Strawberry Girl Aesthetic 2024: Hailey Bieber’s TikTok Style Sensation

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Brace yourselves as the “strawberry girl” trend is making waves on TikTok and promises to liven up your summer attire! Courtesy of Hailey Bieber, this lively and contemporary fashion style is rapidly rising in popularity and has firmly established itself as the newest fashion fad.

Incorporating all things sweet, the strawberry girl aesthetic showcases vibrant colors, playful patterns, and adorable accessories. Inspired by the mouth-watering cuteness of strawberries, this trend encourages you to embrace your inner fruit-loving fashionista. From bold strawberry prints to fresh makeup looks, you’ll surely find endless ways to enjoy this charming aesthetic.

The Strawberry Girl Aesthetic

You might have encountered the term “strawberry girl” while scrolling through your social media feeds lately. Well, it’s a delightful new aesthetic that has taken TikTok and Instagram by storm. This super-cute and playful trend is about incorporating fresh, fruity, and adorable elements into your look.

Hailey Bieber, a well-known model and influencer, played a pivotal role in popularizing the strawberry girl trend. She declared it “strawberry girl summer” through her Instagram posts, sharing a series of pink-cheeked makeup looks and even a selfie with a Rhode-branded strawberry sticker.

So, what exactly does the strawberry girl aesthetic involve? Think makeup with pink, rosy cheeks, strawberry-themed outfits, and accessories. On TikTok and Instagram, you’ll see users sporting the strawberry girl look by wearing strawberry-printed dresses, cute strawberry accessories, and even crafting their own strawberry-themed content.

One way to embrace the strawberry girl aesthetic is by incorporating strawberry-inspired makeup into your daily routine. This means using pink blush, pink lipstick, and other shades representing this delicious fruit. Don’t be afraid to use different styles, textures, and colors to make your strawberry girl look authentically yours.

As you can see, the strawberry girl aesthetic is an adorable and fun way to express your creativity and love for all things fruity. So, if you’re interested in hopping onto this trend, don’t hesitate to explore the #strawberrygirl hashtag on TikTok or Instagram and get inspired by how people embrace these sweet aesthetics.

Origins and Influence of Strawberry Girl Style

Hailey Bieber and the Strawberry Girl Trend

Model Hailey Bieber played a considerable role in popularizing the strawberry girl trend, with her playful Instagram post declaring this season ‘Strawberry Girl Summer’. By showcasing pink-cheeked makeup looks and incorporating strawberry stickers and imagery in her posts, Hailey contributed greatly to the trend’s visibility and appeal.

Over time, Hailey has continued demonstrating her love for the strawberry girl style, even sharing a tutorial on achieving the fruit-inspired makeup look that has since developed into the “strawberry girl makeup” trend. The Rhode founder’s efforts have certainly influenced the trend going viral across various social media platforms.

Strawberry Girl Summer: A Different Aesthetic Approach

The strawberry girl aesthetic is more than just a cute look – it represents a unique and refreshing approach to summer style. It combines elements from the coquette and balletcore trends with its soft pinks and reds, making it a fun, fruity take on classic fashion. TikTok users have embraced the #strawberrygirl trend by creating videos showing their fruit-themed outfits, makeup, and accessories.

As unique as this aesthetic may be, it is also part of a larger movement of themed styles, reminiscent of past viral TikTok trends like a vanilla girl, latte girl, and even the “tomato girl” and “onion girl” variations. The popularity of these styles demonstrates an ever-evolving interest in fashionable self-expression and the continuous influence of social media platforms like TikTok.

Key Makeup Elements for the Strawberry Girl Look

Skincare Before Makeup

To achieve the perfect strawberry girl makeup look, it’s essential to prep your skin with proper skincare. Start by using a gentle cleanser and a hydrating moisturizer. As Hailey Bieber suggests, you can use the Rhode Beauty Glazing Milk to create a hydrating and luminous base for your makeup. This glazing milk is infused with peptides, making it a perfect addition to your skincare routine and providing an optimal base for the makeup to follow.

