfectly and reflects your style.

If you’re looking for personalized gift ideas for a fellow granola style enthusiast, consider handmade or custom pieces. A personalized necklace or bracelet can make a thoughtful and unique gift that will be treasured.

The Outdoor Influence on Granola Style

Camping and Hiking Gear

Regarding granola style clothing, camping, and hiking gear is a must-have. Brands like Patagonia and REI have become synonymous with this style, offering everything from backpacks to hiking boots. These items are functional and stylish, with earthy colors and simple designs that fit right in with the granola aesthetic.

One of the most popular items in this category is the fleece jacket. This cozy layer is perfect for chilly nights around the campfire or brisk hikes through the woods. You’ll also find plenty of flannel shirts, cargo pants, and utility vests in the granola style wardrobe. These pieces are all about practicality and comfort while still looking stylish and put-together.

Outdoor Activities

Of course, the granola style isn’t just about your clothes but also about your activities. Granola girls and guys love spending time outside, whether it’s hiking, camping, canoeing, or just lounging in a hammock. This love of the outdoors is reflected in the clothing choices, with breathable fabrics and functional designs that can stand up to any adventure.

Regarding footwear, you’ll find plenty of sandals and sneakers in the granola style. These shoes are designed for comfort and durability, with rugged soles that can handle any terrain. You’ll also see a lot of hats in the granola wardrobe, from beanies to trucker hats. These accessories are practical for keeping the sun out of your eyes or the chill off your head and add a personality touch to any outfit.

One way is to sign up for newsletters from your favorite granola clothing brands. Many brands offer exclusive offers and discounts to their newsletter subscribers. Plus, you’ll be the first to know about new releases and upcoming sales.

Another way to stay updated is to follow granola style influencers on social media. These influencers often share their favorite granola clothing brands and styles and may even offer tips on how to style your own granola outfits.

If you’re serious about staying on top of granola style trends, consider subscribing to a granola clothing subscription box. These boxes are curated by experts and delivered right to your door each month. You’ll receive a selection of granola clothing and accessories that are on-trend and perfect for your personal style.

Finally, some granola clothing brands offer email alerts for new arrivals and sales. By signing up for these alerts, you’ll never miss out on a great deal or the latest granola styles.

Troubleshooting Online Shopping Issues


One issue that can be frustrating for online shoppers is the Captcha verification process. Captcha is a security feature that requires shoppers to enter a code or solve a puzzle to prove they are human. While this feature is designed to prevent bots and spam, it can sometimes be challenging to complete, especially for those with visual impairments.

If you’re having trouble with Captcha, try refreshing the page or using a different browser. You can also try adjusting your browser settings to allow cookies or disabling any ad blockers that may interfere with the Captcha process.

Browser Compatibility

Another issue that can arise when shopping online is browser compatibility. Some websites may not be optimized for certain browsers, which can cause pages to load slowly or not at all. If you’re experiencing issues with a particular website, try using a different browser or updating your current browser to the latest version.

Ad Blockers

Ad blockers are another common issue that can affect online shopping. While ad blockers can help improve browsing speed and reduce distractions, they can also interfere with website functionality, such as preventing pop-ups or blocking certain features.

If you’re having trouble with a website while using an ad blocker, try disabling the ad blocker or adding the website to your ad blocker’s whitelist. This will allow you to access all of the website’s features without any interference.


What is the granola clothing style?

The granola clothing style is a casual and comfortable fashion trend that features earthy and natural materials, such as cotton, linen, and hemp. It often includes loose-fitting or flowy clothing, like maxi dresses, flared pants, and oversized sweaters, and is associated with the hippie and bohemian subcultures.

What does it mean to dress granola?

To dress granola means to wear casual and comfortable clothing made from natural and sustainable materials, like cotton, linen, and hemp. It is often associated with the hippie and bohemian subcultures and emphasizes an earthy and eco-friendly lifestyle.

How to dress like a granola girl?

To dress like a granola girl, one can wear comfortable and earthy clothing made from natural and sustainable materials, such as cotton, linen, and hemp. Flowy maxi dresses, flared pants, and oversized sweaters are popular choices. Accessorize with natural jewelry and shoes, like Birkenstocks or hiking boots.

Disclosure: We only recommend products we would use ourselves and all opinions expressed here are our own. This post may contain affiliate links that we may earn a small commission at no additional cost to you.

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Founder & CEO of Streetstylis

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