The Role of Bronzer, Highlighter and Blush

The strawberry girl aesthetic is all about a natural, flushed look. Achieve this with cream blushes in soft pink shades, such as Hailey Bieber’s. Apply your blush with light, tapping motions to the apples of your cheeks, blending it upwards for a youthful, fresh appearance.

Bronzers and highlighters also play a crucial role in achieving the strawberry girl look. Try using a cream contour product, like the Tom Ford Shade and Illuminate Cream Contour Duo, to sculpt and define your facial features without creating harsh lines. Add a subtle, dewy highlighter to the high points of your face, such as your cheekbones and brow bones, for a radiant glow.

Importance of Eye Makeup

For the strawberry girl makeup look, your eyes should be soft and pretty, not overly dramatic. Use neutral eyeshadow shades to create a subtle depth in your crease, and opt for a soft winged eyeliner to enhance your eye shape. Eyebrow gel can help keep your brows in place and looking natural.

Mascara is crucial for the strawberry girl aesthetic, as it helps open your eyes and create a doe-eyed appearance. Opt for a lengthening and volumizing mascara to achieve this effect. As for the iconic strawberry makeup element, don’t forget to add freckles to mimic the seeds of a strawberry. This can be done with a brown eyeliner or a dedicated freckle makeup product.

Complete your strawberry girl makeup look with a pink lip liner and peptide lip treatment for soft, hydrated lips that add sweetness. With these makeup elements, you’re ready to rock the charming and playful strawberry girl style!

The Influence of Rhode Beauty in Strawberry Girl Aesthetics

The “strawberry girl” trend has taken the internet by storm, especially on social media platforms like TikTok. This cute and colorful aesthetic features makeup and fashion inspired by the charming qualities of strawberries, and it has quickly become popular, largely thanks to Hailey Bieber. But don’t worry, you can achieve this sweet and playful look too.

Rhode Beauty, Hailey Bieber’s beauty line, has played a significant role in popularizing the strawberry girl aesthetic. As the brand’s founder, Hailey has incorporated her penchant for fresh, glowing, and fun makeup looks into Rhode’s products, making them essentials for anyone wanting to channel the strawberry girl vibe.

One of Rhode Beauty’s key products for creating that quintessential strawberry girl look is the Glazing Milk. This versatile formula can give your skin a healthy and radiant glow, just like Hailey’s. Adding a hint of blush to your cheeks using a pink or coral shade’ll emulate that fruit-inspired appearance that has made the strawberry girl aesthetic so popular.

To further enhance your strawberry girl look, experiment with Rhode Beauty’s other products such as their eyeshadows, lip colors, and highlighters. Choosing colors that complement the rosy tones of strawberries will help you create a cohesive and captivating style.

Strategies for Emulating the Strawberry Girl Style at Home

One key element of the strawberry girl style is the delicate use of soft pinks in makeup. Take a cue from Hailey Bieber’s “strawberry makeup” tutorial, where she demonstrates how to incorporate pink tones into your eyeshadow, blush, and lip color. For a cohesive look, stick with shades that evoke the fruity essence of strawberries.

Another aspect of this aesthetic is its youthful and playful approach to fashion. Think delicate fabrics, flowy dresses, and patterns featuring strawberries or other similar motifs. To complement your outfits, you can also experiment with accessories such as strawberry-inspired earrings, necklaces, or hair clips. Of course, always remember to infuse your unique personality and lifestyle into your clothing choices.

In further embracing the strawberry girl trend, you might consider exploring related TikTok aesthetic trends, such as the vanilla girl and latte makeup looks. These styles also promote a soft, feminine beauty standard, with subtle differences that make them equally appealing. For instance, vanilla girls typically gravitate towards neutral shades and minimalist styles, while latte makeup features earthy tones and a hint of shimmer. Mixing elements from these trends allows you to create a diverse palette that makes your strawberry girl style stand out.

Similar Aesthetics to the Strawberry Girl Look

Tomato Girl: Another Fruit-Inspired Look

If you enjoy the fruity vibe of the strawberry girl trend, you might appreciate the equally charismatic tomato girl look. This aesthetic focuses on vibrant red and green colors, often featuring tomato motifs and accessories. Like the strawberry girl, the tomato girl look represents an organic romance and whimsy in fashion.

With this aesthetic, you can definitely make a statement by incorporating vivid shades of red and green into your outfits or makeup. Embrace your love for fruit-inspired looks by trying out the tomato girl aesthetic!

Latte Girl Aesthetics

Consider exploring the latte girl aesthetic if you prefer a more neutral and soothing look. This style exudes a sense of calm, inspired by the warm and comforting hues of a cup of freshly brewed latte. Similar to the clean girl clothes aesthetic and balletcore styles, the latte girl aesthetic is all about sophistication and elegance with an emphasis on beige, cream, and brown tones.

Incorporating this aesthetic into your look can be as simple as adding stylish pieces in these soothing shades to your wardrobe, or experimenting with neutral makeup. The latte girl look offers a refreshing change from bold, vibrant colors, giving you a sense of chic sophistication.

The Cultural Impact of the Strawberry Girl Trend

Originating on TikTok, the strawberry girl trend has quickly built a following thanks to its charming and adorable styles. This aesthetic features pastel colors, fruity accents, and sun-kissed makeup, evoking a sweet and carefree vibe. Users on the platform have embraced this trend, posting videos showcasing their take on the strawberry girl aesthetic and inspiring others to do the same.

Celebrities like Hailey Bieber have also contributed to the trend’s popularity. Sporting a strawberry girl-inspired look in her Instagram posts, Hailey Bieber has helped elevate the trend, making it not only a TikTok sensation but also an Instagram favorite. The model has solidified the strawberry girl aesthetic as a must-try style for this season.

This trend isn’t limited to fashion, though. It has also made its way into makeup and skincare products. One such example is the Fenty Skin Cherry Treat Lip Conditioning Oil, which gained considerable attention thanks to its fruity-inspired name and packaging. By incorporating the strawberry girl aesthetic into their branding, companies like Fenty Skin have successfully tapped into the demand for products that align with this trend.

In addition to the realm of fashion and beauty, the strawberry girl trend has also had a broader cultural impact. The aesthetic encourages self-expression, empowering users to express themselves through their fashion choices and makeup styles. The use of vivid colors, playful patterns, and bold makeup techniques found in the strawberry girl style has created a more diverse, colorful, and inclusive fashion landscape.


What is a strawberry girl?

A u0022Strawberry Girlu0022 is the title of a children’s novel written by Lois Lenski in 1945. The book is part of a series of regional books that Lenski wrote to depict the real life of different kinds of Americans.

What is Strawberry Girl makeup?

u0022Strawberry Girlu0022 makeup is a minimal makeup trend that features a natural base with fresh pink tones and a warm, radiant glow. The look is inspired by the sweet and fresh appearance of strawberries and often includes freckles to mimic the seeds of an actual strawberry.

What are the TikTok aesthetics?

TikTok aesthetics are subcultures that center around specific tastes in fashion, music, literature, and more. Some popular TikTok aesthetics include Cottagecore, Dark Academia, Light Academia, E-girl/E-boy, Barbiecore, Coastal Grandmother, and Night Luxe.

What is the clean girl aesthetic?

The Clean Girl Aesthetic is a minimalistic look emphasizing natural beauty and healthy habits. It features a simple, fresh-faced makeup look, neat hairstyles, and a focus on wellness and self-care. The trend has gained popularity on social media platforms such as TikTok and Instagram.

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Elisa Steffes
Elisa Steffes

Elisa Steffes reviews designer fashion brands and elegant pieces for a living. She also loves Old Money Brands and is passionate about writing about topics related to this classic style.
She has close to 3 years of experience in SEO and has taken the Streetstylis Pinterest account to one of the most popular magazines on Pinterest and Instagram.
When she's not working, you'll find her doing Pilates, dancing or hanging out with her friends in Malta.

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